impact.com, the world’s leading partnership management platform, announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access to valuable performance insights, and enable VistaPrint to connect with new audiences who increasingly turn to creators for trusted reviews and recommendations before making a purchase.

For more than 20 years, VistaPrint has helped small business owners create custom designs and professional marketing, including business cards, signage, promotional products and logos. Together, VistaPrint and impact.com will focus on expanding reach, awareness, and building stronger relationships within the small business community by partnering with creators whose content and audience align with the brand’s values. VistaPrint has also tapped impact.com to help streamline and scale partnerships for its consumer business, which includes personalized photo gifts, invitations and stationery.

With impact.com’s fully integrated influencer and creator partnership management platform, impact.com/creator, VistaPrint can now easily find and partner with influencers, and manage campaigns all in one platform. This eliminates the need to manually create briefs for individual creators, and provides flexible and streamlined payment options, including bonus incentives to their influencers.

“The creator economy is growing at breakneck speed, as brands recognize how critical creators are to their success, and their ability to engage with modern consumers of all ages,” said impact.com CEO, David A. Yovanno. “Working with the impact.com/creator platform, brands like VistaPrint can establish trusted, long-term relationships with their customers, through partnering with the creators and influencers consumers look to for advice before making purchasing decisions. VistaPrint is a valuable collaborator and we look forward to enabling even more successful partnerships through our platform.”

impact.com/creator brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay, and optimize those partnerships based on comprehensive performance insights. The technology simplifies and improves the user experience for both brands and creators. It provides a marketplace for brands to find new partners based on filters such as geographical location, social platform, follower size, vertical, and more. Brands and agencies can store, review, share, and amplify influencer content directly from their impact.com account, while creators can easily store and share published content, assets, and creative for their brand partners across all social networks. The two-sided nature of the platform also allows creators to seek out brand collaborations. This empowers brands and creators to collaborate efficiently and view performance in one easy-to-use platform.

“Print, whether you’re marketing a small business or designing the perfect holiday card or gift, creates an emotional connection. Expanding our relationship with impact.com will help us scale that connection with trusted creators and, in turn, customers who are discovering – or rediscovering – the power of personalization with VistaPrint,” said Erin Shea, Senior Director, North America Marketing at VistaPrint. “We’re excited about the potential ahead and the opportunity to make a difference across the funnel.”

About impact.com

impact.com is the world’s leading partnership management platform, enabling businesses to easily create, manage, and optimize all types of partnerships to effectively acquire customers. impact.com offers a unified platform that connects brands, publishers, and communities with award-winning products including Performance, for affiliate marketing, Creator, for influencer marketing, and Advocate, a customer referral solution. Customers increasingly trust third-party validation and seek recommendations from trusted sources before making a purchase. impact.com helps brands partner with affiliates, creators, content publishers, customer advocates, other businesses and more, who meet these consumers where they are with authentic commerce content, reviews and recommendations. impact.com supports over 225,000 active and productive partnerships for more than 4,000 of the world’s leading brands including Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s.

Personalization Has Come a Long Way

Taking a brief look back at personalization, the earliest examples of website personalization date back to the 1990s when retailers gained the ability to make product suggestions based on the history of a customer’s purchases using simple algorithms. Next, cookies made it possible for websites to track a user’s behavior and leverage that data to personalize experiences on their website. Despite being limited to a single device—a real disadvantage in today’s multichannel world—cookies do have their place. Then came the onset of machine learning, which analyzed behavioral data to make predictions about what users might be interested in, and finally, the explosion of social platforms, which enabled companies to make significant strides in personalizing experiences based on interactions with the platform.

And now that we are officially in the age of artificial intelligence-powered personalization, marketers can provide more tailored product recommendations, customized content creation and seamless omnichannel experiences based on real time data. Artificial intelligence in personalized marketing is a field poised for growth. It is expected to expand at compound annual growth rate of 27.1%, growing from 1.18 billion USD in 2023 to 77.5 billion USD by 2030 according to Future Data Statistics. Such growth is clearly sending marketers a message that those that do not embrace AI to deliver personalized experiences will be at clear risk of fewer conversions and diminished customer satisfaction rates and loyalty.

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Propensity Scoring Further Harnesses AI

Building on the growing capabilities of AI-powered personalization is the relatively new AI propensity scoring. Propensity modeling generates a propensity score which represents the probability that a visitor, lead or customer will take a specific action that can help predict the likelihood of a lead converting to a customer.

With conversion rates for most hovering between 2 – 4.3%,  means that for most, 95% of visitors don’t convert into paying customers. Using propensity scoring enables companies to better allocate resources in a more informed manner.

Propensity scoring can help an organization predict customer lifetime value, the total value of a customer’s transactions over their lifetime with a company, helping to identify who will buy more products and generate more revenue over their lifetime. This information can help marketers create targeted marketing campaigns and improve customer retention rates.

Propensity scoring can also be used to predict churn rates, helping to identify which customer data factors are associated with churn rates and direct efforts to keep customers onboard.

More Effective Target Marketing

When all is said and done, AI propensity scoring is a powerful, rather new tool that offers a competitive edge to businesses by enabling them to target their marketing efforts more effectively. Having the capability to anticipate customer behavior across multiple channels, coupled with the ability to customize and personalize interactions accordingly, not only enhances the experience for the user, but also optimizes conversion rates. By analyzing touchpoints and customer journey milestones, AI propensity scoring helps marketers ensure that every dollar spent is an investment towards a more predictable and profitable outcome. AI propensity scoring can help you achieve:

1. Segmentation Precision:

Categorizes potential customers into high, medium and low likelihood segments based on their probability to perform a specific action (for example making a purchase, attending an event, store visit) enabling laser-focused marketing strategies.

2. Targeted Engagement:

Predicts which users are most likely to engage to allow for the creation of targeted campaigns that resonate more effectively with these groups, thereby increasing the likelihood of conversion.

3. Efficiency in Resource Allocation:

Helps align marketing budgets with predictable outcomes to optimize the allocation of efforts and resources, concentrating them on campaigns and audiences with the highest potential for ROI.

In part due to the widespread news coverage of generative AI, artificial intelligence has clearly taken center stage. But in reality, businesses and marketers have been using predictive technologies for decades, beginning with retailers 30 years ago gaining the ability to make product suggestions based on the history of a customer’s purchases. With AI capabilities today, including propensity scoring, having the ability to analyze larger and larger datasets in real-time, gives marketers powerful new tools to further personalize interactions, enhancing the user experience while boosting conversion rates.

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Leaders who have the knack for spotting upcoming martech trends and then are prepared to capitalize on them have a distinct advantage over others. Here are some of the MarTech changes you should be ready for:

• Zero-Party Data Collection:

Big data has become extremely important for companies globally. With government authorities becoming stringent about global privacy rules, there is an imminent need to update the methods for data collection. It is expected that in 2024, the MarTech sector will see several new developments. One of the most prominent developments would be becoming proactive with data collection operations. The forms and landing pages being used for data collection will become brief and succinct to retain user attention for extended durations and acquire conversion-related data accurately.

• No Code Technology:

This technology has become an extremely valuable asset for companies, and in 2024, this trend is expected to continue. An increasing number of businesses will create enterprise apps through low-code or no-code technology. To power Martech strategies in 2024, solutions pertaining to web pages, questionnaires, workflows, and bots will be created without any need to write even a single line of code. This year will see rapid evolution of no-code solutions wherein they will no longer be restricted to basic uses but will also be used for complex solutions like in-depth data analysis.

• Real Meets Virtual:

Holographic technology registered impressive developments in 2022 and 2023, and this trend will continue in 2024. This marketing technology is no longer restricted to movies or fictional stories. Marketers are widely using holograms as a marketing tool to boost brand awareness through increased exposure to the brand. Marketers are making use of this advertising technology to display mobbing pictures and interactive objects in 3D. Conventional digital advertisements are slowly being replaced by holographic advertisements to pique the interest of customers. As a result, it is expected that in 2024 this technology will simply explode and become the go-to solution for enhancing brand recognition.

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• Video-first is the way to go:

Videos have been widely used by marketers as they can hold customers’ interest for longer periods as compared to static posts. In the world of social media marketing, video-first content has become a priority area. Marketers are making use of short videos such as YouTube shorts, Instagram reels, or TikToks. This strategy has been helping marketers boost the brand’s exposure and engagement amongst users from the GenZ or millennial generation. Platforms like Instagram are tweaking their algorithm wherein they favour reels, and as a result, video creators gain better visibility than content creators with a focus only on static content.

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• Visual and Audio Content:

While video content has been experiencing steady growth, non-visual but audio content in the form of audio podcasts and audiobooks is also witnessing a resurgence. This will enable marketers to access multiple forms of interactive content to pass a message to the customers. This interactive content will help them generate inbound traffic in a more efficient manner.

This marketing trend is being touted as a resurgence because, traditionally, advertisements relied heavily on sound. Radio ads were popular for attracting the attention of customers across cities and villages. The influence of video and audio content will boost different kinds of martech growth and innovations. Therefore, podcasts will witness incredible growth with marketers who wish to create an efficient inbound marketing strategy through customer education. Certain products and services directed at older customers can be the perfect fit for this strategy. Such products have a learning phase in their marketing funnel, and through no-video audio content, marketers can easily educate the customers regarding various aspects of their products and services.

• The Era of Genuine Influencers:

Influencers have emerged as some of the most popular people across the world, wherein their capacity to influence customer decisions is unparalleled. But during the pandemic years, customers grew disenchanted with near-perfect-looking influencers and started preferring genuine influencers who are more focused on propagating ideas instead of products or services. 2024 will see brands associating with influencers who stand for certain values and are just not trying to sell certain products and services.

The MarTech sector is evolving at a rapid pace, with numerous interesting developments taking place across the spectrum. Like 2022, 2023 and previous years, 2024 also holds a lot of promise for marketing technology, and it will be interesting to see how new MarTech solutions help marketers grab customer attention meaningfully.

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Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of its Cross-Screen Measurement solution in Australia. Designed to enable advertisers to effectively measure unique and co-viewer reach as well as audience demographics across CTV and linear television, Cross-Screen Measurement offers a more comprehensive view of advertisers’ campaigns and audiences.

Additionally, Nexxen has upgraded its Total Attribution solution to include linear TV sources; it integrates online digital activities – including CTV streaming and now linear TV – with website visitor behaviours to offer comprehensive insights into the impact of omnichannel campaign strategies across all digital screens. Together, these offerings empower advertisers and agencies to directly link activation to specific campaign goals, leverage insights to refine advertising strategies and measure the effectiveness of their investments.

Cross-Screen Measurement and Total Attribution are part of Nexxen TV Intelligence – a full suite of audience insights, activation and measurement solutions – and both are powered by exclusive automatic content recognition (“ACR”) data from more than 1.3 million opted-in devices across Australia, provided by VIDAA – the leading Smart TV operating system powering Hisense, Toshiba and other original equipment manufacturer (“OEM”) brands.

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“Advertisers know too well the challenge of measuring TV and digital campaigns together effectively,” said Jay Kim, Director of Analytics and Solutions at Nexxen. “Through our exclusive ACR data, we have been able to supercharge our measurement and reporting capabilities. giving our partners even deeper insights into audience behaviour and campaign performance. As a result, they’re able to optimise their advertising strategies with greater precision and achieve higher ROI across both linear and digital platforms.”

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilise video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimisation – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.

Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).

The Martech Weekly (TMW), a Melbourne-based global leader in Martech news, has today officially announced its partnership with Alium, a New York-headquartered buyer intelligence platform that shares what end-users are really saying about enterprise tech.

Globally, marketers have spent up big on shiny new Martech, navigating the minefield of 14,000-plus solutions. Indeed, many marketers have rushed into ill-advised and expensive purchases, fearing their business was at imminent risk of being outcompeted by earlier-adopting competitors.

How we got here

Marketers are experts in marketing, not technology. Even if they have above-average tech literacy, C-suite decision-makers are usually not entirely confident about being able to identify the appropriate solutions for their organisation’s needs.

Sensibly, CMOs and executives typically seek expert advice before making a significant Martech investment.

But that ‘expert advice’ is frequently of questionable provenance and reliability.

The data around the worryingly low utilisation of Martech suggests that something is going wrong somewhere along the line.

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This is where prominent tech-industry players Alium and TMW have spotted a gap in the market. Their new joint venture will provide reassuringly transparent market intelligence. Market intelligence that prioritises providing honest customer reviews to those charged with making high-stakes purchasing decisions.

Introducing the new generation of market intelligence disruptors

Juan Mendoza is an Australian entrepreneur based in Melbourne. He worked for The Lumery, Conversionry and Fusion MusicTech before starting a marketing and technology newsletter at the height of the Covid lockdowns. Four years on, The Martech Weekly (TMW) is a fast-growing company whose content is avidly consumed by senior figures at some of the world’s largest media, technology, consulting, advertising and research companies. (Think Google, Facebook, The New York Times and many major global consulting brands.) TMW has an increasingly global presence, with customers and subscribers in over 65 countries.

Jonathan Sherry is a seasoned entrepreneur based in New York. In 2008, he co-founded CB Insights. Over the course of his 11+ years as its COO, he built and led the company to become the venture capital industry’s preeminent source of research and intelligence. In 2022, Sherry launched Alium, a buyer intelligence platform providing unfiltered access to what buyers are saying about enterprise tech. Alium is backed by Greycroft and Primary Venture Partners.

The introductory email that sparked a promising enterprise

Both Mendoza and Sherry believe the market-intelligence behemoths are torn between conflicting financial incentives.

Mendoza explains the venture was born out of a long-simmering frustration with the status quo. “What have CMOs who want a worthwhile insight into the capacities and performance of a marketing technology typically done?” he asks.

“Maybe they pay a consultant $50,000 to take responsibility for the decision. Perhaps they just buy from a brand in the upper right quadrant, believing they’ll never get fired for doing that. Whatever is happening, it’s not working. Until relatively recently, businesses were spending ever more on Martech but then failing to make much use of it. Inevitably, companies have now reacted by reducing their spend on Martech. That’s understandable, but short-sighted.”

After Mendoza published an essay highlighting, yet again, the unsatisfactoriness of the current arrangements, Sherry emailed him out of the blue. First, an online friendship and then a business plan was born.

“Like Juan, I’ve long had issues with the established players,” Sherry adds. “They clip the ticket at various points, taking money from both tech buyers and sellers. This leads to conflicting incentives, which degrades the quality of the analysis they provide.”

What the future looks like

Mendoza and Sherry have concluded the $50 billion technology research industry is ripe for disruption. Both have runs on the board, so it would be risky for complacent incumbents to assume they have little to fear.

With negotiations now finalised, Mendoza and Sherry are excited to announce their new joint venture. Here’s some further information on how the TMW-Alium tie-up will function.

Alium, a new entrant into the buyer intelligence space, interviews experts with first-hand experience purchasing, implementing, and using marketing technology. Alium compiles this data to provide unparalleled insights into the strengths, weaknesses and opportunities of various marketing technologies from the people whose opinions matter the most: practitioners.

TMW keeps busy marketing technology leaders ahead of the industry with their Wednesday Martech briefing and in-depth Sunday essays. Additionally, TMW identifies the most promising and innovative marketing technologies each year with the TMW 100, ranking the 100 most innovative marketing technologies globally from 1st to 100th place, decided by the marketing technology community and a panel of nine global experts.

From July 1, Alium and TMW will join forces to bring greater clarity to how marketing technology is being used, bought and sold. This will give marketing-industry executives an unprecedented, long-overdue understanding of which Martech tools are worth the outlay.

“We’ve settled on the slogan, ‘Transforming the Martech decision-making landscape’, ” Mendoza says.

“And that’s exactly what we’re about to do,” adds Sherry.

The Martech Weekly (TMW) is a media company that creates content consumed by leading marketing and technology executives in more than 65 countries. TMW also hosts the TMW 100, an industry-first awards program recognising the most innovative marketing tech companies from 1st to 100th place globally.

Alium optimises enterprise technology purchasing for buyers and sellers through actionable zero-party intelligence that is shared by both parties. Buyers leverage Alium to discover, select and evaluate vendors that meet their needs. Vendors use Alium to drive transparent, measurable ROI for their go-to-market teams. We help sales teams source and close more deals. We help customer success teams avoid churn and drive upsell. We help marketers optimise ad spend and unlock competitive intel. Alium is backed by Primary and Greycroft, and is built by the team that founded CB Insights.

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For that reason, the Digital Marketing Institute launched an ‘Artificial Intelligence in Digital Marketing’ course – following “overwhelming demand” from its members. Unsurprisingly, in the institute’s annual members survey, participants ranked AI as the top skill they were hoping to learn in the following year.

While there’s no doubt that AI will prove hugely influential in the near future, there’s one thing that the institute’s announcement raises doubts about. It claimed that the best marketers today are “seizing the opportunity to harness the AI revolution”, and that course participants could learn skills that they could apply “the following day.”

While the latter may be true for those looking to use tools like ChatGPT for personal tasks, to truly harness an AI revolution at a business to influence and manage customer experiences at scale, marketers crucially need something many currently lack: solid data foundations. Simply put, without these, their skills won’t really matter.

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Fixing data foundations to unlock AI

AI can be implemented in many ways, but one fact remains true: it is most powerful when supported by a comprehensive foundation of data.

For example, a customer marketing team that wishes to leverage machine learning to automate insights for their campaigns needs it. Large Language Models (LLMs) that automate and personalise content creation need it as well. But if the team’s customer data is flawed or incomplete, flawed or incomplete outcomes will follow.

One way to understand this is through the potential use of AI to personalise customer experiences at scale. Personalised content and recommendations can increase customers’ basket sizes by over 20%. This is something that customer marketing teams have been attempting to achieve for years. Yet,  the labour-intensive processes involved in content creation and targeting have made it near impossible to deliver. ‘Unsophisticated’ was how half of all customer marketing professionals referred to their level of personalisation in our recent research.

With AI, however, this marketing utopia suddenly becomes possible (when implemented correctly.) For instance, AI can aggregate and analyse vast amounts of customer data from different sources, which can then be integrated with an LLM application to output highly personalised content. Instead of viewing generic marketing content, customers receive content that seems as if it were designed just for them. This is because it has been built on a set of real-time data about their cross-channel behaviour.

AI used in this manner has the potential to revolutionise marketing. However, it’s important to remember that AI models are only as effective as the quality of the data used to train them, particularly when tailored to specific customer profiles. Unfortunately, very few customer marketing teams currently have the necessary data structures.

Only 21% of participants in Plinc’s research “strongly agreed” that they could easily access and analyse customer data when required. When we asked how often their core data foundation is updated, almost two in every three B2C companies reported once per week or even less. These are not the right conditions to “seize” the AI revolution.

Unifying data to enable personalisation at scale

Without the right data foundations in place from the start, customer marketing teams will never be able to exploit the full potential of AI. To build them, they need to focus on improving access to their customer data with the right platform. This should combine all their customer data, from all sources, into a ‘Single Customer View’ (SCV).

The truth is that many marketing teams lack a robust SCV. This prevents them from creating personalised campaigns because they’re unable to access profiles that contain all the information they have about individual customers. Indeed, when the time comes for marketing teams to implement AI, SCVs will be crucial in allowing software to rapidly gather the relevant information it needs, and then develop it into personalised content. They will become the basis for the marketing model of the future.

With solid data foundations, marketing teams will also facilitate the delivery of more useful, real-time data for the rest of their businesses. As business leaders seek to expand the remits of their marketing teams, this will help to define what they become in the future: sources of business intelligence that understand their customers better than anyone else. It will also help marketing leaders prove their worth. Training and support for marketing executives will be crucial in ensuring its success.

Given the time that it will take for many marketing teams to make these changes, we might not see AI truly take off in the short term. However, I’m optimistic that  once marketing teams realise the need to fix their unstable data foundations – and actually fix them – we will see the marketers fulfil the tech’s full potential, achieve personalisation at scale, and redefine how marketing teams operate.

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PM Dragonfly, a specialist data and technology consulting agency and Google expert, proudly announces the appointment of Ed Flower as its new Chief Executive Officer. With a wealth of experience in marketing technology and the advertising industry, Ed is poised to lead PM Dragonfly into a new era of growth and innovation, further expanding its partnership with Google.

Ed’s extensive career includes leadership roles such as Global Chief Commercial Officer at Acceleration, a WPP Company, where he played a pivotal role in scaling the company and fostering alliances with key technology partner Google. With over two decades of industry experience, Ed is well-equipped to leverage his strategic vision and commercial acumen to drive PM Dragonfly forward.

This appointment comes at a pivotal moment, coinciding with Tquila’s increased investment in PM Dragonfly. As part of Tquila’s strategy to enhance its technology portfolio, Ed’s appointment underscores Tquila’s commitment to strengthening PM Dragonfly’s market position and vision for growth.

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Ed Flower commented: “Joining PM Dragonfly as CEO is an incredible opportunity to lead a dynamic team and drive innovation in today’s marketing technology consulting landscape. I am excited to help our clients build leading edge data and AI technology capabilities, and help them maximise the value of their marketing investments. With Tquila’s support and a strong partnership with Google, we are well-positioned for success.”

Mark Hutchinson, Chair, Tquila, added: “I am excited to welcome Ed to the PM Dragonfly leadership team. PM Dragonfly is perfectly placed to support CMOs and CTOs in delivering integrated technology solutions that drive real business results.

I am confident that Ed’s experience and leadership will further amplify PM Dragonfly’s capabilities, fuelling their next growth chapter, and I look forward to working with him.”

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Ed’s appointment as CEO unlocks a new era of growth and opportunity for PM Dragonfly. With a focus on technology, data, and innovation, the consultancy is poised to enhance its client digital transformation and performance capabilities.

PM Dragonfly powers the future of marketing and realizes business value by applying human creativity to AI, data and technology.

Tquila is a corporate development and technology company founded by James McHugh in 2010. The company has had several successful builds and exits of 50 to 300 head, pure play software implementation partner businesses across multiple geographies.

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EagleAI Personalised Challenges is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability, providing consumers with promotions more suited to them.

Following a successful trial, with a higher than anticipated participation rate, Tesco will roll out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.

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Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”

 Tim Mason, CEO of Eagle Eye, commented: “It’s a privilege to be working with Tesco, one of the world’s great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing.”

The EagleAI – Personalised Challenges solution became part of the Eagle Eye offering through the acquisition of Untie Nots in 2023.

Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities. Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 200 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web – www.eagleeye.com