Oktopost, the B2B social media management company, today announced the general availability of the Oktopost Claude Plugin, the first Claude Code skill purpose-built to operationalize B2B social media execution inside AI workflows. The plugin is immediately available on GitHub under the Apache-2.0 license to all Oktopost customers.

Designed for marketing operations, social media, and revenue teams in B2B organizations, the Oktopost Claude Plugin extends Oktopost’s enterprise social media management platform into the conversational AI environments that teams already use for research, content drafting, and analysis.

This marks a shift from social media as a channel to social as an executable workflow embedded directly into AI-driven marketing operations. Marketing engineers and technical marketers can now run end-to-end social programs through Claude, including campaign creation, multi-network publishing, employee advocacy, approvals, and pipeline-attributed analytics, without leaving their working environment. Existing Oktopost customers continue to see the same campaigns, calendars, and approval queues; the plugin adds a conversational layer without changing the underlying system of record.

“For three years, every conversation about AI and social media has been about generating content faster,” said Daniel Kushner, CEO of Oktopost. “The Oktopost Claude Plugin is built for the job that actually matters: running a campaign from start to pipeline, with the governance and attribution a B2B marketing team requires.”

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Unlike consumer-focused social tools retrofitted for AI, the Oktopost Claude Plugin is built for the realities of B2B marketing, complex approval workflows, compliance requirements, CRM-linked attribution, and multi-stakeholder execution.

A single conversational request produces a complete campaign in Oktopost: a campaign record, message variants for LinkedIn, X, and Facebook adapted to each network’s character limits and media specifications, posts scheduled to B2B peak engagement windows, and starter content for the employee advocacy program. Every post created through the plugin runs through the customer’s existing Oktopost approval workflow before scheduling, so marketing operations and compliance teams retain full control without changing process.

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For analytics, the plugin returns interpretation rather than raw metrics. It compares advocacy reach to organic, surfaces pipeline attribution from Salesforce, identifies top-performing content, and recommends the next campaign-level action. Teams receive clear recommendations tied to business outcomes, not just dashboards to interpret.

“At Celonis, we’re always looking for ways to push what B2B marketing can do, particularly when it comes to scaling social programs that actually move the needle,” said Chris Sheen, Senior Director of Social at Celonis. “The Oktopost Claude Plugin lets our team move faster from strategy to execution without sacrificing the governance an enterprise environment demands. Being able to connect campaigns, advocacy, and analytics in a single workflow is what matters as social plays a bigger role in pipeline and revenue.”

Rolli (Rolli.ai) today announced the launch of its enterprise API and Model Context Protocol (MCP), giving companies a direct way to integrate verified social media intelligence into software products, internal systems, and AI assistants.

The platform enables organizations to move beyond fragmented, unverified social data by providing a unified, structured intelligence layer built entirely on public signals. Through a single schema, Rolli delivers multi-platform insights including narrative trends, breakout moments, coordination signals, and enriched post-level data across eight major social platforms.

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Delivered via REST API or MCP, Rolli’s system is designed for seamless integration into modern workflows and AI environments. Teams can query, analyze, and act on verified social signals in real time, with precomputed enrichment including entities, sentiment, velocity, and authenticity scoring.

“Enterprises don’t need another firehose of content,” said Nick Toso, Founder and CEO of Rolli. “They need a verification layer they can trust and deploy directly inside their products and workflows. Rolli provides that layer, turning public conversation into structured, actionable intelligence.”

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Organizations are already using Rolli to identify coordinated narrative spikes, assess authenticity of emerging trends, and respond to reputational risks before they escalate. By combining cross-platform visibility with authenticity scoring, Rolli enables teams to distinguish between organic momentum and inauthentic amplification at scale.

New workflow combines Discussions, Discovery, and SEO Radar to help growth teams prioritize what to read, reply to, and escalate

SignalMelo announced the launch of its social listening and social media monitoring platform designed for growth, marketing, community, and demand generation teams. Instead of adding more alerts to already crowded dashboards, SignalMelo is built to help teams prioritize high-intent conversations and move from scattered inputs to clear, assignable action in a weekly operating rhythm.

At most companies, listening is not the problem—decision-making is.”

— Carter, Founder of SignalMelo.

As social channels, communities, and search behaviors continue to fragment, many teams face a familiar challenge: they can see more than ever, but still struggle to decide what matters first. SignalMelo addresses that gap with a unified workflow that organizes signal inputs into one prioritized queue, so teams can align faster and execute with less context switching.

“Teams can track mentions across multiple channels and still walk into Monday meetings without clarity on what to answer now, what to monitor, and what to defer. We built SignalMelo so listening ends with a shortlist someone can own,” Carter added.

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SignalMelo is structured around three core workspaces:
● Discussions: surfaces and ranks community and social threads worth immediate attention.
● Discovery: brings short-form and visual-channel signals into the same decision loop.
● SEO Radar: adds search-demand context so social signals and search intent can be evaluated together, not in separate silos.

By connecting these inputs in one workflow, teams can reduce tab sprawl, improve handoffs, and make weekly reviews more action-oriented. The platform is designed to support practical operating questions such as: Which conversations should we respond to this week? Which opportunities can influence pipeline or positioning? Who owns follow-through?

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SignalMelo’s launch comes as growth teams increasingly seek alternatives to disconnected tool stacks that prioritize raw monitoring volume over execution clarity. In many organizations, social listening output still depends on manual reconciliation across spreadsheets, exports, and alerts. SignalMelo aims to replace that pattern with an opinionated model centered on prioritization, ownership, and repeatability.

The platform is available via monthly, credit-based plans, including Free, Starter, Pro, and VIP tiers, allowing teams to start with lightweight usage and scale as analysis volume increases. Current plan details, credits, and project limits are listed on the company’s Pricing page.

SignalMelo also positions itself as a cross-functional workflow layer—not just a reporting interface. Marketing teams can identify message angles and response opportunities, community teams can route time-sensitive threads, and product or product marketing teams can connect qualitative conversation signals with roadmap and positioning decisions. By framing social listening as a decision system rather than a passive feed, the company believes teams can increase responsiveness without increasing operational chaos.

According to usage indicators currently displayed on the SignalMelo website, the platform has already processed significant listening volume and surfaced a substantial number of reply opportunities, signaling demand for tools that convert signal visibility into clear action paths.
In addition to core workspace capabilities, SignalMelo emphasizes operational usability for teams that need consistent cadence. The product experience is designed to help users move from setup to first actionable shortlist quickly, then maintain a repeatable rhythm week over week. This focus reflects the company’s view that long-term value in listening does not come from one-time insight, but from disciplined execution over time.

“We care less about proving that everything can be monitored, and more about helping teams finish the loop,” Carter added. “If a workflow cannot reliably produce owner-ready priorities by the end of a weekly review, it is not solving the real problem.”

SignalMelo is now publicly available. Teams can explore product workflows, comparisons, and pricing at the company website.

At GSMCON, attendees will get a preview of CivAll’s ADA-compliant CMS and hear about upcoming products for social media management and compliance archiving.

DETROIT, MI, UNITED STATES, April 22, 2026 /EINPresswire.com/ — CivAll by Social News Desk announces its plans for the 2026 Government Social Media Conference (GSMCON). Taking place May 5–7, 2026, in New Orleans, Louisiana, the event will serve as a premier opportunity to introduce public sector communicators to CivAll: a purpose-built civic engagement platform designed to give local governments a single system for their website, social media, community messaging, and compliance archiving.

GSMCON gathers more than 1,000 public sector communicators, public information officers, and digital strategists focused on one core premise: government social media is mission-critical. From public trust to crisis response to community engagement, everything flows through the communications team. At this year’s conference, CivAll will be at Booth #8 to address one of the most persistent operational challenges those teams face, managing a patchwork of disconnected software tools that creates unnecessary friction and delays. Brian Ligon, Communications & Marketing Director for the City of Mont Belvieu, Texas, described the need directly: “Government communicators don’t have time to manage several different platforms, especially during a crisis. CivAll gives us one place to update our website, push to social, and reach every resident at once. That’s not a nice-to-have. That’s how communications should work.”

CivAll representatives will be on hand to walk attendees through the platform’s vision and roadmap. A central focus of the booth experience will be CivAll’s “Publish Once, Reach Everywhere” architecture, a unified approach designed to significantly reduce the hours public information officers spend cross-posting content by automatically distributing a single update across websites, social media channels, and mass notification networks.

When a crisis hits, government communications teams don’t have time to log into multiple tools. Every second spent toggling between a CMS, a social media dashboard, and a notification system is a second the public isn’t getting the information they need. A unified platform changes that equation, giving communicators a single place to push an update to their website, social channels, and every resident-facing channel simultaneously, so the message stays consistent and reaches residents fast.

Attendees will get an early look at the platform’s growing product suite, including CivSites for website and content management, CivSocial for social media management, and CivArchive for compliance archiving. Representatives will be available to walk through how these products work together, discuss vendor consolidation strategies, and answer questions about the platform’s roadmap, whether you’re an existing Social News Desk client or exploring CivAll for the first time.

GSMCON marks the beginning of a broader rollout for CivAll. For government communications teams ready to move beyond the operational burden of managing separate tools, this is an opportunity to see what a purpose-built platform looks like in practice, and to ask the questions that matter before making a change.

ForeverCRM today shared updates on the continued expansion of its done-for-you lead response and appointment setting service. First introduced in 2020, the platform moves beyond traditional software models by combining AI with dedicated human agents to qualify leads and book appointments within a ten-minute window, allowing internal sales teams to focus exclusively on closing.

Sales professionals are trained to sell, not spend their day buried in manual follow-up”

— ForeverCRM Spokesperson

In modern business environments, sales representatives often spend a significant portion of their day digging through old emails, managing manual data entry, and chasing unengaged prospects. This administrative burden frequently leads to internal burnout and delayed response times. Consequently, inquiries submitted after hours or over the weekend are left unanswered until the next business day, causing potential opportunities to go cold.

ForeverCRM was developed to address this operational bottleneck by taking over the entire lead qualification process. The service operates on a hybrid model designed to engage prospects immediately while maintaining a personal touch.

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When a prospect enters a company’s funnel, often pre-qualified through marketing campaigns, an AI-powered assistant instantly initiates contact. This system answers initial inquiries and asks strategic questions to gauge the prospect’s intent. Once a baseline of interest is established, a dedicated human response agent takes over. The agent contacts the qualified lead by phone within ten minutes to answer more complex questions, build rapport, and schedule a formal meeting directly onto the client’s internal sales calendar.

“Our service is built to work as an extension of a company’s existing team. We handle the immediate top-of-funnel engagement so that by the time a prospect reaches a closer, they are already qualified and ready for a real sales conversation.” a ForeverCRM spokesperson said.

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A key advantage of the ForeverCRM service is its ability to function as a flexible, “plug-and-play” solution that works alongside a company’s existing tools. Rather than requiring businesses to migrate sensitive data or replace their current software, the service is designed to layer directly onto the CRMs and internal systems already in place. This approach ensures that the service enhances a company’s current workflow without forcing a change in their established infrastructure. While ForeverCRM offers a fully managed dashboard for businesses that do not yet have a centralized system, the level of integration is entirely customizable based on the client’s specific operational needs.

The standard deployment and onboarding process is typically completed within 48 hours, allowing businesses to rapidly implement 24/7 lead response coverage without disrupting their current operations.

• Brings together two of the country’s most influential media markets to position clients at the center of the national news cycle

Elev8 New Media (“Elev8”), an award-winning boutique public and media relations agency, announced its expansion into New York City, further strengthening its bi-coastal presence alongside its Los Angeles headquarters.

The formal expansion follows a soft launch in New York City in the fall of 2025, building on active client engagements and established relationships across business, financial, and industry media. Elev8 continues to see strong demand across the East Coast, particularly from high-growth and publicly traded companies seeking disciplined communications support in increasingly complex market environments.

“New York City has long been an important market for our clients and our work,” said Jessica Starman, Founder and Chief Executive Officer of Elev8 New Media. “We have built meaningful momentum there through consistent execution while continuing to scale our foundation in Los Angeles. This expansion allows us to be closer to the conversations that shape news flow and ensures our clients are positioned at the center of the media cycle.”

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With a presence in both New York City and Los Angeles, Elev8 sits at the intersection of financial markets, media, and corporate storytelling, supporting clients as they navigate visibility, scrutiny, and evolving narratives in real time.

By operating across both markets, Elev8 strengthens its ability to deliver high-impact earned media results and drive integrated social media programs aligned with broader communications strategies. The firm works alongside internal teams and external partners, including investor relations, to ensure messaging remains clear, consistent, and durable across audiences.

Elev8 New Media is an award-winning boutique public relations firm specializing in earned media relations and corporate social media management. Founded in 2018, the firm partners with high-growth and publicly traded companies across technology, infrastructure, healthcare, and finance. Elev8 is known for its senior-led model, deep relationships across financial and business media, and ability to operate with speed, precision, and discipline.

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Emplifi earned the Trusted Seller verification in the Social Media Management category. The designation is displayed prominently on its TrustRadius product page, signaling to buyers that reviews are authentic and product information is current.

“Being recognized as a Trusted Seller by TrustRadius reinforces our commitment to transparency and customer trust,” said Susan Ganeshan, CMO at Emplifi. “We believe authentic customer feedback is essential for helping businesses make informed decisions, and we are proud to uphold the highest standards in how that feedback is sourced and shared.”

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The Trusted Seller program highlights companies that:

• Consistently generate recent, authentic customer reviews
  
• Disclose review sourcing methods and any incentives
  
• Provide all users an equal opportunity to share honest feedback
  
• Actively monitor and respond to customer reviews
  
• Maintain accurate and up-to-date product information

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Across industries and organization sizes, marketers consistently highlight Emplifi’s unified platform, advanced social listening capabilities, and AI-powered customer care solutions as key differentiators.

Verified reviewers on TrustRadius note the platform’s ability to simplify complex workflows, unify engagement across channels, and deliver actionable insights that improve efficiency and strengthen audience connections.

Emplifi is committed to continuing its leadership in ethical review practices, ensuring customers and prospects have a reliable space to explore real user experiences.

AI-driven CRM and social media automation platform consolidating Facebook, Instagram, lead tracking, and AI content tools.

DealsFlow announced the launch of its AI-powered CRM and business automation platform designed specifically for small and medium-sized businesses seeking to consolidate sales, customer communication, and social media operations into a single intelligent system.

DealsFlow is an AI-powered CRM and social media automation platform that combines Facebook and Instagram inbox management, automated comment replies, AI-generated content creation, and customer relationship management tools into one unified business operating system. The platform is built to eliminate the fragmentation that many small businesses face when managing multiple disconnected tools for communication, marketing, and lead tracking.

Small and mid-sized companies often rely on separate software solutions for CRM, social media management, inbox replies, task tracking, and content creation. DealsFlow brings these capabilities into a centralised AI-driven platform, enabling businesses to manage customer conversations, generate posts with advanced AI (text and image), and track leads and opportunities without switching between applications.

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“At its core, DealsFlow is built to simplify business operations,” said the company’s founder. “Instead of juggling separate CRMs, social media tools, and automation systems, businesses can operate from one AI-powered environment that connects communication, marketing, and sales.”

Key Features of the DealsFlow Platform Include:

AI-powered CRM for managing leads, pipelines, and customer data

Facebook and Instagram inbox management in one dashboard

Automated comment and message replies powered by AI

AI-generated social media posts with text and image capabilities

Unified task and workflow management for small teams

By integrating artificial intelligence directly into everyday workflows, DealsFlow helps businesses respond faster, automate repetitive communication, and maintain consistent branding across social channels.

The platform is designed for small and medium businesses that want enterprise-level automation without enterprise-level complexity. Its AI-first architecture allows companies to streamline customer engagement while maintaining full control over brand voice and communication strategy.

As businesses increasingly adopt automation and artificial intelligence tools, platforms like DealsFlow represent a shift toward consolidated, intelligent business software ecosystems rather than fragmented point solutions.

CoSchedule announces significant enhancements to its mobile application, enabling users to publish content to every major social media network fro anywhere.

CoSchedule, the leading marketing calendar and social media management platform, announced significant enhancements to its mobile application, enabling users to publish content to every major social network from anywhere. The update delivers expanded platform support and a full-featured mobile publishing experience that mirrors the company’s desktop interface.

Our customers need to move fast and stay consistent across every social network. This update helps teams keep work moving from anywhere.”

— Garrett Moon, CEO of CoSchedule

The updated app expands publishing support to Google My Business, Mastodon, TikTok, and YouTube Shorts, alongside Facebook, X, LinkedIn, Instagram, and Pinterest. This gives teams more flexibility to publish in real time, respond to trends, and manage social content from a single app.

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“Our customers need to move fast and stay consistent across every social network,” said Garrett Moon, CEO of CoSchedule. “This update helps teams keep work moving from anywhere.”

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CoSchedule’s app now delivers the trusted publishing experience users expect on desktop. Improved previews, expanded publishing options, and greater collaboration tools reduce friction between mobile and desktop workflows.

From their phone, users can:

Add a first comment before publishing
Requeue posts to extend the life of top-performing content
Use color labels to stay organized
Tag other accounts in posts
Collaborate with teammates and creators on the go
Add YouTube Shorts metadata, including titles and tags
Availability