The high-efficiency solution for broadcasters of live events, enabling to reduce CDN costs by up to 50%, will be presented at IBC 2025 in Amsterdam, the Netherlands

Beamr Imaging Ltd, a leader in video optimization technology and solutions, announced it will demonstrate real-time, cost-effective AI-powered quality enhancement to 4K for broadcasters and streamers of live events, such as sports matches and music concerts. This solution, available to customers of Beamr’s partners, efficiently enhances low-resolution content to live 4K (ultra-high definition).

The demonstration, integrating NVIDIA Holoscan for Media, a real-time AI platform for live media, will be presented at IBC 2025, a top global content and technology event, held in Amsterdam, the Netherlands, from September 12-15, 2025. Beamr will present a session on the subject on September 14, 2025, at 4:00 PM, in IBC Content Everywhere Hall 4 Stage.

Beamr is inviting all IBC attendees interested in live 4K super resolution with optimized video to visit its booth (5.c18) or schedule a meeting.

Global sports and other live events generate a staggering volume of multi-camera video streams. While the source footage is often captured at a lower resolution, such as 720p, viewers demand a premium experience on their 4K devices and smart TVs. This gap between source quality and viewer expectations creates quality and user experience challenges.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The demonstration showcases a complete pipeline: NVIDIA RTX Video Super Resolution supported through Media Gateway Next reference container on Holoscan for Media upscales 720p content to 4K in real-time with AI quality enhancement, and then Beamr’s Content-Adaptive Bitrate technology (CABR) optimizes the enhanced stream for efficient distribution. Beamr’s patented CABR analyzes each frame in real-time, for optimal compression that preserves visual quality while achieving up to 50% bitrate reduction.

“Broadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events,” said Beamr CEO, Sharon Carmel. “Our demonstration with NVIDIA Holoscan for Media, leveraging NVIDIA’s RTX PRO 6000 Blackwell Workstation, showcases how this challenge can be solved. The optimized, CDN-friendly and low latency 4K live broadcasting can transform live broadcasting for our partners’ customers and enhance the user experience of their viewers.”

Beamr is inviting all IBC attendees interested in live 4K super resolution with optimized video to visit at booth (5.c18) or schedule a meeting. For registration, please click the link.

Beamr (Nasdaq: BMR) is a world leader in content-adaptive video compression, trusted by top media companies including Netflix and Paramount. Beamr’s perceptual optimization technology (CABR) is backed by 53 patents and a winner of Emmy® Award for Technology and Engineering. The innovative technology reduces video file sizes by up to 50% while preserving quality and enabling AI-powered enhancements.

Beamr powers efficient video workflows across high-growth markets, such as media and entertainment, user-generated content, machine learning, and autonomous vehicles. Its flexible deployment options include on-premises, private or public cloud, with convenient availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers.

Marketing Technology News: BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Visibility

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New scoring mode and integrated Singing Machine microphone coming soon

Stingray Group, an industry leader in music and video content distribution, business services, and advertising solutions, announced the launch of an advanced karaoke experience for BYD vehicles. The new feature will initially be available for most of the Ocean and Dynasty series models and will be extended to Denza models in the near future. This launch marks the debut of Stingray Karaoke’s new scoring mode, now fully integrated with the recently acquired Singing Machine’s next-generation microphones featuring the revolutionary Perfect Pitch technology to deliver unparalleled accuracy in vocal performance evaluation.

Following its acquisition of the Singing Machine Company, Stingray now offers the industry’s first fully integrated in-car karaoke system for BYD drivers and passengers. The new system features two of Singing Machine’s state-of-the-art microphones, equipped with proprietary real-time technology that delivers seamless gamification, vocal scoring, and real-time auto pitch correction—all powered by a custom chipset. These microphones offer instant connectivity, ultra-low latency, and a dynamic scoring mode that gamifies every performance, turning each drive into an interactive musical experience.

A standout feature of this launch is the wide range of voice effects that users can explore to enhance their vocals with professional-grade options such as KTV, music hall, recording studio, and acoustic mode. Whether striving for studio-quality sound or experimenting with creative vocal styles, every singer can find the perfect effect to match their performance and mood.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Stingray is committed to pushing the boundaries of in-car entertainment. The integration of Singing Machine’s leading microphone technology into our portfolio allows us to deliver an unparalleled, seamless experience for music lovers on the road,” said Jim Riley, President of US Division at Stingray. “Our new scoring mode, combined with real-time pitch correction, makes every karaoke session a truly immersive and rewarding experience. We’re excited to set a new benchmark for road trip fun and musical engagement.”

The new microphones, now part of Stingray’s portfolio, were co-developed with BYD Automotive Product Strategy and the New Technology Research Institute. They feature a custom DSP chip for real-time pitch correction—Perfect Pitch—ensuring every singer stays on key. The microphones are fully integrated with BYD’s infotainment system and the Stingray Karaoke app, offering access to over 100,000 licensed songs across every major genre. The system also includes vocal coaching, harmonizing effects, and a robust scoring system that tracks performance in real time.

“BYD is dedicated to delivering innovative, joyful experiences to our customers,” said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. “By integrating Stingray’s all-in-one karaoke solution, which includes the latest Singing Machine microphones and advanced scoring and pitch correction features, we’re redefining what in-car entertainment can be. Every journey becomes an opportunity to sing, compete, and connect.”

Key Features:

• Professional wireless karaoke microphones with proprietary Pitch Lab(TM) Technology and Perfect Pitch real-time correction
• Seamless integration with BYD’s infotainment system and Stingray Karaoke app
• New scoring mode for gamified, interactive karaoke sessions
• Suite of vocal effects include KTV, music hall, recording studio, and acoustic mode
• Hundreds of the most popular songs are available in scoring mode, with access to a full catalog of over 100,000 licensed songs in multiple languages and genres
• Ultra-low latency and customizable connection options for in-vehicle us

The all-new karaoke experience is coming soon to BYD vehicles, offering an exciting new way for passengers to enjoy their journey.

Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of global music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, 97 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America’s largest retail audio advertising network, delivering digital audio messaging to more than 30,000 major retail locations. Stingray has close to 1,000 employees worldwide and reaches 540 million consumers in 160 countries.

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 90 countries and regions. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

Marketing Technology News: BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Visibility

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Art-Gen combines state-of-the-art AI models from industry leaders including Google, Stability AI, and PixVerse with Gaxos’ proprietary enhancements to deliver unmatched creative speed, detail, and flexibility. With just a simple text prompt or reference image, users can instantly produce cinematic visuals, hyper-realistic imagery, or animated video content at a fraction of traditional production time and cost.,

Art-Gen.AI launches into a rapidly expanding global generative AI market, forecasted to reach hundreds of billions of dollars in annual revenue over the next decade. By offering subscription-based access to premium creative tools, Gaxos is establishing a scalable, high-margin, recurring-revenue model designed to capture significant share of the growing demand for on-demand, AI-powered content creation.

“Art-Gen is not just a creative tool — it’s a scalable technology platform with massive commercial potential,” said Vadim Mats, CEO of Gaxos. “By combining best-in-class AI models with our seamless, intuitive interface, and a multitude of enhancements, we are empowering creators, brands, and enterprises to accelerate content production while driving long-term value for our shareholders.”

Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend

Key Features of Art-Gen.AI

• Image & Video: Generate stunning images or videos instantly from text prompts or reference photos.
• Smart Image Transformation: Change styles, lighting, mood, or subjects while maintaining visual structure.
• One-Click Upscaling: Turn low-resolution assets into high-quality visuals with sharp detail and preserved textures.
• Dynamic Video Creation: Convert still images into smooth animations for reels, marketing, or character motion.
• AI Prompt Writer: Expand simple ideas into rich, detailed creative prompts for maximum quality.
• Style Presets: Apply cinematic, realistic, anime, 3D, fantasy, and more with one click.
• Live Creative Gallery: Explore a continuously updated feed of global user creations for inspiration.

Gaxos.AI isn’t just developing applications; it’s redefining the human-AI relationship. Our offerings span health and wellness as well as gaming. We’re committed to addressing health, longevity, and entertainment, through AI solutions.

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Pasley Commercial Interiors

As of January 15, 2025, the updated podcast featuring video recordings with industry professionals, explores how interior environments communicate a business’s values and story from the moment clients walk in—often forming lasting first impressions in less than seven seconds. Pasley discusses the importance of aligning design decisions with both brand identity and future business goals, illustrating how thoughtful space planning can foster growth without disrupting operations.

Robin Pasley emphasizes that effective interior design is much more than selecting art and carpet; it is a strategic business tool that shapes customer experience and employee inspiration. By conducting in-depth discovery meetings, Pasley Commercial Interiors helps clients articulate their unique story, which then informs every aspect of the space’s design. This narrative-driven approach ensures that each project supports the client’s identity and sets them apart in a competitive marketplace.

Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend

“Your space is always talking,” says Pasley. “If you haven’t paid attention to what it’s saying, it could be communicating the wrong story about your business. Our goal is to make sure that every inch of your workspace contributes to profitability, brand cohesion, and future growth.”

With expert tips, actionable insights, and real-world examples, the “Design to Help Your Business Grow” podcast is poised to become an essential resource for business owners seeking to leverage strategic interior design to thrive in today’s dynamic environment, and the new video version enhances the already well-received audio podcast and transcription formats.

PASLEY COMMERCIAL INTERIORS is Colorado’s trusted partner for growth-focused commercial interior design. As a woman-owned, NCIDQ-certified firm, we blend branding expertise with turnkey interior design solutions that help organizations impress their ideal clients and grow amazing businesses. Our direct-to-manufacturer dealership streamlines the commercial furniture process and reduces costs, saving valuable time and money for every client. With deep experience in workspace strategy, spatial branding, and boutique furnishing, we transform business identities into spaces that inspire. From boutique projects to multi-family, medical, and franchise build-outs, PASLEY COMMERCIAL INTERIORS delivers measurable impact for owners who want both impactful aesthetics and bottom-line results.

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Trump Media and Technology Group Corp., operator of the social media platform Truth Social, the streaming platform Truth+, and the FinTech brand Truth.Fi, announced that Truth+ has launched a slate of on-demand content from the Great American Media broadcaster.

The offering, which includes faith-based programming along with family-friendly movies, documentaries, and TV shows, will be available to subscribers of the Truth+ Patriot Package. The catalogue of curated content available on the Truth+ Patriot Package is expected to be updated with thousands of additional hours of content from Great American and other premium broadcasters.

Great American Media is home to a wide array of programming and brands, spanning faith, comedies, dramas, classic series, lifestyle content, and more. The flagship channel, Great American Family, is America’s premier provider of family-friendly entertainment rooted in traditional values, offering original content such as Christmas movies, romantic comedies, and family-centered series, as well as acquired programming that promotes faith, family, and freedom.

Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend

Trump Media’s CEO and President Devin Nunes said, “This is a fantastic addition to our programming. If you’re looking for non-woke entertainment that affirms American values and inspires families, Truth+ is the place for you. We look forward to further expanding our on-demand content from Great American and other outstanding networks in the near future.”

Now in public Beta testing, the Patriot Package is a subscription video streaming service available on Truth+ featuring premium channels and news broadcasters as well as on-demand content. Viewers can watch Truth+ at TruthPlus.tv or on the iOS and Android Truth+ apps, or subscribe to the Patriot Package at this link.

The mission of Trump Media is to end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back. Trump Media operates Truth Social, a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations, as well as Truth+, a TV streaming platform focusing on family-friendly live TV channels and on-demand content. Trump Media is also launching Truth.Fi, a financial services and FinTech brand incorporating America First investment vehicles.

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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Marketing and Marketing Tech Quote-of-the-Week!

Mobile marketing and monetization are rapidly evolving with AI-driven personalization, privacy regulations, and new ad formats. AI enables hyper-targeted campaigns, maximizing engagement and ROI. However, privacy shifts—like Apple’s ATT and Google’s Privacy Sandbox—demand innovative, consent-driven strategies.

– Abhay Singhal, Co-Founder @ InMobi & CEO – InMobi Advertising

Top MarTech News of The Week – 19^th May to 23rd May 2025

• PathFactory Announces Strategic Integration with Salesloft to Enhance Revenue Orchestration with Content Intelligence
• Infolinks and Infillion Announce Direct Integration to Power Premium, Proprietary Advertising at Scale
• InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights
• Birdeye Launches Brand AI and Industry AI
• Commercetools Launches Commerce Mcp and AI Hub to Make Enterprise Commerce Agent-Ready
• Tap Native Launches Precision Bidding by NPI, Empowering Pharma Marketers to Reach HCPs at the Individual Level

Top MarTech Articles on Video Marketing, Customer Data, Personalization and more!

• Make It or Break It: Performance Lives in the Details
• The Biggest Video Marketing Hurdle? Compliance
• The Customer Data Identity Crisis: Why Marketers Are Rethinking the Foundation of Personalization
• The Rise of Micro-Influencers in Social Commerce: Niche Appeal for Maximum Impact
• B2B Marketing Funnel: A Refresher with Helpful Tips for 2025
• Scaling Local Advertising Campaigns: Strategies for Managing Ad Complexity With Automation
• Martech in Action: How Does Marketing Automation Enhance Webinar Engagement And Maximize ROI?

MarTech Q&A of The Week

Behavioral data reveals where users struggle, why they drop off, and what drives conversions—empowering marketing, product, and CX teams to take coordinated, effective action. On the employee side, understanding how internal tools are used helps eliminate inefficiencies, reduce tool-switching, and boost productivity.

–Linsday Bayuk, Chief Marketing Officer @ Fullstory

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense

Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising

Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX

Authenticity, speed, and innovation will define who wins and who gets left behind. B2B influencers are reshaping trust and engagement, personalized video is transforming workplace communication, and AI is disrupting everything in sight.

Here’s the truth: the future of video isn’t waiting for you. If you want to lead, it’s time to hit “play.”

Also Catch –

Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard

The Rise of B2B Influencers: Driving Trust with Video

Trust isn’t optional—it’s everything. And guess what? 81% of consumers won’t even consider your brand if they don’t trust it.

That’s where B2B influencers come in. They’re authentic, niche, and connected. They live in small online communities, delivering real value. And their secret weapon? Video. It’s personal, it’s human, and it builds trust faster than static content ever could.

2025 isn’t the year to sit this one out. Partner with influencers. Use video. Build trust and engagement like never before.

Marketing Technology News: MarTech Interview with Paul Harrison, CTO and co-founder at Simpli.fi

Personalized Video Messages Will Revolutionize Workplace Communication

Remote work is here to stay, but written communication misses the mark. It’s hard to feel seen or understood through text alone—we lose the human connection that matters most.

Enter personalized video. Whether it’s feedback, recognition, or big company updates, video conveys emotion and clarity that text never will. It’s not just about communication; it’s about connection.

In 2025, embrace video tools to strengthen your team. The payoff? Deeper connection and engaged employees who feel seen and heard.

AI’s Disruptive Role in Video Marketing

AI isn’t just a buzzword or trend anymore. It’s hitting mass adoption, changing how everyone works, builds, and creates.

Managing video assets at scale? Delivering metrics that matter? AI is making it all faster and easier. The best part? It’s leveling the playing field bringing advanced tools to startups and smaller teams.

But here’s the kicker: speed is the ultimate advantage. If you’re not thinking strategically and moving quickly with AI, you’re already falling behind.

Hitting Play on Your Video Strategy

2025 is going to reward the bold. The brands that embrace video trends—authenticity, influencers, personalization, AI—will lead.

This isn’t about keeping up. It’s about getting ahead. Hit “play” and start your plan for 2025 now.

Marketing Technology News: Why Return on Data (ROD) is an Essential KPI for Evaluating Loyalty Program Health

More Insights from Episode 205 of The SalesStar Podcast: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard

 

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Marketing and Marketing Tech Quote-of-the-Week!

Marketers should be wary of spending big sums of money and effort on expensive custom AI apps that may be quickly obsoleted. In reality, most of the frontier AI systems are likely going to be so capable over the next year on their own that marketers should focus now more on AI education, training and proficiency so that they can leverage the systems on their own, and be positioned to figure out what to build vs but as the AI rapidly gets better.  And that’s what should excite market participants the most:  this technology is like having your own marketing strategist, researcher and content marketing team at your fingertips – and it’s going to get better and better without you having to invest a ton upfront in it.

– Adam Brotman, Co-Founder and Co-Ceo @ Forum3

MarTech Shout out-of-the-Week!

Adobe

Adobe is a global leader in digital media and digital marketing solutions. Adobe’s creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Top MarTech News of The Week: 16th Sept to 23rd Sept

• Adobe Unveils Innovations in Adobe Experience Cloud for Brands to Personalize and Measure AI-generated Content
• Evidnt integrates their Audience Targeting with The Trade Desk
• ViantAI Launches to Transform Advertising
• Salesforce and Google Cloud Join Forces to Deliver Autonomous AI Agents That Collaborate Across Salesforce and Google Workspace
• Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
• Roku Launches Ads Manager, a Self-Service Performance Solution for Growth Marketers
• HubSpot and Amplitude Join Forces to Bolster Product-led Growth
• Zeta Global and Yahoo Team Up to Drive Marketing Impact for Global Brands

MarTech QnA with the Expert

Across the globe, GTM teams are leaning on AI-powered enablement to fundamentally enhance their daily activities and drive growth for their organization. When multiple teams are able to focus on powerful initiatives together, this is felt across the company. In fact, recent data found 79% of respondents agree that using AI-powered technology in the workplace boosts productivity, freeing up time to focus on revenue-generating activities.– Krish Mantripragada, Chief Product Officer at Seismic

MarTech Articles on Third Party Cookies, AI Avatars, Essential Modern MarTech Skills and more!

• How Marketers Can Move Forward With Or Without Third-Party Cookies
• Are AI Avatars Right for your Business? Here are three things to consider.
• Essential Skills Modern Marketers Need to Lead in Today’s Business Landscape
• Marketers Risk Overwhelming Customers with Holiday Shopping Messages
• Navigating the Signal Loss Challenge: A New Data Collaboration Era
• Bridging the biggest gaps in modern CX takes continuous feedback
• Technical Foundations of Live Streaming: How to Set up your Live Stream
• The Important Role of Content Syndication in Demand Generation
• Metrics and Tools To Use To Measure the Return on Investment of Video Marketing Campaigns
• Using Your Martech Stack To Drive Deeper Connections With Buyers: Here’s How
• Campaign Management Software: What Can it do for you?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter

The advent of digital marketing has revolutionized the way businesses interact with their target audience. Social media platforms, content marketing, email campaigns, and search engine optimization have become essential tools in the B2B marketer’s arsenal. Personalization and customization have taken centre stage as businesses strive to deliver tailored experiences and build meaningful relationships with their clients.

And so, there is a need for marketers to update their skills to keep up with the rapidly evolving B2B marketplace. Let’s discuss the top in-demand skills across the B2B space and what new changes are expected in the sector in future.

Reasons to Acquire New Skills Across B2B Marketing

As the B2B marketing landscape evolves rapidly, it is imperative for marketers to continuously upgrade their skills to stay ahead of the curve. Here are some of the key reasons why marketers need to invest in upgrading their B2B marketing skills:

1. Stay Relevant:

The digital era has brought about significant changes in buyer behaviour, technological advancements, and market dynamics. Marketers need to upgrade their skills to adapt to these changes and remain relevant in their field.

2. Embrace New Technologies:

Emerging technologies such as artificial intelligence, marketing automation, and data analytics are transforming the B2B marketing landscape. Marketers who upgrade their skills can leverage these tools to gain a competitive edge, streamline processes, and drive better results.

3. Maximize ROI:

Upgrading skills in areas like data analytics, content marketing, and digital advertising enables marketers to make data-driven decisions, optimize campaigns, and maximize return on investment. By staying updated with the latest strategies and tactics, marketers can ensure their efforts yield better results.

4. Understand the Buyer’s Journey:

B2B buyers have become more discerning, and their journey from awareness to purchase has become more complex. Upgrading skills in areas such as customer experience, account-based marketing, and content strategy helps marketers gain a deeper understanding of the buyer’s journey and deliver personalized, targeted experiences.

Marketing Technology News: MarTech Interview with Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp

Top In-Demand Skills Across B2B Marketing

As the landscape continues to evolve, it is crucial for professionals to stay updated and possess the following skills to thrive in the competitive B2B marketing industry:

1. Data Analytics:

The ability to analyse data and draw actionable insights is crucial in today’s B2B marketing landscape. Marketers who can interpret data effectively and make data-driven decisions have a competitive advantage.

2. Digital Advertising:

With the increasing prominence of online channels, proficiency in digital advertising platforms like Google Ads, LinkedIn Ads, and Facebook Ads is essential. B2B marketers should be adept at optimizing campaigns, targeting relevant audiences, and measuring ROI.

3. Content Marketing:

Creating valuable and engaging content remains a top priority in B2B marketing. Skills in content strategy, creation, and distribution across various channels are highly sought after. Marketers should have a deep understanding of SEO, storytelling, and multimedia content production.

4. Marketing Automation:

Automation platforms like HubSpot, Marketo, and Pardot have become integral to B2B marketing. Proficiency in leveraging these tools to automate marketing processes, lead nurturing, and customer segmentation is vital.

5. Social Media Management:

B2B marketers need to have a strong presence on social media platforms to connect with their target audience. Proficiency in social media management tools, community engagement, and social advertising is essential for effective brand building and lead generation.

6. Account-Based Marketing (ABM):

ABM has gained significant traction in B2B marketing strategies. Marketers skilled in identifying key accounts, personalizing campaigns, and coordinating with sales teams to drive targeted engagement are highly sought after.

7. Customer Experience (CX):

Delivering exceptional customer experiences has become a critical differentiator for B2B brands. Skills in customer journey mapping, customer feedback analysis, and implementing personalized touchpoints across the buyer’s journey are in high demand.

8. Video Marketing:

Video content has become increasingly popular, making video marketing a valuable skill for B2B marketers. Proficiency in video creation, editing, and optimization for various platforms can help capture attention and drive engagement.

9. SEO and SEM:

Search engine optimization (SEO) and search engine marketing (SEM) skills are crucial for increasing online visibility and driving organic and paid traffic. B2B marketers should be knowledgeable about keyword research, on-page optimization, and paid search advertising.

10. Data Privacy and Compliance:

With increased concerns about data privacy and regulations like GDPR and CCPA, B2B marketers must be well-versed in data protection best practices. Knowledge of compliance requirements and strategies for secure data handling is becoming increasingly important.

Conclusion

Amidst this rapid transformation, it is crucial for B2B marketers to recognize the need to update their skills accordingly. Staying abreast of emerging trends, mastering new tools and technologies, and developing a deep understanding of data analytics and customer insights are essential for success in the ever-evolving B2B marketing landscape. By embracing continuous learning and adapting to the changing dynamics, marketers can leverage the power of the digital age to drive growth and stay ahead of the competition.

Marketing Technology News: Martech and B2B Marketing Job Forecasts