Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive attendee experiences

impact.com, the global infrastructure for partnership-driven commerce, today announced the return of its flagship global event, Partnerships Experience (iPX), taking place June 9-11, 2026, in Austin, Texas. iPX 2026 will bring together more than 1,000 leaders across brands, creators, publishers, agencies, and technology partners to explore how AI, data, and partnerships are reshaping the future of marketing and commerce.

Across three days of keynotes, workshops, and immersive experiences, attendees will gain actionable insights into the evolving partnership economy, including impact.com’s 2026 product vision, the accelerating role of AI in performance marketing, and new ways brands are building authentic, scalable growth through partnerships.

“iPX has always been where the partnership economy comes to life, and this year we’re taking that vision even further,” said Cristy Garcia, CMO of impact.com. “From the rise of AI-powered marketing to the next wave of product innovation at impact.com, we’re giving brands and creators the clarity, tools, and connections they need to build what comes next.”

This year’s agenda emphasizes artificial intelligence as a core driver of partnership innovation. A featured fireside chat with impact.com CEO David A. Yovanno and AI leader Allie K. Miller will explore the real-world effect of AI on businesses, creators, and daily workflow. They’ll discuss what it actually means to be an “AI-first” company; how AI agents are rewriting the rules of marketing and product discovery; and the essential skills that will matter in the next phase of business growth. In addition, EMARKETER will lead a data-driven session examining how AI is reshaping consumer behavior, and what those shifts mean for marketers navigating the next wave of digital engagement.

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impact.com executives and product leaders will also spotlight how AI is embedded across the platform, and how brands can use it to automate discovery, optimize partner performance, and drive stronger business outcomes across the partnership lifecycle.

Yovanno will also deliver a keynote focused on how AI, Retail Media, and the new wave of creators are rewriting the rules of brand discovery. Chief Product Officer Max Ciccotosto will take the stage to unveil the company’s 2026 Product Roadmap, offering attendees a first look at upcoming innovations across AI, Retail Media, creator marketing, and more, designed to simplify, automate, and optimize every stage of the partnership lifecycle. From discovery and recruitment to contracting, tracking, and payment, the roadmap will showcase how impact.com is building the infrastructure for the next era of performance-driven partnerships.

To close out the event, attendees will experience iPX Fest, a high-energy celebration featuring live music from DJ Eric Rhodes. The festival-style evening will bring the partnership community together for networking, entertainment, and celebration.

Throughout the event, attendees will also engage with leaders across the partnership ecosystem through breakout sessions on creator, traditional affiliate, and commerce content partnerships; deep dives into AI-driven growth strategies; hands-on workshops with impact.com product experts; and networking experiences designed to accelerate collaboration and growth.

The Austin edition of iPX 2026 is the first of four global iPX events impact.com is hosting this year. iPX London is set for June 30, iPX China on Sept. 3, and iPX Sydney on Sept. 10.

Registration for iPX 2026 in Austin is now open at impact.com/partnerships-experience/ and will close once it reaches maximum capacity.

impact.com is the world’s leading global infrastructure for partnership-driven commerce, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products— Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. today, over 5,000 global brands—including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics—rely on impact.com to power more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).

Early customers are already seeing a 1.5x increase in AI Search citations and a nearly 50% lift in share of voice with Quill

Remix turns live event content into branded reports, social campaigns, white papers, decks, and visual assets, ready in minutes, while the event is still happening.

Snapsight, the AI content platform for live events, announced the launch of Remix, a visual AI content studio that turns event sessions into branded, ready-to-publish assets.

As events become always-on content engines, organizers are under increasing pressure to deliver real-time value, insights, and summaries beyond the stage. Traditional post-event content workflows are often too slow to capture audience attention. This shift is driving demand for content that can be created, distributed, and consumed while events are still in progress.

Unveiled at the MOAT Conference on May 12, Remix helps event organizers transform the ideas, insights, and conversations happening on stage into finished content: social campaigns, executive reports, sponsor recaps, white papers, presentation decks, visual summaries, and other shareable assets.

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Unlike generic AI writing tools that generate text from prompts, Remix creates complete visual assets from real event content. It combines Snapsight’s event intelligence layer with multimodal generative AI, brand systems, and layout generation to produce content that is written, designed, formatted, and ready to share.

Snapsight has powered more than 900 events in 75+ languages and has been recognized with industry honors including the Skift Meetings Award and the Events Industry Council’s Adaptation and Innovation Award. The platform is used by leading associations, enterprises, and event organizations including ICCA, AICPA, IMEX, and ASAE.

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Remix is the next chapter.

Most event teams spend weeks producing post-event content after audience attention has already moved on. The content that does get published is often generic, off-brand, or stitched together from raw transcripts, recordings, slide decks, and disconnected AI tools.

Remix changes that. It turns captured event knowledge into visual content that can travel across channels: LinkedIn posts, Instagram carousels, editorial graphics, executive one-pagers, sponsor reports, stakeholder decks, session recaps, campaign assets, and long-form thought leadership.

Remix is built to change how event teams create content from the moments happening live on stage.

“We pioneered real-time event AI to capture what’s said as it’s said,” said Vamshi Velmajala, CEO and Co-Founder of Snapsight. “Remix is what happens next. It turns captured event content into work that travels, across social, sales, sponsors, members, and stakeholders long after the session ends.”

Analysis of 9.5 million AI citations shows real-world expertise is driving visibility in AI search

Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater’s GenAI Lens reveals the content that AI platforms prioritize, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.

How AI is changing the way information is found

AI tools like ChatGPT, Claude and Microsoft Copilot are fundamentally changing how people search for and consume information. When people turn to AI assistants for recommendations, research, or decision-making, the brands and products highlighted – or omitted – directly influence awareness, reputation, and buying behavior. In fact, research from 6sense shows that 94% of B2B buyers use LLMs during their buying process.

As AI becomes a primary source of information, optimizing for visibility inside AI-generated answers is no longer optional. For B2B brands who want to stay top of mind for buyers, Meltwater’s research underscores why LinkedIn is critical to a brand being discoverable in AI search.

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What content AI models prioritize and cite

This research breaks down the specific signals and content types on LinkedIn that influence what AI models choose to cite. Several key patterns emerged, including:

• Individual voices drive the majority of visibility. Approximately 75% of LinkedIn citations came from individual member profiles and 25% come from Company Pages. While individual member content tends to get cited more often, balancing individual and corporate content remains important.
• Structured content performs best. The most frequently cited LinkedIn content, including articles and posts, consistently feature clear formatting (bullet points, numbered lists), strong headings, named entities, and quantitative data.
• AI rewards relevance over reach. More than half of citations (51%) came from members with less than 10k followers, showing that AI models prioritize clarity, expertise, and usefulness over popularity alone.
• LinkedIn dominates Tech, Professional Services, FinTech and Marketing. The platform performs especially well where questions are professional, technical, or decision-driven, ranking LinkedIn in the top 5 in citations for B2B searches across key industries, including Technology & SaaS, Consulting & Professional Services, Financial Services & FinTech, Marketing & Advertising, and HR & Talent.
• Third-party and user-generated content have an edge. Platforms like LinkedIn, Reddit, and YouTube account for 47.5% of AI citations, compared to 15% from peer review sites and 18.7% from company websites.

“For the last twenty years, the job of a brand was to be discoverable. In an AI-first world, the job is to be the answer. LLMs are now the first stop for decisions that used to take hours of research – and if your brand isn’t being cited, you’re not in the consideration set,” said Chris Hackney, Chief Product Officer at Meltwater. “What this data makes clear is that AI models aren’t looking for the loudest voice in the room – they’re looking for the most credible voice. Organizations that are discoverable in reputable earned media, credible with structured, factual content, and consistent with the channels they engage on, are the ones that will show up when decisions are being made.”

“Product and brand discovery doesn’t happen in stages anymore – it starts with a question and ends with an AI assistant’s answer,” said Davang Shah, Vice President of Marketing at LinkedIn. “If your brand isn’t showing up in LLMs, you’re not just missing awareness, you’re missing the moment of decision. That’s why being discoverable, credible and consistently cited isn’t a nice-to-have, it’s what defines your buyability and determines whether your products or solutions get considered and ultimately get bought.”

Workshop, the internal communications platform used by companies like S&P Global, Aston Martin, Monster Energy, and Meijer, announced the launch of AI-generated emails and a redesigned collaborative editor together representing the most significant update in the company’s history.

The AI-generated emails feature is powered by Cici, Workshop’s AI agent built specifically for internal communications. A communicator can type something like “open enrollment reminder for full-time employees” or “monthly safety update for our warehouse team” and receive a fully designed email — layout, copy, images, and formatting — in seconds.

From there, teams can edit together in real time in Workshop’s modern editor, refine copy with AI, set brand defaults so every email starts on-brand automatically, and send to the right audience with analytics that show exactly who read it.

“Most IC teams are running on instinct, three cups of coffee, and not enough time,” said Jamie Bell, Chief Marketing Officer. “We wanted to change what’s possible with that time. Now, comms teams can spend their time on the work that matters most, like understanding their organization, knowing what matters to employees, deciding what to say and when.”

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Why it matters

Internal communications professionals are among the most resource-constrained teams in any organization. According to Workshop’s 2026 Internal Comms Trends Report, 68% of communicators named automating repetitive tasks as their top priority this year, and nearly half are already using AI tools daily for content creation.

But most AI features available today stop at writing assistance — suggesting a headline, rephrasing a sentence, or generating a first draft that still requires significant work to design, format, and make send-ready. That’s helpful, but it doesn’t fundamentally change the workflow.

Workshop’s approach is different: describe what you need, and the AI generates the entire email. The communicator’s starting point shifts from a blank page to a finished draft — which means their role shifts from production to strategy.

What’s new

AI-generated emails. Tell Cici what you need in a sentence — it builds the full email, including layout, copy, images, and tone. You can then adjust the tone, translate into other languages, drag and drop elements, or regenerate with a completely different approach, all from within the editor.

A redesigned editor with real-time collaboration. Multiple people can now work on the same email at the same time, with AI writing assistance built in, default brand styles, full version history, custom and web fonts, and everyday improvements that make the editing experience significantly faster.

Cici, available free at useworkshop.com/cici. Workshop’s AI agent is trained on internal comms best practices and research from thousands of IC professionals. Cici helps communicators plan campaigns, write and refine copy, brainstorm subject lines, and dig into engagement data — and it’s available as a free “lite” version for any communicator, regardless of whether they use Workshop.

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How Workshop’s AI differs

The internal communications market has seen a wave of AI announcements over the past year, with several platforms adding writing assistance, chatbots, and AI-powered search. Workshop’s approach centers on a different premise: AI should generate complete outputs, not just assist with inputs.

Most AI features in the category are assistive — they help rephrase a sentence, suggest a subject line, or generate a rough first draft that still requires significant manual work. Workshop’s AI is agentic: it executes the full task end to end. A communicator describes what they need, and Cici builds the complete email — layout, copy, images, tone — without requiring the communicator to design, format, or assemble anything. This means that Workshop doesn’t just save time; it fundamentally changes what a comms team is able to do with it.

That AI is also purpose-built for internal comms. Cici understands IC-specific context — tone, audience segmentation, compliance sensitivities, channel strategy, and what “good” looks like for employee communications — because it was trained on internal comms workflows, not adapted from a general-purpose model.

And Workshop’s broader platform philosophy reinforces the AI investment: most teams are live within 2–4 weeks (compared to 6–12 months for enterprise employee experience suites), with no onboarding fees, unlimited users, and an average time to ROI of 5 months — versus 18–25 months on competing platforms, according to G2 Scale data.

May 2026 release expands Aprimo’s agentic AI, DAM, and unified platform capabilities to help enterprise teams automate content workflows, improve asset discovery, streamline reviews, and connect content investments to work execution.

The new AI Assistant combines contextual search, image generation, refinements, and editing in one conversational experience.

DepositPhotos has introduced the AI Assistant, a new conversational experience designed to help users find, create, and refine content more efficiently. Built to go beyond the keyword-based search, the tool helps creatives, marketers, businesses, and content teams reach the right result with less friction through natural-language interaction.

Users increasingly expect creative tools to understand context and intent, helping them move from idea to ready-to-use content more naturally.”

— Vladlena Chuvashova, Marketing Director at DepositPhotos & VistaCreate

The AI Assistant combines contextual search, real-time refinements, AI image generation, and built-in editing tools to support a more flexible and guided creative workflow. The tool also connects directly to the DepositPhotos library of licensed images, videos, and audio files, helping users search and create content ready for commercial use.

“We noticed that many users struggled to translate nuanced creative ideas into effective keyword searches,” said Vladlena Chuvashova, Marketing Director at DepositPhotos & VistaCreate. “As creative workflows become more dynamic and conversational, people increasingly expect tools to better understand context, intent, and direction—not just keywords. The AI Assistant was designed to support this shift by helping users explore ideas more naturally, refine results step by step, and move from concept to ready-to-use content with more flexibility.”

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The AI Assistant is particularly useful for creative tasks that involve multiple iterations, nuanced visual directions, or content adaptation across formats and channels. From campaign ideation and social media content to highly specific visual concepts, the experience helps users explore and refine ideas more naturally through conversation.

With the AI Assistant, they can:
1. Search for licensed, royalty-free images, videos, and audio using contextual descriptions
2. Explore ideas and creative directions conversationally
3. Refine results through follow-up requests in one chat
4. Generate unique visuals using integrated AI image generation models (Bria & Nano Banana)
5. Edit images directly inside the workflow with tools such as Background Remover, Image Upscaler, AI Image Editor, and others

The AI Assistant also supports reference-based exploration, allowing users to upload images and guide the search or creative direction visually.
For example, users can search for “a candid photo of modern office teamwork with natural lighting,” refine it with follow-up requests like “make it more diverse” or “use a more editorial style,” and then resize or edit the selected image for a campaign—all within the same conversation and without restarting the process.

The new tool is especially useful for projects involving abstract ideas, nuanced moods, campaign ideation, or multiple creative steps that go beyond straightforward keyword queries.

Acquisition advances CTI’s strategy to enhance its platform across the data lifecycle