Events Promotion Archives — MarTech Series https://martechseries.com/category/mts-insights/events-promotion/ Marketing Technology Insights Thu, 07 May 2026 13:57:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 https://martechseries.com/wp-content/uploads/2024/09/cropped-martech_series_logo-1-4-32x32.png Events Promotion Archives — MarTech Series https://martechseries.com/category/mts-insights/events-promotion/ 32 32 Captello Launches Intelligent Scanner: Revolutionizing Event Data Capture with a Single Button https://martechseries.com/mts-insights/events-promotion/captello-launches-intelligent-scanner-revolutionizing-event-data-capture-with-a-single-button/ Thu, 07 May 2026 13:51:23 +0000 https://martechseries.com/?p=399803 captello.com

The world’s simplest and most powerful event scanner, now with AI-powered enrichment and conversation intelligence capabilities.

Captello, a leader in event technology solutions, is proud to introduce its latest breakthrough: the Intelligent Scanner, designed to revolutionize how organizations capture and enrich event data. This groundbreaking scanning solution is designed to streamline event data capture by offering unparalleled flexibility and intelligence. The Intelligent Scanner allows users to capture everything from event badges and business cards to QR codes, LinkedIn profiles, paper documents, and even live conversations, all with the simplicity of a single button.

Ryan Schefke, CEO of Captello, expressed his excitement about the new release: “We are thrilled to introduce the Intelligent Scanner, a game-changer for organizations of all types. This solution allows our users to gather valuable insights effortlessly and in real-time, all while maintaining privacy and accuracy. The Intelligent Scanner transforms how organizations capture leads, ensuring that no valuable data is ever missed.”

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A New Era in Lead Capture: One Button, Limitless Possibilities

The Intelligent Scanner’s true power lies in its versatility. It’s the first solution that combines cutting-edge AI-powered data enrichment with the simplicity of a single button, enabling users to capture virtually any type of data from event badges to handwritten notes instantly and effortlessly.

This feature ensures that no data is ever missed, whether it’s a note scribbled on a napkin during a networking moment, a printed resume handed to you at a conference, or a badge from an event that doesn’t offer an API integration. Once scanned, the information flows through Captello’s powerful multi-layered AI engine, which instantly enriches the data by pulling details such as email addresses, phone numbers, and company information from over 25 data sources. This ensures that all lead data is comprehensive, actionable, and ready for follow-up.

For Captello’s Chief Technology Officer, Nassir Jamal, the focus on innovation and user experience was paramount. “Our team has worked tirelessly to develop a solution that not only delivers on speed and functionality but also integrates cutting-edge AI to enrich the data we capture,” Jamal said. “The new scanner brings convenience and power to our users by automatically enriching scanned information. This is an essential step toward the future of event data management.”

The technology also boasts conversation intelligence capabilities, allowing users to record and transcribe live consent-based conversations at events. This unique feature provides a full transcript, action items, suggested next steps, and even identifies who said what during the conversation. This enriched content flows directly into the user’s CRM or marketing automation system, ensuring that no important details are lost in the hustle of a busy event.

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Seamless Integrations for Streamlined Workflows

Captello’s Intelligent Scanner integrates seamlessly with over 6,000 CRM and marketing automation platforms, as well as over 300 registration providers. This ensures that all captured data flows directly into your preferred systems, automating follow-up and enriching data without the need for manual entry. Whether you’re using Salesforce, HubSpot, Marketo, or any other leading CRM or marketing automation tool, Captello’s platform offers seamless connectivity, making it easier than ever to keep your leads organized and your follow-up processes running smoothly.

Capturing More Than Just Data: A Complete Event Intelligence Solution

Captello’s Intelligent Scanner is part of a broader suite of AI-powered event solutions, including engagement, digital networking, meeting management, enterprise-grade reporting, powerful automation, and workflow capabilities designed to optimize lead capture, accelerate follow-up, and prove event ROI.

“We’ve developed a platform that not only helps businesses capture leads but also provides the tools they need to convert those leads into real business opportunities,” said Aaron Karpaty, Senior Director of Strategic Growth. “With the Intelligent Scanner, we’re empowering organizations to make every interaction smarter, faster, and more valuable.”

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Mobly Launches First AI-Native Platform That Turns Field & Event Marketing into a Real-Time Revenue Engine https://martechseries.com/mts-insights/events-promotion/mobly-launches-first-ai-native-platform-that-turns-field-event-marketing-into-a-real-time-revenue-engine/ Wed, 22 Apr 2026 14:08:47 +0000 https://martechseries.com/?p=399033 New platform gives B2B teams the system to run in-person like digital, with full visibility from event selection through pipeline impact

Mobly announced the launch of the first AI-native platform built to run the complete lifecycle of field and event marketing. The platform enables B2B revenue teams to find the right events, plan and execute high-performing activations, and convert in-person engagement into pipeline with speed and precision. Now field and event marketers have one connected system to drive measurable outcomes.

For B2B revenue teams, in-person is still the last blind spot. Digital delivers real-time data and clear attribution, while events rely on manual processes, delayed follow-up, and incomplete reporting. The impact is measurable. The average company takes 11 days to send a first follow-up after an event. Reporting is fragmented. Budget decisions repeat without clear performance insight.

Mobly replaces this fragmented, manual process with a single system of record for in-person revenue, bringing real-time visibility, structured data, and automated execution to every in-person customer and prospect interaction.

“We believe human connection is the most powerful signal in business and we’re building the system to capture and scale it,” said Zach Barney, co-founder and CEO of Mobly. “In-person has always been where the highest-value conversations happen, but it has never had the systems to support it and drive measurable pipeline. Now Mobly brings the same level of visibility and accountability to in-person that teams expect from digital.”

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Mobly’s New End-to-End In-Person Revenue Engine

The platform includes five integrated products that map to how field and event teams actually operate:

  • Scout helps teams evaluate which events are worth attending before they commit budget. It provides visibility into who is likely to be there, including industries, target personas, and overall fit with your ideal customer profile. Scout also surfaces practical planning inputs like estimated booth costs and attendee pass pricing, helping teams make more informed, data-aware decisions about where to invest.

  • Host runs and manages every activation in one place, from booths to private dinners. It handles registration, check-in, and attendance tracking, and connects directly to CRM, ensuring full attribution across every touchpoint.

  • Universal Lead Capture enriches, and routes of every in-person interaction in real time. It merges duplicate scans into a single profile, giving sales and marketing a complete view of buyer intent across an event.

  • Pulse automates personalized follow-up generated from real interaction data and sends it within hours, not days. It routes each lead to the right owner and builds accountability directly into the workflow.

  • Insights brings structure and accountability to post-event follow-up. It measures performance against the goals set for each event, giving teams a clear view into lead quality, rep performance, and speed to lead. By showing how quickly teams engage prospects and how consistently follow-up happens, Insights helps revenue teams identify what’s working and where execution needs to improve for the next event.

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Mobly establishes a new operating model for field and event marketing. Every interaction is captured, every action is automated, and every outcome is measured. Teams that adopt early will move faster, follow up sooner, and make better investment decisions with clear visibility into pipeline impact.

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Swoogo Launches Native MCP Server, Becoming the First and Only Event Platform to Connect Live Event Data to AI Tools https://martechseries.com/mts-insights/events-promotion/swoogo-launches-native-mcp-server-becoming-the-first-and-only-event-platform-to-connect-live-event-data-to-ai-tools/ Mon, 06 Apr 2026 14:41:49 +0000 https://martechseries.com/?p=398021 Event teams can now query registrations, analyze attendance, and vibe code custom event sites using Swoogo together with Claude, ChatGPT, Gemini, Lovable and others

Swoogo, the event management platform for B2B event teams, announced the launch of its native Model Context Protocol (MCP) server. Swoogo is the first and only event management platform to offer a native, ready-to-use MCP server, giving event teams direct access to their live event data inside AI tools like Claude, ChatGPT, Gemini, Lovable, Replit, and Cursor.

Setup takes five minutes. No code or engineering resources required.

MCP is an open standard that lets AI tools connect securely to external systems. With Swoogo’s MCP server, the AI tools event teams use every day can now read, query, and act on real event data.

“Most event platforms are building AI inside their own walls and stopping there,” said Chris Sykes, CEO of Swoogo. “We’re building AI into Swoogo too, but we’re also doing something different: connecting event data to the AI tools our customers already use. Planners shouldn’t have to choose between our AI and theirs.”

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Three use cases, one connection

Swoogo’s MCP server unlocks three capabilities for event teams:

Conversational data access. Event teams can ask plain-language questions about registrations, session capacity, attendee profiles, and more, and get answers in seconds without opening a dashboard or exporting a spreadsheet. Which companies have the most registrants? Which sessions are approaching capacity? Who still needs follow-up? Swoogo delivers answers.

AI-powered event builds. With tools like Lovable, Replit, or Cursor, event teams can vibe code a fully branded event site or registration experience through conversation. Teams describe what they want, the tool builds it, and registration data flows directly back into Swoogo as the system of record. No design team or engineering resources required.

Cross-event intelligence. Most event data lives in silos, one event at a time, one report at a time. Swoogo’s MCP server connects the dots across an entire event portfolio and pulls in outside data sources to add context event data alone can’t provide. For example, by pairing two completely different data sources, like Swoogo and a CRM, teams can identify which attendees converted to customers, compare which events and regions drove the most revenue, and pinpoint which content or experiences closed the most deals. The server enables insights across an organization’s full event history that no single dashboard could surface, powering recommendations teams can actually act on.

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Why it matters

Most event platforms are building AI as closed, internal features that live inside their own products. Swoogo took a different approach: rather than locking AI capabilities behind a proprietary interface, Swoogo built an open connection point that lets event teams bring their own tools.

Because MCP is an open standard, Swoogo’s MCP server works with any AI tool that supports the protocol. As adoption grows, Swoogo’s compatibility expands automatically.

Swoogo’s MCP functionality also compounds with other connected data sources. Paired with Salesforce, event teams can identify which attendees turned into pipeline. Layered with company data, they can segment registrants by industry. The insights stack.

“We didn’t want to build another chatbot,” said Mike Olivieri, CTO of Swoogo. “We wanted to build a connection point. The best AI tool for any given team is the one they’re already using. Our job is to make sure their Swoogo data is there when they need it.”

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Dataminr and Crisis24 Announce Strategic Partnership to Pioneer the Future of AI-Powered Global Risk Management https://martechseries.com/mts-insights/events-promotion/dataminr-and-crisis24-announce-strategic-partnership-to-pioneer-the-future-of-ai-powered-global-risk-management/ Wed, 18 Mar 2026 14:15:11 +0000 https://martechseries.com/?p=397107 The partnership will create the industry’s most advanced Critical Event Management (CEM) platform with unmatched AI and agentic capabilities

Dataminr, the leader in AI-powered real-time event, threat and risk intelligence, and Crisis24, the global, AI-enhanced leader in integrated risk management, intelligence-led security and medical operations, personal protection, medical concierge and crisis consulting, announced a multi-year strategic partnership. This agreement will bring Dataminr’s industry-leading real‑time intelligence and agentic AI capabilities to Crisis24’s leading proprietary risk management platform that is trusted by Fortune 500 companies and other global organizations to manage risk and critical events.

Dataminr’s AI platform identifies, in real-time, the most critical and relevant events, threats and risks from within more than one million public data sources, across text, image, video, audio, and sensor data. Combining this platform with Crisis24’s industry leading critical event management platform will deliver significantly faster signal to action with deeper contextual intelligence for organizations managing complex and ever evolving risks. This comes at a time when the industry is entering a new age where AI-powered intelligence and agentic workflows will fundamentally reshape how organizations protect their people, facilities, and operations.

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“In today’s risk environment, speed and relevance are power,” said Gregoire Pinton, Managing Director and Global Head of Integrated Risk Management, Crisis24. “By uniting Dataminr’s comprehensive early‑signal detection and deep context with Crisis24’s innovative technology, ‘human and machine’ multi-layered intelligence, risk management workflows, mass notification, and global response capabilities, we are redefining how organizations anticipate and act on risk. This integrated solution empowers leaders to know sooner, decide faster, and respond with confidence.”

“By embedding our industry-leading AI-powered real-time event, threat, and risk intelligence into Crisis24’s industry-leading critical event management platforms, we’re empowering leaders to act with unprecedented speed and confidence to reduce risk and better protect people, assets, and operations,” said Matt Harrell, Chief Partner Officer at Dataminr.

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Using Agentic and Predictive AI to Set a New Standard in Critical Event Management

Together, Dataminr and Crisis24 will provide clients with an unprecedented level of precision and situational awareness when managing critical events, from within a ‘single pane of glass’ solution that combines visualization tools, automation, analytics, assistance, and response.

The partnership dramatically reduces the time it takes for organizations to detect and respond to events worldwide. This integrated environment will be the first to feature Dataminr’s advanced AI capabilities, including ReGenAI Live Briefs, autonomous Intel Agents that provide critical context about breaking events, and Predictive Intelligence. These innovations will be followed with client-tailored intelligence that fuses Dataminr’s signals with internal customer data to adapt the capabilities of Live Briefs, Intel Agents, and Predictive Intelligence to each organization’s unique operations, risk profile, and assets.

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Ticketbud Releases Multi-Event Scan for iOS, Streamlining Event Access https://martechseries.com/mts-insights/events-promotion/ticketbud-releases-multi-event-scan-for-ios-streamlining-event-access/ Tue, 10 Mar 2026 12:17:05 +0000 https://martechseries.com/?p=396531 “Event Vendor Entry,” “Special Access,” “General Admission:” each of these access points at an event adds complexity in planning where people enter, when they enter, and what ticket(s) or credentials they need. Ticketbud’s latest iOS update helps foolproof this process, reducing scanning lags at check-in while promoting customization and control behind the scenes.

When producing large events, event organizers often manage vendors, partner groups, and special experiences through separate webpages and tools for credentialing and access. For example, vendors may be directed to a dedicated webpage to purchase booths or space to avoid processing in a general ticketing page. Ticketbud’s new Multi-Event Scan feature creates a digital link between the tickets sold across these related but separate event pages, so scanning devices recognize ticket validity instantly, without scanners having to toggle between multiple events.

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For attendees, the experience stays simple: they present their QR code and get scanned. For gate staff, the process is faster and more reliable. And for event organizers, the layered event structure promotes visibility and increased authority over who has access and control.

“This ‘invisible complexity’ is the feature,” said Kayhan Ahmadi, CEO of Ticketbud. “One of the major pain points for organizers of large complex events is handling ticket check-in at the gate when using more than one event page. This feature solves the problem of having multiple scanners or toggling between different logins. So the onsite experience remains one scan, no troubleshooting.”

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Even seasoned gate staff can run into lags due to filtering and buffering speeds. But Multi-Event Scan eliminates search times altogether, while maintaining the integrity of the ticket source. This secure tracking supports cleaner reports, inventory control, and attendance, without slowing down onsite operations or risking security.

Multi-Event Scan also works alongside Ticketbud’s Collaborator-Level Scanning filters and tiered scanning permissions. Together, these features offer organizers ultimate control over which tickets can be scanned across entries, prevent scanning mishaps, and streamline check-in.

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Momentus Technologies Announces AI-Powered Platform Enhancements for Venue and Event Operations https://martechseries.com/mts-insights/events-promotion/momentus-technologies-announces-ai-powered-platform-enhancements-for-venue-and-event-operations/ Tue, 03 Feb 2026 13:19:41 +0000 https://martechseries.com/?p=394846 New capabilities bring intelligence directly into core venue and event workflows

Momentus Technologies, the leading provider of venue and event management software, announced new AI-powered product advancements designed to help venue and event teams reduce manual work, surface critical insights faster, and operate with greater speed and accuracy. This announcement represents the latest step in the company’s platform evolution and continued innovation in the event management industry.

As venues face growing pressure to deliver more events and tighten margins with leaner teams, Momentus is accelerating its investment in AI-driven automation and analytics following a strong year of double-digit growth and increased customer adoption in 2025.

The wave of product enhancements includes AI-based Ask Mo, Momentus Analytics, and Smart Imports.

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Ask Mo delivers AI-powered assistance that enables users to quickly get answers to operational and platform questions, access key performance and event data, and reduce reliance on internal experts and complex reporting.

Momentus Analytics provides built-in visibility into sales, revenue, pipeline, and space utilization, empowering teams to track trends, benchmark performance, and share insights without external tools or manual exports.

Smart Imports automates bulk data entry for event functions, helping teams set up events faster while improving accuracy through built-in validation and duplicate detection.

Customers with early access report measurable gains across the event lifecycle, including improved booking-to-execution workflows, stronger real-time operational visibility, and reduced administrative workload, enabling teams to focus on higher-value activities such as customer experience and revenue growth.

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“Event teams are being asked to do more than ever with fewer resources,” said Alex Alexandrov, CEO of Momentus. “Our product strategy is focused on giving customers practical, high-impact tools that eliminate busywork, surface the right insights at the right time, and help teams operate with greater confidence and control. This launch reflects our mission to transform how venues operate day to day.”

This launch marks the next phase of Momentus’ broader AI strategy, with additional innovations planned throughout the year as the company continues investing in its modern, customer-driven venue and event technology platform.

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RainFocus Introduces RainFocus Nexus, a Secure, Cloud-Agnostic System of Specialized AI Agents to Act As Teammates to Event Marketers https://martechseries.com/mts-insights/events-promotion/rainfocus-introduces-rainfocus-nexus-a-secure-cloud-agnostic-system-of-specialized-ai-agents-to-act-as-teammates-to-event-marketers/ Fri, 23 Jan 2026 12:23:06 +0000 https://martechseries.com/?p=394463

AI agents support decision-making, handle complex configurations and adaptations, and seek to be interoperable with organizations’ existing enterprise stacks

RainFocus™, provider of the next-generation event marketing platform, announced RainFocus Nexus, an intelligent collaboration system for event marketing workflows. Unveiled during the keynote address at RainFocus’ annual flagship event, INSIGHT, the framework introduces a proprietary orchestration and context layer to the RainFocus platform that empowers specialized AI agents to act as teammates to event marketers, planners, and sales reps.

RainFocus Nexus represents a paradigm shift from a modular feature set of tools with which users click buttons to configure rules to a modular augmented workforce with which users set goals and the platform configures itself. This process incorporates a Human-in-the-Loop (HITL) approach for continued governance and control.

The framework champions an open, interconnected future, rejecting the “walled garden” approach in favor of an ecosystem-first design. RainFocus Nexus allows for interoperability, built on open standards like the Model Context Protocol (MCP) and A2A (Agent-to-Agent) communication. It enables organizations to “bring their own infrastructure” via its cloud-agnostic approach and plug RainFocus Nexus agents into their existing enterprise stacks.

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RainFocus Nexus is defined by a three-tiered architecture that bridges strategy and execution, transforming event management from a passive system of record into an augmented, autonomous workforce.

  1. The Orchestration Layer: Specialized agents in this modular set are each designed for specific jobs to be done within the event lifecycle.
    • Agents available today for select clients:
      • Configuration Agent: Automates complex setup workflows such as registration and branding, reducing time-to-launch by up to 50%.
      • Concierge Agent: Serves as a personal guide for attendees, handling scheduling, wayfinding, and recommendations in real time.
    • Agents available in the near future:
      • Growth Agent: Accelerates pipeline by identifying high-value targets, personalizing outreach, and instantly delivering buying signals to sales and demand gen teams.
      • On-Site Agent: Provides event teams with a real-time pulse on critical event metrics and assistance with event operations through agentic decision-making support.
      • Integration Agent: Orchestrates data flow and connectivity across the wider martech and revops stacks, ensuring event marketing data is acted on immediately.
  2. The Context Layer: This underlying intelligence layer translates raw data into “operational intuition” by moving beyond simple datasets. It understands between the lines and supports decision-making with a real-time pulse on attendee sentiment and event program requirements.
  3. The System of Record: The data substrate that powers RainFocus Nexus is made possible through RainFocus Modules (Attendee, Content, Exhibitor, On-Site, Insight, Sales) and the Global Attendee Profile. It acts as the single source of truth for event marketing, feeding existing martech and revops stacks.

What RainFocus Executives Are Saying:

  • Marius Milcher, VP of Platform Strategy and AI: “We’re charting the evolution from a static ‘system of record’ to a dynamic ‘system of context.’ Central to this vision is the architecture of a dedicated Context Layer designed to understand and support the ‘messy middle’ involved in events marketing orchestration. By laying this foundation, we enable agents to become intuitive teammates for your planners, marketers, and sales reps — proactively anticipating the next best action to turn your event into a responsive growth engine.”
  • JR Sherman, CEO: “From the beginning, we’ve highlighted the importance of real-time unified data, especially given the vast amounts of first-party behavioral insights gleaned through a multitude of formats across the event marketing channel. RainFocus Nexus is built on top of the RainFocus platform, enabling customers to leverage our integrated and consolidated architecture as a single source of truth to power our AI agents as well as theirs. Together, we’re placing customer journey optimization well within reach.”
  • Ashleigh Cook, CMO: “We have the benefit of understanding the entire customer journey across multiple systems. Our agents are equipped with the right context for real-time situational awareness, enabling them to act proactively to automate complex workflows, offer scalable attendee personalization, signal sales and marketing teams to accelerate pipeline opportunities, and more. We’re shifting from ‘AI as a feature’ with isolated tools like chatbots to ‘AI as a workforce’ with integrated agents.”
  • Brian Gates, SVP of Industry Strategy: “The key differentiator is that RainFocus Nexus was designed for the agentic web, ensuring interoperability, governed autonomy, and vendor neutrality. Our users gain a near limitless superpower to architect experiences at unprecedented scale. Their ability to accelerate lifetime value, exponentially grow loyalty, and be hyper-focused on the quality of engagement will usher in a new era of experiential marketing.”

Additional RainFocus Announcements at INSIGHT:

  • Sales Module: The Sales Module connects sales, events, and marketing around the same audience, data, and outcomes to close any visibility and communication gaps between teams. It enables sales leaders to track sales activities relative to sales goals. Events move from being isolated moments to becoming true revenue engines.
  • RainFocus Webinars: Most organizations still manage webinars separately from their event strategy. RainFocus Webinars introduces two new, connected capabilities: webinars built into Base Module for recurring standalone programs, and embedded virtual and hybrid session technology for large, multi-track events. Both are run on the RainFocus platform; use the same data model, governance, and branding; and flow into the Global Attendee Profile.
  • Meetings: Designed for sales teams, event teams, and executives to create measurable moments that drive business outcomes without logistical chaos. Hosts can manage availability, rooms, locations, and approvals in one place. Sales can request, reschedule, and prepare without spreadsheets or side emails. Event teams can keep control while removing friction for everyone involved.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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Twilio And AEG Forge New Strategic Partnership Across Ticketing, Sports, And Live Entertainment To Personalize Fan Engagement https://martechseries.com/sales-marketing/messaging/twilio-and-aeg-forge-new-strategic-partnership-across-ticketing-sports-and-live-entertainment-to-personalize-fan-engagement/ Thu, 22 Jan 2026 07:57:11 +0000 https://martechseries.com/?p=394352 AEG to Expand Adoption of Twilio’s Products and Platform, Including Twilio Segment, Programmable Messaging, and Verify

Twilio Named a Founding Partner of Crypto.com Arena, the Official Away Helmet Partner of the LA Kings, and Media Partner of AXS    

Twilio, the customer engagement platform that drives real-time personalized experiences for today’s leading brands, and AEG, the world’s leading sports and live entertainment company, are growing their relationship with the launch of a new strategic, multi-year partnership. The deal will see Twilio’s customer engagement technology implemented by Crypto.com Arena, the LA Kings, and AXS – AEG’s global ticketing platform – to create more streamlined and elevated customer communication from ticket purchase, to in-venue experience, and beyond.

The agreement, brokered by AEG Global Partnerships, represents a significant expansion of Twilio’s presence in pro-sports and live entertainment, marking its first partnership with both a major venue, NHL team, and ticketing platform. As part of the partnership, Twilio will hold key designations across AEG’s flagship properties, including Founding Partner of Crypto.com Arena, a signature category-exclusive designation; official away helmet partner of the LA Kings; and a media partner across AXS, AEG’s global ticketing platform that connects millions of fans to live events worldwide.

“Live event experiences are emotional at their core, and Twilio’s platform helps amplify those moments by turning every interaction into an amazing experience,” said Chris Koehler, Chief Marketing Officer at Twilio. “By partnering with AEG, we’ll help the company enhance its fan engagement across Crypto.com Arena, the LA Kings, and AXS for fans’ ticketing needs.”

AEG will leverage Twilio’s customer engagement platform to create more meaningful, data-driven connections with its audiences. Products including Twilio Segment, the company’s Customer Data Platform (CDP), will provide deeper insights into fan preferences, before, during, and after live events, helping AEG curate more personalized fan communication and offers while also driving greater engagement.

“This new partnership with Twilio brings transformative technology to our properties,” said Nick Baker, President and COO of AEG Global Partnerships. “The Twilio platform will help us know our customers even better with detailed profiles that deliver the personalized communication and experiences today’s fans expect while giving our teams powerful tools to drive business and operate more efficiently.”

Twilio’s technology already plays a key role across AXS. Twilio Programmable Messaging and Twilio Verify power short message service (SMS) and multi-factor authentication (MFA) for AXS’ mobile app today, with opportunities to scale and grow with the partnership.

“Twilio’s technology has enhanced how we engage with customers across our ticketing platform,” said Justin Burleigh, Chief Product Officer of AXS. “Their services already allow us to deliver secure, seamless communication and ticket transfers. With our broadened partnership, we’re excited to further engage with our global fan base and provide even more personalized experiences.”

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As a Founding Partner of Crypto.com Arena, which hosts more than 200 events annually, Twilio will benefit from an interactive fan activation space at the venue, exclusive hospitality experiences and integration with Crypto.com Arena’s premium business division. Twilio’s Founding Partnership includes premium brand visibility across the arena including LED ribbon board takeovers, upper 360-degree scoreboard exposure, and prime positioning on freeway marquees seen by millions annually.

The collaboration will also help Crypto.com Arena’s  premium team strengthen client relationships, deliver more personalized service to Members, and elevate the overall premium experience.

“Crypto.com Arena continues to set the standard for innovation in live entertainment, and Twilio’s platform takes our capabilities to the next level,” said Katie Pandolfo, General Manager of Crypto.com Arena. “Their customer engagement platform will enhance how we engage with millions of annual guests while enabling our premium team to deliver even more exceptional service to our valued clients.”

Announced last month, Twilio is also the LA Kings’ official away helmet partner, with the company’s logo appearing prominently on players’ helmets during all regular season and playoff road games beginning with the current 2025–26 NHL season.

Beyond the ice, Twilio’s presence will extend into downtown Los Angeles at L.A. LIVE – the four-million-square-foot sports and entertainment district surrounding Crypto.com Arena. Under the agreement, its branding will appear throughout L.A. LIVE’s extensive LED signage network, reaching millions of visitors each year and further strengthening its visibility among sports and live entertainment fans.

today’s leading companies trust Twilio’s Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

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Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:

  • Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
  • Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
  • Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
  • Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships;
  • And Ticketing, through its AXS.com ticketing platform, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs, festivals, rodeos and family events.

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually.

The LA Kings have enjoyed a rich history of excitement, passion, and championship glory in Southern California while demonstrating the utmost commitment to their fans, partners, and community. Owned and operated by AEG, the Kings began play in 1967 and now play at world-famous Crypto.com Arena in Downtown Los Angeles. Since our inception we have strived to be the ultimate leader as it relates to employing many of the greatest players in National Hockey League history, and hosting and participating in incredible events highlighted by two Stanley Cup Championships.

AXS is a trusted leader in advanced ticketing and live event technology, providing access to some of the world’s most iconic venues, sports teams, festivals, and global tours. With customized ticketing solutions, innovative technology, and dedicated customer service, AXS partners with over 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces and its proprietary AXS Mobile ID technology deliver the easiest and most secure way for fans to buy, sell, and manage tickets.

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Dataminr Launches Developer Portal to Streamline Integration of AI-Powered Event, Threat, and Risk Intelligence https://martechseries.com/predictive-ai/ai-platforms-machine-learning/dataminr-launches-developer-portal-to-streamline-integration-of-ai-powered-event-threat-and-risk-intelligence/ Fri, 07 Nov 2025 06:45:02 +0000 https://martechseries.com/?p=389814 Empowering developers and partners with the resources to create innovative solutions using the world’s most advanced AI-powered real-time intelligence

Dataminr, the leader in AI-powered real-time event, threat & risk intelligence, announced the launch of the Dataminr Developer Portal and an enhanced Software Development Kit (SDK). This new developer-centric resource delivers a centralized knowledge hub, providing developers and product leaders with everything needed to quickly and confidently integrate Dataminr’s revolutionary AI real-time intelligence directly into customer- and partner-facing applications.

The Dataminr Developer Portal dramatically streamlines the entire integration journey. Users now have frictionless access to API documentation, tools, support resources, and code samples, significantly reducing the time and complexity to build and ship Dataminr-powered solutions and workflows. By providing a clear and comprehensive view of how to integrate with Dataminr’s API, the SDK helps developers rapidly build and test customer solutions. Partners can also use the SDK to access Dataminr’s latest AI-enriched content, such as Live Briefs, Intel Agents, and Cyber Anomaly Alerts, which are available through the enhanced API.

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“Dataminr is investing in the developer ecosystem to make it dramatically easier for technical teams to unlock the game-changing power of Dataminr’s AI-powered real-time intelligence,” said Mike DiOrio, Chief Product Officer at Dataminr. “The Developer Portal gives seamless access to our platform and latest AI features, so technical teams can innovate faster, integrate smarter, and deliver unparalleled value to their customers. This is about more than just developer tools—it’s about enabling our partners and customers to more quickly and effectively leverage Dataminr’s world-leading AI to solve the most pressing challenges of today and tomorrow.”

Dataminr’s enhanced SDK, available within the portal, includes practical tools for both new and experienced partners: SDKs for common languages, sample code, integration patterns, and detailed documentation. The API provides a real-time stream of intelligence and context in addition to events with rich metadata—including timestamp, geolocation, event type, severity, and entity cues—enabling developers to power dashboards, custom workflows, or entirely new products with real-time intelligence.

Using the enhanced SDK, developers and product leaders can:

  • Build, deploy, and support new application features with unprecedented speed thanks to detailed use cases, blueprints, and code samples.
  • Expand commercial product portfolios by embedding Dataminr’s capabilities to give end users actionable information faster than ever before.
  • Build and sell industry-specific, net-new solutions, powering new customer experiences with unique real-time intelligence and AI-enhanced features while enhancing their value proposition to win new customers and deepen existing relationships.

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For partners, the Dataminr Developer Portal reflects Dataminr’s unwavering commitment to a partner-first strategy. The portal provides the fastest, most streamlined path to value, supporting innovation from concept to go-live, regardless of chosen integration method. As Dataminr continues to expand investment in its connector and developer ecosystem, partners and customers gain a scalable, future-proof foundation for integrating leading intelligence into any digital environment.

“The Developer Portal made it easy for our team to navigate Dataminr’s API and get their new SIEM and SOAR integrations up and running quickly,” said Neha Shah, CTO at Crest Data. “The modern approach, clear documentation, and the SDK took the friction out of the process, allowing our engineers to efficiently build, test, and ship integrations that streamline how Dataminr’s intelligence connects into partner ecosystems.”

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Inaugural Ivalua TechX Event Unites Procurement and Technology Leaders https://martechseries.com/mts-insights/events-promotion/inaugural-ivalua-techx-event-unites-procurement-and-technology-leaders/ Mon, 06 Oct 2025 08:28:19 +0000 https://martechseries.com/?p=387658 Set in Paris, the event will feature a dynamic line-up of influential speakers from Ivalua’s large customer ecosystem.

Ivalua, a global leader in spend management, has announced the launch of Ivalua TechX, a new event that will bring together procurement and technology leaders on October 14 in Paris.

In today’s turbulent environment, procurement teams are increasingly critical in navigating uncertainty by leveraging technology to balance performance, agility, and sustainability. At Ivalua TechX, attendees will gain actionable insights into harnessing data to unlock strategic advantages, accelerating decision-making with generative AI, and building resilient, future-ready procurement functions.

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The event will feature a series of expert-led sessions. Topics will include responsible procurement and economic performance, third-party risk management, eProcurement and invoicing, and the strategic use of data to drive procurement excellence. Confirmed speakers include representatives from Vallourec, Covéa, Eiffage, Fnac Darty, and Hutchinson.

TechX will also showcase innovations from Ivalua’s technology partners, including Altares Dun & Bradstreet, Amazon Business, AmplifiPro, Aprovall, EcoVadis, IntegrityNext, Moody’s, Prewave, Provigis, Trustpair, and Unite, across key areas such as supplier risk management, ESG, compliance and fraud prevention, spend control, and more.

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“Ivalua TechX is designed to encourage collaboration and spark new ideas. It’s a chance for procurement and technology leaders to explore emerging solutions, identify opportunities to leverage their ecosystem, and connect with peers who are shaping the future of the industry,” said Sébastien Gavgani, Technology Alliances Director at Ivalua.

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