“For over a decade, AppTweak has been known for its trustworthy data and insights,” said Olivier Verdin, Co-CEO and Co-Founder of AppTweak. “With AI Agents, we’ve built intelligent assistants that help teams turn that data into decisions in minutes. Our goal is to give marketers the confidence to act quickly on insights they can trust.”

The launch introduces ASO Agent, Reviews Agent, and Reporting Agent, expanding AppTweak’s AI offering across ASO analysis, app store reviews, and performance reporting. It builds on the release of Ad Agent, introduced in November 2025.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

AppTweak AI Agents are built directly into the AppTweak platform and include:

ASO Agent

Analyzes keyword performance across markets, identifies competitive gaps, and recommends high-impact metadata optimizations aligned with real search demand.

Ad Agent

Acts as an AI strategist for Apple Ads accounts. It evaluates campaign performance, detects inefficiencies, highlights scaling opportunities, and recommends budget reallocations to improve return on ad spend (ROAS).

Reviews Agent

Transforms large volumes of app store reviews into structured insights by surfacing recurring complaints, feature requests, and sentiment trends that influence ratings and retention.

Reporting Agent

Converts dashboard data into stakeholder-ready insights, helping teams clearly communicate incremental impact and strategic results.

Together, AppTweak AI Agents help teams quickly understand performance changes, identify optimization opportunities, and prioritize actions for app store growth.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Grounded in robust data and enterprise-grade security

Unlike generic AI tools that lack access to live app store signals, AppTweak AI Agents are grounded in real app store intelligence and more than a decade of app store insights.

AppTweak AI Agents are built with enterprise-grade security and strict data privacy controls, including ISO 27001 certification, GDPR-compliant data handling, and guarantees that customer data is never used to train AI models.

LoyaltyPlay, Mistplay’s gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime value, and monetization within the publisher’s app. Connected Rewards complements this by enabling consumers to earn real-world brand offers and rewards through gameplay, extending participation from mobile games into real-world purchasing moments and brand loyalty systems. Together, the platforms provide a unified omnichannel toolkit that creates new opportunities for game publishers to reach incremental audiences. For brands, LoyaltyPlay drives deep digital engagement, while Connected Rewards links gameplay to measurable, real-world incentives that help drive repeat behavior, traffic, and spend.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

“Loyalty isn’t just about points or transactions – it’s about creating experiences that genuinely resonate with users wherever they interact,” said Tricia Han, CEO of Mistplay. “By bringing Connected Rewards into Mistplay’s B2B product suite, we’re bringing brands more options to engage users in meaningful and personal ways, in all the channels that brands touch their customers: in-app, in the real world, and everywhere in between. This acquisition opens new opportunities to reimagine how brands build loyalty and build authentic relationships with their audiences via mobile gaming.”

“Mobivity’s Connected Rewards has always focused on using digital engagement to drive real-world action” said Kim Carlson, CRO of Mobivity. “Integrating the Connected Rewards technology into Mistplay’s global game discovery and rewards platform allows us to drastically enhance the way brands interact with their customers. The combined solution opens the door to new ways to engage users earlier, more often, and across more moments and personal interactions – all while staying true to brand identity and customer flow.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Looking ahead, Mistplay sees opportunities to extend these solutions into additional industries, including fintech and e-commerce, where rewards and meaningful engagement are becoming central to driving customer value.

Couchbase, Inc., the developer data platform for critical applications in our AI world, announced significant advancements to the Couchbase Mobile platform, which makes it possible to run AI-powered applications on devices operating at the disconnected edge. The introduction of JavaScript support for Couchbase Lite allows the embedded database to run in any web browser, creating a universal client that can operate anywhere regardless of internet connectivity. This enables offline-first browser-based web apps and unified data synchronization across web, mobile, custom hardware and desktop applications. New advances in peer-to-peer (P2P) data synchronization include device auto-discovery that adapts to dynamic network topologies and network auto-switching capabilities that adjust as users enter or leave networks. This powers offline collaboration use cases at the edge. Other enhancements to core capabilities enable deployment resilience and seamless failover, allowing customers to deliver applications that are always fast and available, with or without the internet.

“Building AI-powered applications for the edge means being able to deliver fast, personalized and always-available experiences, even in completely disconnected environments. The latest enhancements to Couchbase Mobile help developers build and ship applications faster, and ensure architects provide continuous uptime no matter what,” said Matt McDonough, SVP of Product at Couchbase. “With more than a decade of bringing mobile database innovation to production applications worldwide, these advancements provide customers with the most comprehensive mobile and edge support in the industry. And while other database vendors are deprecating their mobile support due to the inherent complexity, Couchbase is accelerating its mobile and edge capabilities to include browser-based JavaScript applications.”

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Always-On Apps Drive Business Continuity

Users increasingly engage with AI applications on edge devices, often moving through areas with limited or no internet connectivity, which presents challenges for cloud-only based solutions. Forrester found that almost half of enterprise business and tech professionals view increasing the use of edge technologies as a top priority for IT teams over the next year, emphasizing that consistently delivering reliable mobile experiences at the edge is essential for business success. This requires AI-capable applications that are resilient enough to allow data synchronization between edge devices – even in internet dead-zones – while automatically adapting to changing network conditions.

Aptos, a global leader in unified commerce solutions for retailers, relies on Couchbase to power its modern, cloud-native point-of-sale (POS) technology used by popular retail brands worldwide. The company leverages Couchbase Capella to power Aptos ONE, its retail experience platform, providing them the freedom to transact beyond the cash wrap counter, a key differentiator of their offering.

“Reliable data synchronization from cloud to retail store devices is essential for our customers, who need applications that always work, regardless of internet availability,” said John Carney, VP, Head of Architecture at Aptos. “Couchbase Mobile’s peer-to-peer replication capabilities allow us to provide the always-on experience retailers demand with low TCO. Moving to Capella delivered over $1 million in annual savings while reducing our infrastructure footprint from 12 deployments with 100+ nodes to a single deployment with 31 nodes.”

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Unified Platform Eliminates Integration Complexity and Downtime Risk

Organizations building AI applications for mobile face a costly dilemma: cloud-only database platforms rely on the internet, creating revenue risk when connectivity fails, while mobile-only embedded databases lack a scalable backend consolidation server, requiring expensive custom integration with enterprise cloud databases. Both approaches force development teams to integrate multiple technologies to achieve end-to-end data synchronization — adding IT complexity, slowing time to market and driving up total cost of ownership.

Couchbase Mobile eliminates this complexity with a unified solution that seamlessly integrates data sync from cloud to edge to device to web. New capabilities include:

• Couchbase Lite for JavaScript: This major new capability allows developers to embed the Couchbase Lite database to browser-based web apps to eliminate internet dependencies. Local data processing makes web apps faster, ensures they’re always available, makes them more secure and less prone to data loss, and creates a unified app experience using Capella App Services and Sync Gateway to synchronize web apps with the Capella Database-as-a-Service and other Couchbase Lite mobile applications. Learn more here.
• Couchbase Lite Peer-to-Peer Sync advancements: This longstanding Couchbase Mobile feature now includes out-of-the-box device auto-discovery, mesh support that adjusts as users enter or leave the network, and upcoming features that enable network auto-switching capabilities for uninterrupted synchronization and Bluetooth support. The latest capabilities make it easier than ever for developers to implement P2P sync in iOS and Android applications, reducing P2P implementation code from dozens of lines to around five compared with previous versions. This powerful new set of extended P2P sync features puts Couchbase Mobile well ahead of any competing mobile data sync solutions, especially when combined with the broader capabilities offered by Couchase. Learn more here.
• XDCR and Couchbase Mobile Multi-Cluster Resilience: A key feature of Capella App Services and Sync Gateway 4.0 is cross data center replication (XDCR) support for mobile deployments, bringing multi-region resilience for zero-downtime disaster recovery, seamless failover with active standby and the ability for mobile users to seamlessly migrate between clusters. This helps provide the highest guarantees of uptime for apps and simplifies global deployments as they grow. Learn more here.
• Couchbase Edge Server: Launched earlier this year, Edge Server is a lightweight database server designed to power applications in internet dead zones on resource-constrained hardware. It is ideally suited for apps in isolated environments such as airplanes, restaurants, retail stores and warehouses.

DXC Technology, a leading Fortune 500 global technology services provider, announced the launch of DXC Assure Smart Apps, a new suite of AI-powered, workflow-driven applications designed to transform how insurers engage with customers, brokers, and advisors. Built for speed, precision, and flexibility, Assure Smart Apps combine intelligent automation with modular innovation to help insurers modernize operations and improve performance, all while leveraging existing systems.

As insurers look to adopt AI and accelerate growth while managing costs and complexity, DXC Assure Smart Apps help insurers implement AI-driven solutions efficiently. The suite fully integrates with insurers’ core systems through industry-leading cloud capabilities powered by Amazon Web Services (AWS), and APIs of the DXC Assure Platform. Enabling insurers to leverage AI and natural language processing while maintaining their core systems, Assure Smart Apps built with DXC’s Assure BPM delivers seamless workflow orchestration, enterprise scalability, and rapid deployment.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

“Assure Smart Apps meet insurers where they are, whether they’re maintaining heritage systems, extending capabilities, or transforming for the future,” said Ray August, President of Insurance Software and Business Process Services at DXC. “This launch represents a major leap forward in how insurers digitize and automate every step of their business processes. Our modular approach provides the flexibility to innovate at their own pace, without disrupting critical operations or existing investments.”

Assure Smart Apps are purpose-built with features to address today’s most common insurance challenges facing brokers, customers, and advisors:

• Self-service capabilities: Allows customers, brokers, and advisors to make their own updates on the platform and change information as needed.
• Customer support: Equips customers with personal insurance concierge accessible from their mobile device, using AI-driven insights to provide real-time support.
• AI insights: AI-enabled dashboards draw from previously arranged contracts to generate intelligent insights and speed up the decision-making process.
• Leverage existing systems: Assure Smart Apps can be built and deployed quickly, working with existing DXC solutions to minimize disruption.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

DXC’s partnership with ServiceNow enhances the Assure BPM platform’s workflow technology and agentic AI capabilities, ensuring robust performance, scalability, and an approximate 80% reduction in process design time. Smart Apps can be implemented individually or bundled into Smart Solutions—market-ready offerings tailored to specific business needs.

With over 40 years of industry expertise, DXC is a trusted partner of choice for 21 of the top 25 insurers. As a leading provider of core insurance systems, DXC continues to innovate—helping insurers accelerate revenue while reducing complexity and costs across more than 1 billion policies processed on DXC software.

GoMarketMe outperforms paid ads with 5x lower CPI—now adding affiliate-aware paywalls and one-click payouts to scale affiliate programs in mobile apps.

GoMarketMe, the leading affiliate marketing platform for iOS and Android apps, announced two new features to scale affiliate programs in mobile apps: Affiliate-Aware Paywalls and Automated Payouts.

We’re building the infrastructure that allows mobile apps to run affiliate programs at scale.”

— Toni Peinoit, Founder of GoMarketMe

With Affiliate-Aware Paywalls, available to all customers on SDKs v2+, GoMarketMe provides app developers with referral context, allowing them to detect in-app which affiliate referred a user and what revenue share applies. Developers can then adapt their paywalls and in-app flows accordingly, such as:
– Applying App Store and Play Store offer codes: end users can receive extended free trials, discounted periods, or bonus subscription time, giving them a clear incentive to install through an affiliate’s link.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

– Adjusting subscription offers: offer exclusive pricing or promotions to affiliate-driven users through App Store and Play Store–approved mechanisms, including promo codes, offer codes, and introductory offers.
– Personalizing onboarding: for example, a social or fitness app could automatically make a referred user follow the influencer who referred them, deepening engagement and strengthening affiliate value.

GoMarketMe also introduced Automated Payouts through its partnership with Stripe. The new system lets marketers pay platform fees automatically and settle affiliate earnings with a single click, reducing administrative overhead and ensuring affiliates are paid quickly and transparently.

“These launches address two of the biggest requests from developers and marketers: creating strong user incentives to install through affiliate links and simplifying how payouts are managed,” said Toni Peinoit, Founder of GoMarketMe.

Marketing Technology News: BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Visibility

New platform makes immersive AR marketing accessible, scalable, and easy to launch in minutes without apps or technical knowledge

Martech startup Skanteq announced the launch of its no-app, no-code augmented reality (AR) platform, designed to help marketers deliver immersive customer experiences without technical or financial barriers typically seen with AR solutions.

For too long, AR has been viewed as costly, complicated, and out of reach for most businesses. Skanteq is changing that.”

— Ron Fountain, CEO & Founder

“Bringing Skanteq to market represents a major step forward in making AR truly accessible,” said Ron Fountain, CEO and Founder of Skanteq. “For too long, AR has been viewed as costly, complicated, and out of reach for most businesses. Skanteq is changing that.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Skanteq’s browser-based platform enables businesses to transform physical touch points—such as packaging, print, signage, and collateral—into interactive digital experiences that can be accessed instantly via QR code. No app downloads or technical skills are required to create or view AR campaigns.

“Along with accessibility, our focus at Skanteq has been on simplicity and scalability,” said Tim Wagner, Chief Operating Officer. “We wanted to give marketers and businesses a tool that works seamlessly—without the need for coding, app downloads, or developers. The result is a platform that anyone can adopt and deploy quickly, delivering interactive experiences that are impactful, easy to manage, and simple to measure performance.”

Platform Highlights

Instant Accessibility – End-users engage by scanning a QR code; no app installation needed.
Ease of Use – Launch campaigns in minutes with zero coding or technical knowledge.
Cross-Industry Scalability – Designed for businesses and brands of all sizes.
Dynamic Updating – Modify campaigns anytime to extend the value of printed materials.

Skanteq is currently offering free trials for early adopters interested in exploring AR-enabled marketing strategies.

Marketing Technology News: Is the Traditional CDP Already Out of Date?

Trending worldwide: Runwago redefines SportFi with sustainable Running app. TGE coming September 18, 2025.

A true breakthrough has just arrived in the Web3 world. Runwago, the first 100% sustainable Run-to-Earn app, is now available for download on both the App Store and Google Play. Within just a few days, the app has become a trending hit in multiple countries. Backed by strong partners, leading VCs, and supported by GARMIN, the project is on its way to a major milestone: the Token Generation Event ($RUNWAGO) scheduled for September 18th, 2025.

A Revolution in SportFi: Simple, Sustainable, Scalable
Runwago is built on a principle that hundreds of millions of runners already know: challenges. Users pick their running goal, stake $RUNWAGO tokens, and if they complete it, they get 100% of their deposit back. If they fail, their stake is redistributed to successful runners.
Winners are rewarded, losers pay the price. Simple, fair, and above all, 100% sustainable.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Why Runwago Has massive upside potential
Projects like Stepn and Step App reached multi-billion valuations, despite relying on unsustainable models.
$RUNWAGO token will launch at a market cap of just $351k, designed during the bear market to ensure ultra-strong tokenomics.
Unlike GameFi, Runwago taps into an existing community – runners. Today, over 300 million people run daily worldwide.

Technology and Community Driving Success
Referral system inspired by Duolingo is already bringing in new users daily.
Star Mode keeps runners engaged even after failed challenges.
Anti-cheat system developed by CleevioX under Moon5 Labs ensures fair play by detecting suspicious activity such as cars, bikes, or rollerblades.
The first presale round ($600k) sold out in minutes.

What’s Next: AR, FIAT Integration & Real Revenue Sharing
Runwago’s roadmap doesn’t stop here. Version 2 will introduce FIAT support for challenges and transform $RUNWAGO into an RWA token with real revenue-sharing for holders.
The team has also announced future AR support, anticipating a new era of running experiences once AR glasses from META, Google, and others hit the mainstream.

Runwago Has Arrived – and It’s Just the Beginning
Runwago is not just another Web3 project—it’s a real revenue-generating business from day one. With Garmin’s backing, a global community of runners, and cutting-edge technology, the app is positioned to become the dominant force in SportFi.

Marketing Technology News: Time to Start Holiday Marketing is Now

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Do you know the number of mobile apps are available for download on the app stores? Android’s Play Store has nearly 2.4 million apps, and the Apple App Store offers some 1.4 million apps to download. The numbers tell us how fierce the competition is.

As we witness a shift in digital privacy lines, user behaviour, and macroeconomics, app developers must stay on top of the changes happening while ensuring sustained growth. Marketers can adapt to this changing landscape by using the right app monetization strategy.

What is mobile app monetization?

Mobile app monetization is a simple process of generating revenue through a mobile app. With a multitude of monetization methods, enterprises must find one or two strategies that work for them.

Why is app monetization essential?

Talking about the year 2009, approximately 90% of the apps were paid. Fast forward to today, and only 10% of mobile apps require payment to download. The Google Play Store has only 3.1% of apps that charge you to get downloaded.

So, what does this shift to free app downloads suggest? The shift puts a responsibility on app developers to think more creatively to generate app revenue.

To ensure your app continues to grow while maintaining its credibility and stellar user experience, here are some of the top monetization strategies you can adopt.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Top Mobile App Monetization Strategies

In-app advertising

In-app ads are those that users see after logging into the app. YouTube is the best-known app to support in-app advertising. These ads include native ads, banner ads, interstitial ads, and text ads. The app revenue model is one of the most chosen app monetization strategies and shows no signs of slowing down.

In-app ads perform 11.4 times better than banner ads on mobile websites. Predictions have shown that revenues obtained from in-app ads will triple by 2025, rising to $226 billion.

Using native ads to grow CTR

Native ads are a go-to choice when it comes to generating revenue from mobile apps. They are chosen by the developers and the brands because they blend seamlessly into the host app and appear as just another feed. When done right, these ads achieve their objectives with minimal disruption to the user experience.

Native ads are also proven to have high engagement rates, and the click-through rate of native ads is 8.8 times higher than that of regular ads.

Leveraging freemium subscriptions to drive conversions

Instead of falling under the umbrella of subscription-based apps, you can use “freemium” to monetize your mobile app. Once your users download your mobile app, they are offered in-app purchases that give them exclusive access to additional features of the app. It is a great way to convert your free subscribers into paid ones.

One of the benefits of freemium subscriptions is that they are scalable. You can allow your venture to scale up without incurring any costly overhead. Additionally, freemium subscriptions give users the ability to try out the app before they commit to paying for it.

Premium subscriptions bring stable revenues.

Certain apps ask you to pay to download and access them. These apps work on premium subscription models by asking for a fixed fee immediately upon downloading. In this monetization strategy, revenue is generated based on the number of downloads. Such paid apps show higher user engagement and customer acquisition.

Premium subscriptions offer a reliable income stream, ensure longevity, and bring loyal and valuable customers to your platform.

Affiliate marketing offers

The tech giants, including Microsoft, Google, and Apple, have affiliate programs open to app developers. These programs are meant to promote other mobile apps within your app. While the remuneration and fees charged under this model are not high, app developers have a choice of which apps they want to promote through their apps. One can choose apps that encourage users to associate themselves with apps of similar brands.

SMS marketing

The last item on our list is SMS marketing. While this is a little old-school, when done right with style and a touch of humour, it works effectively in reaching out to users. The monetization strategy helps to offer discounts or encourage users to make in-app purchases.

You must reach out to users who have explicitly agreed to use their data. Think twice before drafting the message—check the length and time of the message.

Which app monetization strategy works?

There is not a single correct answer to this question. Only you can decide the kind of app monetization strategy that can work for your business. Depending on your target audience and their interests, you can choose a monetization strategy that works best for them. You may need to test a few strategies before finalizing the most suitable one.

Marketing Technology News: Time to Start Holiday Marketing is Now

Pixalate’s new reports, powered by the Publisher Trust Index (PTI), examine which supply-side platforms (SSPs) maintain the most significant number of ‘Direct’ app-ads.txt relationships with the Top 100 mobile apps ranked by ad traffic quality. The findings show Google Ad Exchange leads globally with ‘Direct’ connections on 100% of apps among the Google Play Store Top 100 in North America; Verve (85% on Google Play Store in LATAM), PubMatic (top-three in all four regions), also among leaders

Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, introduced the Supply-Side Platform (SSP) Rankings for ‘Direct’ Access to the Top 100 Mobile Apps, according to Pixalate’s Publisher Trust Index (PTI), which ranks publishers based on programmatic ad traffic quality.

The July 2025 reports cover North America, Latin America (LATAM), the Asia-Pacific (APAC), and the Europe, Asia and the Middle East (EMEA) region. Supply-Side Platforms (SSPs) are ranked by the number of mobile apps (among the Top 100 in each region) with which they maintain a direct-seller relationship, according to Pixalate’s app-ads.txt analysis.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Top SSPs With ‘Direct’ Access to Top 100 Mobile Apps (July 2025)

Google Play Store

Apple App Store

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

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DriveSage’s goal is to save lives on our roadways, reduce insurance costs for consumers and shrink losses for insurers. DriveSage is the next step in privacy-first driven telematics experiences. This embedded technology can be leveraged to incentivize and encourage good driving habits, while providing greater accuracy and depth of insights than mobile only solutions. Our vision is to develop risk intelligence software embedded in every vehicle, where the data insights we generate drive safe, efficient, and optimized mobility solutions for a fairer, smarter, future on the road.

MOTER Technologies Inc., a company that transforms vehicle data into smart, safety-focused insights, announced the launch of DriveSage, an innovative driver coaching in-vehicle experience and companion phone app. Designed in collaboration with Valtech Mobility, an industry leader of In-Car Services, User Experience and Automotive Cloud Platform Development. DriveSage offers a seamless experience across the infotainment system, instrument cluster, and phone app. The app helps drivers improve their driving behaviors through real-time feedback and personalized coaching tailored to each driver’s unique risk factors. DriveSage also demonstrates how automakers can leverage in-vehicle data and digital touchpoints to offer customized embedded insurance solutions to their customers.

“We developed this in response to a clear need expressed by automakers for a robust, in-vehicle driver coaching solution”, said Debika Seth, Sr. Director of Strategy & Product Management at MOTER. “DriveSage serves as a natural entry point into behavior-based insurance offerings that automakers can bring to market. The risk factors we capture above and beyond traditional telematics help insurers price risk more accurately and give drivers fairer insurance options based on how they actually drive.”

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

“We are delighted to announce our partnership with MOTER Technologies, a company that truly set the standard when it comes to innovation. With our experience of 25 years in the field of connected car technology, we are eager to collaborate in shaping a safer and more efficient future for all,” said Andreas Peters, Managing Director at Valtech Mobility.

Privacy and Consent by Design

DriveSage was developed with a strong commitment to privacy and transparency. Drivers must actively opt-in to enable coaching features that use vehicle data. There is a separate consent that MOTER will further develop alongside OEMs that choose to offer DriveSage for their customers in combination with insurance offers for eligible drivers. Consent is thoughtfully integrated into the experience, with clear choices and intuitive controls that allow drivers to manage their preferences at any time.

Drive Better, Get Rewarded

DriveSage keeps drivers engaged with gamification features such as badges, streaks, and leaderboards. As behind-the-wheel habits improve, drivers may qualify for insurance offers in partnership with OEMs.

The launch of DriveSage represents a key milestone in MOTER’s mission to enable smarter, data-driven decisions that improve safety, reduce risk, and unlock new value for automakers and insurers. By combining real-time vehicle insights with intuitive, driver-focused design, DriveSage exemplifies MOTER’s commitment to creating responsible, user-centric products. Valtech Mobility was selected as our UI/UX partner for their exceptional track record in designing apps that are seamlessly integrated into the in-vehicle experience. Their collaborative approach and technical excellence helped bring DriveSage to life as a fully integrated, multi-touchpoint solution that sets a new standard for in-vehicle driver coaching.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

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