Next-generation AI tool empowers creators to produce high-quality, consistent edits with intuitive text-based commands

Nano Banana AI, the latest breakthrough in AI-powered image editing, is now available to creators worldwide, offering unprecedented consistency and ease-of-use for high-quality visual projects. This next-generation tool empowers designers, artists, and storytellers to produce polished, professional edits using simple, intuitive text commands—streamlining workflows and redefining the creative process for marketing, digital art, and character refinement.

Nano Banana AI Brings Consistency to Every Edit

Ever struggled with AI-generated edits where the same character looks slightly different each time? Nano Banana AI solves that problem. It keeps identities, facial expressions, and details consistent across multiple edits, ensuring your projects stay polished and professional.

Edit with Words, Not Complicated Tools

Need to change a background, tweak an outfit, or adjust a pose? Nano Banana AI lets you do it with simple text prompts. Its natural language editing translates your instructions into precise, realistic edits — no masks, layers, or complicated software needed.

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Multi-Image Fusion Made Easy

Merging multiple images into a single scene can be tricky, but Nano Banana AI makes it seamless. Combine objects, scenes, and characters into one coherent composition with ease, perfect for storytelling, promotional content, or concept art.

Why Creators Love Nano Banana AI

• Reliable Consistency – Characters and details remain true across edits.
• Intuitive Text-to-Image Editing – Fast, creative, and easy to use.
• Seamless Multi-Image Fusion – Merge multiple visuals professionally.
• Creator-Friendly Design – Streamlines workflows and boosts productivity.

How to Be Among the First to Try Nano Banana AI

You can get early access to Nano Banana AI in two different ways:

1. LMArena Battle Mode
   • Visit LMArena and select the image button.
   • Enter your prompts and watch as two anonymous models face off.
   • Like a lottery-style game, Nano Banana may not appear every time—but when it does, its consistent, high-quality results stand out immediately.
2. Nano Banana AI Official Website
   • The dedicated platform for direct access to Nano Banana AI.
   • Upload your images, enter prompts, and receive refined edits instantly.
   • This is the most reliable and user-friendly way to explore Nano Banana without any uncertainty.

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Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Lumio, the digital learning tool used by millions of teachers and students worldwide, is pleased to announce its integration with Canva for Education. This new integration allows teachers to seamlessly add Canva designs to Lumio, merging the power of Canva’s visual communication platform with Lumio’s ability to add interactivity for engaging, dynamic lessons.

The integration offers educators free access to export and upload Canva lessons, presentations, and other materials into Lumio to create interactive lessons with game-based activities, formative assessments, and more. Educators will also be able to access libraries from both Canva and Lumio to explore thousands of high-quality, ready-made templates and infographics.

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“The Lumio team is excited to roll out our integration with Canva for Education,” said Dan McMahon, Lumio Vice President of Software. “This collaboration reinforces our commitment to inspiring creativity, saving teachers’ time, and creating an active learning environment that is accessible and collaborative for all.”

Canva for Education makes it easy to create and communicate visually in the classroom and beyond. It allows educators to bring their ideas and lessons to life with thousands of ready-to-use educational templates. Lumio is an intuitive digital learning tool that transforms lessons into active, collaborative learning experiences that engage students on their devices, in class, or remotely.

“Empowering educators and students through creativity and collaboration are core values for both Lumio and Canva for Education,” says Head of Canva for Education, Jason Wilmot. “We are thrilled to come together with Lumio to support both teachers and students and to provide them with the high-quality resources they deserve and need for fantastic learning experiences.”

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Lumio, created by global EdTech leader SMART Technologies, is also unveiling several new features aimed at making teaching easier and learning more engaging and accessible for students. The latest updates include:

• Ability to edit PowerPoint slides after they have been imported into Lumio with editing support for Google Slides and PDFs to follow. This feature is now live as a public beta.
• Access to OpenDyslexic, a typeface designed to support learners with a variety of dyslexia symptoms.
• New themes available for several Lumio game-based activities, including clean, simple versions that appeal to older learners.

Also, Lumio is showcasing a new Logic Model that highlights research demonstrating Lumio’s effectiveness to enable leading teaching practices to drive student outcomes.

In today’s ever-evolving digital landscape, advertisers are continually seeking innovative ways to connect with their target audience and drive maximum return on investment (ROI). With the rise of Connected TV (CTV), advertisers now have a powerful platform at their disposal. CTV refers to the streaming of video content on internet-connected devices such as smart TVs, streaming devices, and gaming consoles, allowing viewers to consume their favorite shows and movies on-demand.

As CTV continues to gain momentum and captivate a growing number of cord-cutters and streaming enthusiasts, it has become essential for marketers to develop a robust CTV strategy that can effectively engage their audience and yield optimal ROI. This comprehensive guide aims to provide advertisers with valuable insights and actionable tips to boost their CTV strategy and maximize their return on investment. To make a lasting impression on CTV viewers, it is vital to optimize your creatives specifically for this platform. CTV offers a unique advertising experience, and your ads should be visually appealing, with high-quality images and clear branding.

Measuring and analyzing performance metrics is critical for evaluating the success of your CTV campaigns. Track key performance indicators (KPIs) such as reach, completion rates, click-through rates, and conversions to assess campaign effectiveness. Use this data to identify areas for improvement and optimize your strategy accordingly, ultimately driving higher ROI from your CTV efforts.

In the following sections of this comprehensive guide, we will delve deeper into these strategies and explore additional tactics and best practices to empower advertisers to optimize their CTV strategy and achieve substantial returns on their investments. By implementing these strategies, advertisers can tap into the immense potential of CTV and gain a competitive edge in the evolving digital advertising landscape.

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I. Understanding the CTV Landscape

To effectively boost your CTV strategy and maximize your ROI, it is essential to have a comprehensive understanding of the CTV landscape. The CTV ecosystem is continually evolving, presenting both opportunities and challenges for advertisers. Here are key aspects to consider when navigating the CTV landscape:

a) Streaming Platforms and Devices:

CTV encompasses a wide range of streaming platforms and devices, including smart TVs, streaming sticks, gaming consoles, and mobile devices. Each platform may have different ad formats, targeting capabilities, and audience demographics. Understanding the various platforms and devices will help you tailor your CTV strategy and optimize your ad delivery across different channels.

b) Programmatic Advertising:

Programmatic advertising plays a significant role in CTV, allowing for efficient ad buying and targeting. Programmatic platforms and demand-side platforms (DSPs) provide advertisers with tools to manage their CTV campaigns programmatically. It is crucial to explore programmatic options and partner with reputable platforms to take full advantage of the targeting and automation capabilities they offer.

c) Ad Formats and User Experience:

CTV offers a range of ad formats, including pre-roll, mid-roll, and post-roll ads, as well as interactive overlays and sponsored content. Understanding the strengths and limitations of each format is essential to create engaging and non-intrusive ad experiences. Ad fatigue and ad repetition are common concerns in the CTV landscape, so carefully managing the frequency and sequencing of your ads is vital to maintain viewer engagement and avoid ad avoidance.

d) Ad Fraud and Brand Safety:

As with any digital advertising channel, ad fraud and brand safety are important considerations in CTV. It is crucial to work with trusted partners and employ robust ad verification measures to minimize the risk of ad fraud. Additionally, ensure your ads are displayed in brand-safe environments to protect your brand’s reputation.

e) Privacy and Data Regulations:

Data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), impact CTV advertising. Advertisers must comply with these regulations and prioritize user consent and data protection. Familiarize yourself with the regulations applicable to your target audience and ensure your data collection and targeting practices align with the guidelines.

II. Crafting a Targeted CTV Strategy

Crafting a targeted CTV strategy is essential to maximize the impact of your advertising campaigns and drive a higher return on investment (ROI). By focusing on specific elements, you can ensure that your CTV strategy aligns with your business objectives and reaches the right audience at the right time. Here are key steps to help you craft a targeted CTV strategy:

a) Set Clear Goals:

Begin by defining your goals for CTV advertising. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having clear objectives will guide your strategy and help you measure success.

b) Choose the Right Platforms:

Determine which CTV platforms or streaming services are most relevant to your target audience. Consider factors such as viewership, demographics, and content genres to ensure your ads are placed where your audience is most likely to engage.

c) Select Appropriate Ad Formats:

CTV offers a variety of ad formats, including pre-roll, mid-roll, and interactive ads. Select formats that align with your campaign goals and resonate with your target audience. For instance, shorter ads may be more effective for brand awareness, while longer ads can convey more detailed information.

d) Leverage Programmatic Advertising:

Programmatic advertising enables real-time bidding and precise targeting based on audience data. By leveraging programmatic platforms and tools, you can optimize your CTV campaigns, increase efficiency, and enhance audience targeting capabilities.

e) Implement Frequency Capping:

Frequency capping ensures that viewers are not bombarded with the same ad repeatedly, which can lead to ad fatigue. Setting an optimal frequency cap helps maintain viewer engagement and prevents oversaturation.

f) A/B Testing and Optimization:

Continuously test and optimize your CTV campaigns to identify what works best for your target audience. Experiment with different ad creatives, call-to-actions, and targeting parameters to refine your strategy and improve campaign performance.

g) Retargeting and Sequential Messaging:

Implement retargeting strategies to re-engage viewers who have interacted with your ads or website. Sequential messaging allows you to tell a cohesive story by showing a series of ads to the same viewer, increasing brand recall and driving conversions.

By following these steps and continuously monitoring and refining your CTV strategy, you can ensure that your advertising efforts are targeted, relevant, and optimized for maximum ROI. Remember that a targeted CTV strategy is a dynamic process that requires ongoing evaluation and adjustment to stay aligned with changing audience behaviors and market trends.

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III. Creating Compelling CTV Ad Campaigns

To boost your CTV strategy and maximize ROI, it is essential to create compelling ad campaigns that captivate your audience and drive results. Here are some key considerations for creating impactful CTV ad campaigns:

a)  Tailor Ads for the CTV Experience:

CTV viewers are actively engaged with the content they are consuming, so it’s important to create ads that seamlessly integrate into their viewing experience. Avoid intrusive or disruptive ads that may lead to viewer dissatisfaction. Instead, aim for non-intrusive ad formats, such as pre-roll or mid-roll ads, that align with the natural breaks in the content and provide a positive user experience.

b) Deliver Relevant and Personalized Messages:

Leverage the wealth of data available to deliver highly relevant and personalized ad messages to your CTV audience. Consider factors such as demographics, interests, and viewing habits to tailor your messaging accordingly. By delivering ads that resonate with your audience, you can increase engagement, brand recall, and ultimately, ROI.

c) Use Dynamic Ad Insertion (DAI):

Dynamic Ad Insertion is a powerful tool for CTV advertising that allows you to deliver targeted ads in real-time. With DAI, you can dynamically insert ads based on viewer demographics or other predefined criteria, ensuring that each viewer sees the most relevant ad. This level of personalization enhances the viewer experience and improves the effectiveness of your ad campaigns.

d) Leverage Advanced Targeting Capabilities:

CTV platforms provide advanced targeting capabilities that go beyond traditional TV advertising. Take advantage of features like geo-targeting, device targeting, and behavioral targeting to reach specific segments of your audience. By refining your targeting strategies, you can optimize ad delivery, increase relevance, and drive higher conversion rates.

e) Test and Optimize Campaigns:

Continuously test and optimize your CTV ad campaigns to improve their performance. Conduct A/B testing to compare different creatives, messaging variations, and targeting strategies. Analyze the results and make data-driven decisions to refine your campaigns over time. By regularly monitoring and optimizing your campaigns, you can achieve higher ROI and maximize the impact of your CTV advertising efforts.

IV. Measurement and Optimization

Tracking the performance of your CTV advertising campaigns is essential to understand their effectiveness and optimize them for better results. Here are some key steps to measure and optimize your CTV strategy:

a) Define Relevant Key Performance Indicators (KPIs):

Begin by identifying the KPIs that align with your campaign goals. Common CTV KPIs include completion rate, viewability, click-through rate (CTR), conversions, and return on ad spend (ROAS). By tracking these metrics, you can assess the success of your campaigns and make data-driven decisions.

b) Utilize Advanced Analytics and Attribution Models:

Implement robust analytics tools to gain in-depth insights into the performance of your CTV ads. Advanced analytics platforms can provide you with granular data on viewer engagement, ad interactions, and conversion paths. Additionally, employ attribution models that help attribute conversions or desired actions to specific touchpoints along the customer journey, enabling you to allocate your budget more effectively.

c) A/B Testing and Experimentation:

Experimentation is crucial for optimizing your CTV strategy. Conduct A/B tests to compare different creatives, ad formats, targeting options, or call-to-action elements. By testing and analyzing the results, you can identify the most effective approaches and refine your campaigns accordingly. Continuously iterate and optimize to improve the performance of your ads.

d) Audience Segmentation and Personalization:

Leverage the data collected from your campaigns to segment your audience further. By dividing your audience into specific groups based on demographics, interests, or behaviors, you can deliver more personalized and relevant ads. Tailoring your messages to specific audience segments enhances engagement and drives higher conversion rates.

e) Real-Time Optimization:

CTV provides the advantage of real-time feedback and optimization. Monitor your campaigns closely and make timely adjustments based on performance data. Optimize your ad placements, bidding strategies, and targeting parameters to maximize ROI. By constantly analyzing and adjusting your campaigns, you can ensure that your CTV strategy remains agile and responsive to changing market dynamics.

Things to keep in mind for driving better ROI:

As the popularity of Connected TV (CTV) continues to soar, it has become increasingly important for marketers to develop a comprehensive strategy to boost their CTV efforts and achieve a higher return on investment (ROI). By implementing the tactics and best practices outlined in this guide, advertisers can harness the full potential of CTV and drive better results.

a) Segment your audience:

First and foremost, understanding your audience is the foundation of a successful CTV strategy. By conducting thorough research and leveraging data analytics, you can gain valuable insights into your target audience’s demographics, interests, and streaming habits. Armed with this knowledge, you can create more personalized and relevant ad experiences, leading to increased engagement and ROI.

b) Data-driven targeting:

Data-driven targeting is another crucial aspect of CTV advertising. Utilizing first-party data and exploring third-party data sources allows advertisers to reach the right audience with precision. By serving ads to highly targeted audience segments, marketers can maximize the impact of their campaigns and achieve better ROI.

c) High Quality Content:

Optimizing creatives specifically for CTV is essential to capture viewers’ attention and drive engagement. Advertisements on CTV should be visually appealing, with high-quality images and clear branding. Considering the larger screens often used for CTV viewing, creatives should be optimized to deliver a compelling visual experience even at higher resolutions. Experimenting with interactive ad formats further enhances engagement and can lead to improved ROI.

To ensure continuous improvement and success, measuring and analyzing campaign performance is critical. Tracking key performance indicators (KPIs) such as viewability, completion rates, and conversions allows advertisers to assess the effectiveness of their CTV campaigns. By identifying areas of improvement and making data-driven optimizations, marketers can refine their strategies and enhance ROI over time.

Final Words:

The exploding popularity of Connected TV (CTV) has created a wide range of opportunities for businesses looking to engage with their target markets and increase return on investment (ROI). In contrast to conventional linear broadcasting, CTV not only distributes video commercials, but does it in a way that is very effective. For advertisers, connected TV offers a huge chance to achieve significant outcomes and maximize ROI.

You can bolster the CTV strategy that will produce more profitable outcomes by implementing focused audience segmentation, providing interesting content, utilizing data-driven targeting and optimization, connecting with other channels, and embracing measurement and experimentation, among other things. Television and digital marketing strategies have been changed by the introduction of data-driven capabilities in CTV. With the amount of data that CTV offers, marketers can now reach their target audiences in ways that were previously unthinkable with traditional linear TV.

As CTV continues to evolve, brands and marketers have the opportunity to tap into its vast potential. By embracing data-driven approaches, leveraging the unique capabilities of CTV, and staying abreast of industry trends, advertisers can unlock a whole new world of possibilities and achieve unprecedented success in reaching their target audiences while maximizing ROI. The rise of CTV represents a data-driven revolution in advertising that is reshaping the industry and transforming how brands connect with consumers.

**The primary author of this article is our contractual staff writer – Sakshi John.

Pixelonl.com, an online image retailer, announced on January 21 its official opening to the public. This e-commerce platform offers timely delivery of stock photo solutions for business purposes with images independently taken, produced and designed by the team members at Pixelonl.

Royalty-free images are an invaluable asset for businesses that need to use images on their website, advertising campaigns or marketing materials. Royalty-free images provide freedom of usage without the risk of copyright infringement due to restricted usage rights associated with licensed images. By using royalty-free images, businesses can save both time and money by having a vast library of imagery available with flexible licensing costs that can fit any budget.

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Companies often use royalty-free images to create promotional materials, such as flyers, posters and other printed products. Additionally, royalty-free images are frequently used for online banners, website graphics and social media posts. They can also be used in video production or app design, providing companies with a virtually limitless library of imagery options to choose from without worrying about copyright infringement.

Pixelonl offers its customers a vast inventory of high-quality images – from landscape and architectural photography to humanistic photos. All copyrights are thoroughly tracked to guarantee the image’s originality and regulation. Centered on merging art with business, Pixelonl is committed to providing budget-friendly, virtual products that can meet the needs of any customer, ensuring the content is fresh, creative and original.

Pixelonl only accepts PayPal payments, but will offer membership subscription plans in the future.

“At Pixelonl, we are committed to providing customers with a reliable source of stock photos to meet their business needs,” said a spokesperson for the company. “We strive to make these solutions accessible and affordable by merging our skills in art and business together.”

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Domo released the 10th edition of its Data Never Sleeps (DNS) infographic, the annual glimpse at how much data is generated on the internet every minute by the ways people interact online. Over the last decade of chronicling the world’s data usage, Domo finds that use of services such as Instagram, YouTube, Amazon and Venmo among others has increased hundreds and even thousands of percentage points in some cases.

“Over the years, Data Never Sleeps continues to showcase how people quickly adapt to and leverage the everchanging world of digital platforms, apps and tools to help them solve pain points, navigate economic and political events, and find community,” said John Mellor, Domo CEO. “Each click, post, swipe and share contributes to the massive volume of data being created and it’s no secret that this acceleration of data is not slowing down.”

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A few highlights from “Data Never Sleeps 10.0” include:

Connecting the World: In the last decade, the frequency of digital connection has skyrocketed. Instagram users went from posting 3,600 photos per minute to nearly 66,000 today (a 1700% increase from DNS 1.0). Zoom users log 104,000 hours, Tinder users swipe 1.1 million times (up 164% from DNS 2.0), and smartphone owners send three times as many (16 million) texts today as they did in 2016 (DNS 4.0).

Not Everyone Wins: There’s no doubt the world is more digital but all platforms see their ups and downs. Although Twitter posts are up nearly 3X since the inaugural Data Never Sleeps (2013), the platform has actually seen a 40% decline in user postings year over year. DNS 9.0 showed 575,000 posts per minute while today, Twitter gets just over 347,000. Email has seen a relatively modest 13% increase in messages sent over the last 10 years while other communications platforms have seen increased usage by hundreds of percentage points.

Digital Dollars: The tendency towards convenient shopping and spending continues. Every minute, shoppers spend $443,000 on Amazon, crypto buyers purchase the equivalent of $90.2 million in cryptocurrency, and online event goers spend $12,938 in ticket purchases. Venmo users now send $437,595 worth of payments each minute (up more than 750% from DNS 5.0)

Continued Mellor, “In the last decade, we’ve seen dramatic economic swings, wars, and a pandemic but we’ve remained online, continuing to rely on the Internet to support our personal and business needs – from connecting and communicating to conducting transactions and real business. We believe that to succeed in an increasingly complex world, we need the right digital tools to engage, as well as the right digital tools to make sense of all the data created from the way people connect, communicate and transact across the globe.”

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Canva, the global visual communications platform, announced a suite of new workplace products and features created to empower anyone to communicate visually, on any device, from anywhere in the world.

“Visual communication is becoming an increasingly critical skill for teams of every size across almost every industry,” said Canva co-founder and CEO, Melanie Perkins. “It has been incredible to see the continued growth of Canva over the last few years, as more and more people embrace the power of visual communication to unlock their creativity and achieve their goals. With the launch of our new Visual Worksuite, we’re bringing simple design products to the workplace to empower every employee, at every organization and on every device.”

Canva’s new Visual Worksuite comes as the company marks the milestone of more than 85 million global users, who now produce more than 180 designs every second. As enterprise usage soars throughout a variety of professions and industries, Canva is rapidly becoming the design platform of choice in the workplace. This demand is evidenced by the more than 10,000 current jobs on LinkedIn listing Canva as a desired skill across many companies, including American Express, Amazon, TikTok, LEGO and Google.

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From large organizations to small businesses, more than 4 million paying customers are embracing Canva for Teams – the company’s collaborative all-in-one design solution – to empower their workforce who have increasing needs to communicate visually. This has more than tripled in the last twelve months as companies such as Zoom, Salesforce, PayPal, Reddit, Sony Music and OrangeTheory replace legacy design tools with Canva’s all-in-one platform.

“Canva has been an invaluable tool for our business, transforming how our creative and social teams work with one another by making it easier for staff to create new designs in a way that maintains brand consistency,” says Marissa Kraines, Vice President of Social and Content Marketing at Salesforce. “It’s also enabled our team to scale best practices when it comes to visual communications across the company, ensuring that we can create compelling content across all of our social and owned channels.”

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New worksuite: Docs, Whiteboards, Websites, Video, Data Visualization and more

Unveiled at the inaugural Canva Create event in Sydney, Canva’s Visual Worksuite includes:

• Canva Docs: Built with the modern workplace in mind, Canva Docs makes traditional text documents more visually captivating, while also including key collaboration features like comments and real time collaboration. Users can also access Canva’s 100 million+ library of design assets and embed them into their work for a personalized approach to document creation. Plus, in a world where presenting work is often not text based, Canva Docs can easily be turned into a fully fledged Canva Presentation with the simple click of a button.
• Canva Websites: A new way to build simple websites for any occasion. Create visually appealing and interactive websites from any device without the technical skills needed to do so. With hundreds of responsive professional-level website templates, customizable domains and adjustable page heights, a highly secure and optionally password protected website can be created and published in minutes. Built to drive engagement, it also comes with Canva’s new Design Insights analytics feature, which sheds light on site visits and allows the builder to get a pulse on audience and interest.
• Canva Whiteboards: Canva Whiteboards bring a fast and fresh approach to how teams shape and explore ideas together. Combining the simplicity of Canva’s editing experience with an infinite canvas, Canva Whiteboards comes with a range of features designed for brainstorming and team collaboration. From sticky notes to images and diagrams, synced timer to keep brainstorming on track, and more, this new product embraces the world of hybrid work to encourage collaboration and productivity in distributed teams.
• Video Background Remover: One of Canva’s most popular features is now available as part of the Canva Video Suite, taking video creation to the next level. With one click, users can remove the background from any video making it faster and easier than ever to create professional-looking content without expansive budgets or complex software.
• Expanding Canva Print: While much of visual communication is digital, when there is a need for a physical product, Canva Print makes the process simple, and approaches it in a sustainable way. As of today, anyone can print more than 35 products through Canva Print and have it delivered to their doorstep in record time. This includes everything from invitations to flyers, photo books and hoodies, mugs posters, and much more.
• Committed to a sustainable future, Canva will plant a tree for every print order placed through its partnership One Print, One Tree reforestation program. As of today, more than 2.4 million trees have been planted with a further 5 million trees to be planted by the end of the year.
• Data Visualization: Anyone can level up their data storytelling with Flourish, making it possible to turn dense data and statistics into simple, clear and easy to understand interactive data visualizations. With templates for almost any need – from animated bar races, to drill-down sunbursts – it’s easier than ever to make complex data accessible and meaningful to anyone, in any organization, in the workplace.
• Remote Control for Presentations: Canva adds remote presentation control to its Presentation product, enabling multiple presenters to control the flow of their presentation from any device using a new virtual clicker.

Today’s introduction of the Canva worksuite reimagines traditional office products for the modern era to deliver for professionals worldwide. As professional communication becomes increasingly visual, and the workplace becomes even more global, seamless visual communication is becoming business critical. Canva is investing more to power the new way the world is working and demystify the complexity of visual communication products so that every employee can thrive, with ease.

BEE Content Design, a leading digital content design platform, announced a major global milestone of 1500+ free templates making it the largest catalog in the world of instantly editable email and landing page designs. Professionally created by 35 designers from 15 countries, BEE’s 1500+ free templates require no signup and no technical skills for editing while providing unlimited variations for every external and internal digital communication.

Every template can be immediately edited with BEE’s Core Visual Builder, which provides a unique combination of design freedom and ease of use. Users can download their edited email and landing page designs and use them anywhere, for free. They can also save them to a free BEE Pro account for later editing and quick exporting to marketing systems such as HubSpot, Mailchimp, ActiveCampaign, and Klaviyo, or email platforms like Gmail.

“With the full support of BEE Pro’s content design suite as a HubSpot certified app, there is a seamless way to connect email and landing page designs to HubSpot, without losing any functionality. It makes it easier for our users to quickly format emails as needed and easily export them right into HubSpot — keeping messaging and branding consistent throughout, and transferring contact data automatically,” said Catie Moynihan, App Partner Manager at HubSpot.

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What makes BEE different than other players in the email and landing page design ecosystem? It’s at the heart of the Core Visual Builder:

● Design freedom: granular design controls, flexible column management
● Ease of use: drag-and-drop, clean & intuitive UI, reusable content blocks
● Built-in collaboration: comment threads at the individual design element level
● The unique combination of (1) + (2) + (3) as a result of 7+ years of feedback from 4+ million users

In a world where most people work remotely, BEE helps people at 30,000+ businesses, from startups to large brands like Amazon, Netflix, and Disney, create digital content quickly and collaborate effectively. Instead of waiting for a designer to create digital assets, non-technical employees can get the job done independently. Colleagues and clients can get involved when needed, providing feedback directly in the design tool and staying on brand thanks to predefined templates and styles. The BEE platform includes built-in collaboration features to keep all team players abreast of changes and updates to the content.

“We are very excited about reaching this incredible milestone of over 1500 free BEE templates created by over 30 designers from around the world, who brought their styles and cultures to our robust platform,” said Massimo Arrigoni, CEO. “This large volume of free and sophisticated designs is an industry first. We will continue to work on being the leading email and landing page design suite by investing in our design tools, expanding the template catalog, and integrating with additional marketing platforms.”

Benefiting from BEE’s no-code design tools are also 600+ nonprofits. Most of them pay nothing, while the largest ones receive a 50% discount. “BEE Pro is one of the most intuitive and useful tools that I have ever used. It is allowing us to create many emails very quickly, with nice templates, and helping us to improve our support to UNICEF markets with content and emails,” said Clara López, marketing consultant at UNICEF.

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Conductor’s State of Organic Marketing in 2022, found that 61% of B2B decision-makers start the process with a web search, while a whopping 87% of all retail shoppers do the same, vastly exceeding other channels, including Display and Social Media, proving that the time and effort you are spending on SEO is vital to connecting with new customers. The most common challenge for brands though, is to understand the actionable insights they need to execute to improve the rankings of their websites, content, apps, products, or business listings in search engines like Google, Bing and Yahoo!.

To help SMBs and marketers boost their SEO strategies, Matthew O’Such, VP of SEO for iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has provided five tips on how to use stock images and videos to drive stronger SEO:

      1.   Say yes to stock, authentic, and relevant visuals

There’s a common myth that stock photos and imagery are not good for SEO and that original imagery is needed to rank a brand’s content. However, when it comes to SEO, having imagery that helps customers identify with your brand, the content you’re creating, and its goals should be your first selection criteria as this helps your content grow its audience driving potential.

Stock imagery and video are used around the world every day and work very well to represent the content they’re paired with for Organic Search. I know this from the amount of iStock’s content that I see in search results today used by our customers, and the featured modules containing those visuals, that this myth just isn’t true.

      2.   Think high-quality and use the right image size

As of May 2022, more than 50% of searches have a group of images or carousel of images in the organic search results in Google. This number has grown by more than three times in just the last ten years.

Use a high-resolution image, one that is at least 1,200 pixels (px) wide, and an aspect ratio of 16×9, 4×3, or 1×1. ​When selecting images, make sure you’re not using images too big, but also not of low quality/resolution. For example, if your hero image space is only 500 px wide and 400 px high, do not use an image greater than that, resize or download an image which closely matches your intended use space.

      3.   Be descriptive

Make sure you’re being descriptive with titles, captions, filenames, article copy and “ALT” (alternate) text around and near the image. Also make sure to use a relevant SEO page title and description, since search engines usually use this to describe the page the image is on, or the image itself if it appears in Google Image Search.

The same general best practices apply to video. Your content, the words you say within your video, and the title and description all contribute to your ranking results. YouTube automatically creates a transcript of what you say, not just for close caption features, but also understanding what the video is about.

      4.   Use “Structured Data”

Add “Structured Data” in the code of the page. This data reflects the technical representation of the imagery’s meta-data, like date created, location shot, file name, if it is in part of another item on the page like a Product or Recipe, etc. For videos, the length of the video and any other “key moments” are also very valuable in that area.

      5.   Keep it data-driven

As you might be using Google Trends for your SEO keywords and content, be sure to have a data-driven approach to how you’re selecting your topics and images. VisualGPS Insights is an all-new interactive tool from iStock, drawing data from billions of user searches from iStockPhoto.com. The tool surfaces relevant, actionable insights making them accessible through easy-to-understand charts and graphics with robust data drawn from the world’s leading suppliers of visual content.

From an SEO perspective, you can explore specific keywords and phrases, and dig into user interest by industry or region for a specific time period. The tool shows related words and phrases, to help you focus in on the exact terminology the segment is using to search for a concept, and then see popular visuals—images, videos, illustrations—to literally see how that segment is visualizing that concept.