EagleAI Personalised Challenges is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability, providing consumers with promotions more suited to them.

Following a successful trial, with a higher than anticipated participation rate, Tesco will roll out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.

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Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”

 Tim Mason, CEO of Eagle Eye, commented: “It’s a privilege to be working with Tesco, one of the world’s great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing.”

The EagleAI – Personalised Challenges solution became part of the Eagle Eye offering through the acquisition of Untie Nots in 2023.

Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities. Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 200 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web – www.eagleeye.com

SAP SE today announced Joule, a natural-language, generative AI copilot that will transform the way business runs. Joule will be embedded throughout SAP’s cloud enterprise portfolio, delivering proactive and contextualized insights from across the breadth and depth of SAP’s solutions and third-party sources. By quickly sorting through and contextualizing data from multiple systems to surface smarter insights, Joule helps people get work done faster and drive better business outcomes in a secure, compliant way. Joule delivers on SAP’s proven track record of revolutionary technology that drives real results.

“With almost 300 million enterprise users around the world working regularly with SAP cloud solutions, Joule has the power to redefine the way businesses – and the people who power them – work,” said Christian Klein, CEO and member of the Executive Board of SAP SE. “Joule draws on SAP’s unique position at the nexus of business and technology and builds on our relevant, reliable, responsible approach to Business AI. Joule will know what you mean, not just what you say.”

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Joule will be embedded into SAP applications from HR to finance, supply chain, procurement and customer experience, as well as into SAP Business Technology Platform. Joule transforms the SAP user experience – it’s like tapping your smartest colleague on the shoulder. Employees simply ask a question or frame a problem in plain language and receive intelligent answers drawn from the wealth of business data across the SAP portfolio and third-party sources, retaining context. Imagine, for example, a manufacturer asking Joule for help understanding sales performance better. Joule can identify underperforming regions; link to other data sets that reveal a supply chain issue; and automatically connect to the supply chain system to offer potential fixes for the manufacturer’s review. Joule will continuously deliver new scenarios for all SAP solutions. For example, in HR it will help write unbiased job descriptions and generate relevant interview questions.

“As generative AI moves on from the initial hype, the work to ensure measurable return on investment begins,” said Phil Carter, Group Vice President, Worldwide Thought Leadership Research, IDC. “SAP understands that generative AI will eventually become part of the fabric of everyday life and work, and is taking the time to build a business copilot that focuses on generating responses based on real-world scenarios – and to put in place the necessary guardrails to ensure it’s also responsible.”

Joule will be available with SAP SuccessFactors solutions and SAP Start later this year, and with SAP S/4HANA Cloud, public edition early next year. SAP Customer Experience and SAP Ariba solutions along with SAP Business Technology Platform will follow with many other updates across the SAP portfolio to be announced at the SuccessConnect event on October 2–4, the SAP Spend Connect LIVE event on October 9-11, the SAP Customer Experience LIVE event on October 25 and the SAP TechEd conference on November 2–3.

Joule builds on and enhances existing SAP Business AI offerings. More than 26,000 SAP cloud customers have access to SAP Business AI across multiple scenarios and partner solutions. SAP’s comprehensive strategy to build an enterprise AI ecosystem of the future also includes direct investments, such as those announced in July with Aleph Alpha, Anthropic and Cohere, as well as third-party partnerships including those with Microsoft, Google Cloud and IBM announced in May. Sapphire Ventures LLC, a global software venture capital firm, is backed by SAP and is dedicating over US$1 billion to fund AI-powered enterprise technology startups.

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BrightEdge, the global leader in organic search, content, and digital automation, introduced BrightEdge Copilot. Since 2019, its Autopilot technology has worked in the background, helping thousands of marketers automate SEO. Now, with the launch of BrightEdge Copilot, marketers can interact directly with Generative AI as an interactive assistant. It collaborates with users to craft compelling, SEO-optimized webpage titles and descriptions.

“Leading brands understand the enormous potential of Generative AI in enhancing efficiency by conserving time and minimizing costs,” remarked Jim Yu, Founder and Executive Chairman of BrightEdge. “We’re proud to announce that over two thousand customers are using our AI-driven solutions. In addition, it has been great to see that 85% of new customers have started using our Generative AI innovations within the first 90 days of onboarding. I am excited to see how brands will continue to optimize revenue by harnessing Copilot’s capabilities.”

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Pioneering Generative AI: Building on Foundational AI for SEO

BrightEdge’s pioneering work in building its own core data foundations has allowed it to create an unmatched track record of driving innovation in SEO and AI.

Since 2015, BrightEdge’s core platform has been powered by DataMind, a powerful AI deep-learning engine that instantly identifies critical digital trends, competitive threats, and market shifts in real-time. In 2018, BrightEdge Insights was launched to provide marketers with a personal data analyst.

A year later, with BrightEdge Autopilot, the company brought the only proven self-driving and fully automated SEO AI technology to market. Based on a combination of elements of Chat GPT, Large Language models, and the best of Data Science, Autopilot has helped brands across every type of industry increase performance on average by 65%.

The rollout of BrightEdge Copilot signifies the company’s commitment to continuously introduce Generative AI innovations to every type of marketer in every industry.

Introducing BrightEdge Copilot

Over 70% of marketers recently surveyed identified having correct titles and meta descriptions as a key priority, especially when bridging the gap between SEO and Content workstreams. In addition, on average, marketing teams spend between 5 and 7 hours a week optimizing titles and descriptions.

BrightEdge Copilot solves for this by utilizing Generative AI and injecting it directly into its platform.

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Key advantages include:

Versatility for All Marketers: From beginners in SEO to advanced digital marketers, BrightEdge Copilot provides ready-to-use suggestions for optimizing web pages.

Time-Efficiency: Its intelligent recommendations allow marketers to streamline their workflows to craft engaging titles and descriptions that resonate with their target audience.

Seamless Collaboration: BrightEdge Copilot simplifies title and description adjustments for content writers, ensuring they follow SEO guidelines effortlessly and fostering further collaboration.

Automation and Assistance: The combination of BrightEdge Autopilot and Copilot allows marketers to benefit from advanced automation zero-touch technology while working directly with Generative AI interactive ‘touch’ technology with BrightEdge Copilot.

“The key to success in Generative AI is high-quality data,” said Albert Gouyet, VP of Operations at BrightEdge. “This is exactly why we invested in Data Cube, the industry’s most complete and secure data set. Having a massive and accurate data set is giving us a competitive advantage. And it has allowed us to focus on training and testing outputs to ensure all our innovations are battle-tested for immediate success.”

Over 98% of customers have reported that it has significantly improved their productivity.

“BrightEdge Copilot has been a great resource for me recently,” commented Carla Suarez, Digital Marketing Specialist at Insurance Company Stewart. “It provides well-written and helpful suggestions which allow me to optimize my pages faster and more efficiently. It encourages me to get more work done since it is so easy to use and cuts my workload by a significant amount.”

Sendbird, the communications API platform powering 4,000 apps and 300 Million monthly users, announced that its enterprise Salesforce Connector has entered general availability (GA), delivering efficiency-driving enhancements for customer service teams. This release adds a host of new features, including the Sendbird SmartAssistant, a first-of-its-kind, conversational AI solution. As part of Sendbird’s leading communications platform, Salesforce Connector empowers any business to extend Salesforce Service Cloud capabilities to deliver an exceptional live chat support experience to customers. Now, with Sendbird SmartAssistant, a customizable, no-code generative AI chatbot is readily available to integrate into companies’ support workflows. Conversations become richer and more rewarding directly within an organization’s mobile app.

“Salesforce Connector changes the game for customer support,” said Sendbird CEO and Co-founder John S. Kim. “Agents have all of the tools and answers they need right at their fingertips to solve even the most complex problems with ease. And with SmartAssistant, agents can help more customers than ever before with new levels of personalization and efficiency.”

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Salesforce Connector provides superior chat capabilities, such as rich media attachments, image moderation, webhooks, and a customizable end-user experience that can be tailored to companies’ specific needs. With integration of the AI chatbot, SmartAssistant, Sendbird now provides even more high-quality responses to support queries. Whether it’s answering frequently asked questions or troubleshooting product issues, SmartAssistant for Salesforce Connector ensures helpful and human-like responses throughout the customer support journey.

Sendbird’s cutting-edge generative AI solution enables users to leverage high-value first-party data for support interactions. Users can now easily create AI knowledge chatbots without the need for OpenAI credentials. This can provide personalized and human-like chatbot conversations to quickly meet customer needs while improving agent efficiency.

The new integration builds upon and extends Salesforce Connector’s Summarize feature. What was tested conceptually through the beta period is now an essential, valuable part of the Salesforce Connector tool. Summarize is powered by ChatGPT and enables agents to get a comprehensive summary of an entire support chat conversation with a customer in an instant; agents no longer need to read the conversation from the very start to provide the best, immediate support for their users.

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In addition to SmartAssistant and Summarize, Sendbird also incorporated new Moderation capabilities. Organizations can moderate message content and users from the convenience of a single dashboard. With the supported filters and moderation methods, they can determine the level of suitability of language, images, and other content for their applications using Salesforce Connector. Users also benefit from Auto-Translation, in which Salesforce Connector translates received messages into an agent’s preferred language within the case chat.

With Sendbird Salesforce Connector, organizations get an out-of-the-box solution with seamless, near-instant integration compared to other chat solutions that can take weeks. This translates to faster time to value. Additionally, as a cloud-based solution, the tool is persistently updated with no interruption to the user experience and no management demands on teams.

New features leveraging AI and LLMs establish Panoply as the easiest end-to-end analytics platform for SMEs to obtain critical business insights without complicated code

SQream, the scalable data analytics company built for massive data stores and AI/ML workloads, announced today that its low-code ELT and analytics platform Panoply, is launching an AI Flex Connector helper which leverages generative AI to streamline the path to business intelligence. This tool will make it even easier for users to collect all of their business data – from CRMs, user applications, and other tools – into one single source, and further minimize the technical requirements to generate quick data insights.

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While there are multiple ingestion tools already on the market, these tools are often limited in terms of which data sources can connect with them. Released in April 2023, Panoply’s Flex Connector has enabled greater platform flexibility by supporting connections to any RestAPI or GraphQL data source. The Flex Connector currently requires users or the Panoply Customer Success team to sift through multiple API documents to find the configuration that meets their needs, but the new Flex Connector AI helper takes these capabilities to the next level by removing this manual process and instead relying on generative AI to complete the required research. This will enable users to skip the majority of the steps previously required and provide a working configuration that analysts will then customize with minimal information (authentication details, domain names, dates etc.).

“We’re excited about the future of AI in data and how it can make data in general even simpler to use and more accessible for non-technical users,” said Ittai Bareket, GM of SQream Americas and Panoply. “With our upcoming AI focused product enhancements, we’re looking to automate and outsource the more technical and time consuming aspects of gaining insights from your data.”

The new feature is prompted by Open AI LLM models, which are deployed on Microsoft Azure and enable applications built on top of the LangChain framework, allowing users to switch between models in the future. The user provides two parameters to prompt the tool to scan the web for the most up-to-date API documentation of the selected service, and within it all the requirements needed to extract the selected resource.

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• DialpadGPT – a native and proprietary LLM for sales, customer engagement, and recruiting – to be added to its all-in-one Ai-powered platform that brings together video meetings, calls, team collaboration, and more
• Built by a team of AI experts, the same team who built Dialpad’s industry-leading real-time speech recognition engine, DialpadGPT is trained on more than five years of conversational sales and customer data
• DialpadGPT powers features to automate tasks, including summarizing sales, customer service, and team engagements and follow-up actions, making teams more productive and allowing them to better understand their customers
• DialpadGPT provides users consistency, control, security, privacy, customization, and scalability, while generating unbiased results and meeting high AI compliance standards

Dialpad, Inc., the industry-leading Ai-Powered Customer Intelligence Platform, today announced the launch of DialpadGPT – a domain-specific large language model (LLM) tailored specifically to power features that automate tasks for enterprises of all sizes improving customer service, sales, and recruiting experiences. Built on over five years and five billion minutes of proprietary conversational data, DialpadGPT is the first LLM designed specifically to cater to the evolving needs of today’s businesses and their employees. This revolutionary real-time generative AI is based on the language of business and utilizes conversational and messaging data across customer service, sales, recruiting, and employee collaboration to harness the power of AI automation and AI assistance at scale.

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“Dialpad’s AI infrastructure is designed for some of the most demanding enterprise uses in the world,” said Anjney Midha, general partner at a16z leading the firm’s growing AI efforts. “The launch of DialpadGPT – an LLM fine tuned for enterprise communication – will have a tremendous impact on businesses everywhere. Very few teams could pull this off.”

While existing LLM-based models like ChatGPT have proven to be a gateway AI for businesses, substantial challenges to adoption persist, including limitations of scale and prevailing concerns about accuracy, lack of business-specific data, privacy, and security. DialpadGPT addresses these issues.

“LLMs are only as accurate and strong as the data they are trained on,” said Dan O’Connell, Chief Ai & Strategy Officer at Dialpad. “DialpadGPT was purpose-built for the enterprise, and addresses businesses’ common qualms with existing LLMs. It leverages our transcription engine, that has best-in-class accuracy, to produce strong, unbiased results at a fast speed, provides the opportunity to scale, and meets high security and compliance standards – all at a lower cost than existing LLMs. AI has been at the heart of Dialpad’s business for more than five years, and we’re excited to bring such a transformative tool to market.”

Despite the widespread acknowledgment of generative AI’s potential to reshape the business landscape, its adoption and implementation pose considerable challenges due to limited global capacity, including a shortage of computational power and escalating costs that make AI transformation an uphill task. DialpadGPT, designed with scalability in mind, makes AI readily available and enables enterprises to take advantage of Dialpad’s generative features on day one. For businesses grappling with AI and machine learning (ML) application deployment due to knowledge gaps or a lack of internal expertise, DialpadGPT is the go-to solution and presents no-code options that effectively address the worldwide hurdle to AI uptake in sales, service, and recruiting.

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“The next wave of AI products will produce compliant, tailored, and unbiased results with greater precision and speed than we’ve seen historically. I believe Dialpad has cracked that code for how businesses land and communicate with their customers,” said Will Griffith, Founding Partner at ICONIQ Growth. “The company’s rollout of generative AI capabilities in 2023 was just the tip of the iceberg. The launch of DialpadGPT has the potential to revolutionize the way businesses think of, interact with, and capitalize on AI moving forward.”

The brainchild of Dialpad’s team of AI experts, DialpadGPT is a further advancement of Dialpad’s Ai technology stack, which features a proprietary real-time speech recognition (ASR) engine, natural language processing (NLP) models, and semantic search capabilities. It is capable of boosting worker productivity and driving a deeper understanding of customer attitude and sentiment, and transforming how teams work with their customers.

DialpadGPT is powering Dialpad Ai today for customers in the company’s Early Adopter Program. It will be generally available to all customers by October 2023.

Dialpad has deep expertise in natural language processing (NLP) and AI. In early 2018, Dialpad acquired Salesforce-backed TalkIQ, an enterprise AI leader in conversational data. With the acquisition came Dan O’Connell, former CEO of TalkIQ, and Jim Palmer, former CTO and Co-Founder. Now as the Chief Ai & Strategy Officer, O’Connell and Palmer, now VP of AI Engineering, continue to lead Dialpad’s AI vision with CEO, Craig Walker. Since then, and in tandem with its innovative AI offerings, the company has published nine academic research papers written by Dialpad’s AI Engineers in the last year alone.

Dialpad is the leading Ai-Powered Customer Intelligence Platform that is completely transforming how the world works together. We’ve designed one, beautiful workspace that seamlessly combines the most advanced Ai Contact Center, Ai Sales, Ai Voice, and Ai Meetings with Ai Messaging. More than 30,000 innovative brands and millions of people use Dialpad to unlock productivity, collaboration, and customer satisfaction with real-time Ai insights.

AnyRoad is the only experiential marketing solution that allows you to automatically collect, analyze, and take action on consumer feedback. The new, NLP-infused Pinpoint feature provides feedback analysis that helps brands get to the “why” more quickly and allows them to prioritize and take action on large amounts of consumer feedback. The state-of-the-art AI engine understands and interprets text feedback within seconds, allowing AnyRoad customers to proactively make improvements, rather than spending time analyzing data.

“The need for brands to build meaningful, long-term relationships with their consumers is more important now than ever. But to do this effectively, brands need to deeply understand their consumers, quickly surface trends from feedback, and take the right actions to ensure every event and experience leaves a positive, lasting impression,” said Jonathan Yaffe, CEO and cofounder of AnyRoad. “Our team built Pinpoint to address these needs, and we’re excited to bring this cutting-edge technology to our clients. It is the only experiential marketing solution that allows brands to automatically analyze and take action on consumer feedback in real time, enabling them to continuously improve and consistently provide experiences that drive real impact on brand perception and revenue.”

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The key capabilities of Pinpoint include:

• Automated feedback analysis powered by AI: State-of-the-art AI text analysis powered by GPT-3.5 performed on every piece of customer feedback as it is submitted.
• Feedback summaries, rankings and urgency flags: Auto-generate feedback themes grouped by positive or negative sentiment, sorted by urgency, and flagged as critical when immediate action is recommended.
• Feedback investigation and response: Filter results by date, experience, and type to quickly review customer feedback and respond to customers directly from AnyRoad.

As brands dedicate more time and resources to consumer events and experiences, AnyRoad is helping them measure and amplify the impact of their efforts by leveraging actionable insights their business desperately needs. Before AnyRoad’s foray into the market, there was no holistic solution that allowed brands investing in experiences and events to both streamline their event operations and capture consumer data. Now, AnyRoad customers are able to easily analyze consumer data to understand important insights such as brand perception and sentiment after every experience.

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