This new offering streamlines access to premium video ad inventory for buyers like agencies and advertisers who utilize FreeWheel’s Beeswax technology. It simplifies the process of securing premium video ad placements from FreeWheel’s publisher partners and other suppliers. The available premium video ad inventory covers connected television and programmatic video streaming.

Functioning as an inventory curation service, the Beeswax Inventory Desk aims to align buyer demand with premium video ad inventory supply more effectively. It addresses three key industry needs: reducing friction, maximizing returns on marketing investments, and enhancing the viewer experience by facilitating direct connections between buyers and sellers in the TV ad ecosystem.

Matt Clark, VP of Strategic Partnerships at FreeWheel, highlighted the goal of simplifying the TV ad buying process to benefit both buyers and sellers. David Pudjunis, VP of Digital Revenue Operations & Partnerships at AMC Networks, emphasized the offering’s role in driving better business results for content creators by attracting new advertisers. Jeromy Sonne, CEO and co-founder of Decibel Ads, praised the solution for streamlining the ad buying process, enhancing transparency, and driving significant revenue growth for customers.

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The Beeswax Inventory Desk presents several advantages for both buyers and sellers in the TV ad buying landscape:

Buyers (Advertisers and Agencies):

• Access to premium video ad inventory is often challenging through current industry offerings, and establishing direct relationships with leading suppliers can be difficult.
• This service offers buyers a direct route to premium video supply, providing curated inventory packages tailored to campaign objectives with automation and efficiency.
• Buyers benefit from faster activation and personalized service, resulting in optimized supply paths to reach target audiences with fewer intermediaries.

Sellers (Publishers):

• Publishers seek to diversify demand sources in the evolving TV ad ecosystem.
• The inventory curation service facilitates matching supply with demand from buyers on the Beeswax platform, unlocking new revenue streams for publishers.
• It streamlines product, commercial, and operational processes, with the Beeswax Inventory Desk managing the workload on behalf of publishers, who simply need to opt-in.

Currently, over 40 Beeswax customers are actively utilizing this new offering, with nearly 250 sourced deals from FreeWheel supply-side customers, including prominent networks like A+E Networks, AMC Networks, and NBCUniversal. The company has observed a significant 670% increase in spending on deals sourced from the Beeswax Inventory Desk in Q4 2023 compared to Q3 2023.

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This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps.

YouAppi has integrations with over 16 SSPs including AppLovin, Ironsource, Unity, and Tapjoy among others. Through these partnerships and integrations, YouAppi experienced record growth and beat their entire FY21 revenue numbers in the first half of 2022. This growth is forecasted to double by the end of 2023. This newest integration allows for more optimized performance. adPOPcorn will provide inventory for YouAppi clients interested in targeted Korean markets.

To further increase presence in the APAC region, YouAppi opened an official office in South Korea. Alongside this milestone, the company hired general manager, Myong Ryu, to lead up services in the area. Myong is a seasoned media veteran who brings knowledge and expertise to the company with specific focus on APAC.

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Ryu states, “In thanks to this partnership with adPOPcorn, YouAppi’s current positioning in the APAC region has grown to be very strong and successful. adPOPcorn brings new flavor to our offerings and allows for even greater optimization on both the publisher and marketing sides of mobile advertising.”

Vice President of Operations for YouAppi, Nisan Schitrit, says, “Growing our presence on a global scale is a goal for YouAppi. We are excited to join forces with adPOPcorn to strengthen our user base and provide strong solutions for our clients”.

By improving the mobile experience for publishers and marketers in Korea, YouAppi is experiencing strong global revenue growth driven by the company’s proprietary technology. Proof of YouAppi’s global presence is highlighted in AppsFlyer’s 2022 Performance Index 15 where the company debuted at #4 in APAC Gaming, APAC All Categories, Global All Categories and Global Non-Gaming. Additionally, YouAppi ranked #94 on Deloitte’s Technology Fast 500 in 2021, further demonstrating high levels of growth and distinguishment in North America.

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In this MarTech Video Interview with Robert Glazer, Founder and CEO at Acceleration Partners; MarTech Series and Robert spoke about the future of performance marketing, marketing trends that are set to shape the B2B tech marketing segment and tips on how marketers can drive value with their newsletter campaigns.

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About Acceleration Partners:

Acceleration Partners is a premier global partner marketing agency. By focusing on Better People, Better Processes and Better Performance, they help brands efficiently grow and refine their marketing partnerships anywhere in the world.

About Robert Glazer:

Robert Glazer is the founder and CEO of Acceleration Partners