{"id":400084,"date":"2026-05-13T16:41:58","date_gmt":"2026-05-13T11:11:58","guid":{"rendered":"https:\/\/martechseries.com\/?p=400084"},"modified":"2026-05-13T16:44:36","modified_gmt":"2026-05-13T11:14:36","slug":"sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar","status":"publish","type":"post","link":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/","title":{"rendered":"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help Families Across the UK Enjoy More Quality Time for Less with Nectar"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.ytimg.com\/vi\/es-OYVHJmkc\/mqdefault.jpg\" alt=\"Loyalty Insights &amp; Media Services Agency - Nectar360\" width=\"126\" height=\"71\" \/><\/p>\n<ul>\n<li>\n<h4><em><strong>Nectar members can now spend points at over 20 Merlin attractions across the UK, including Alton Towers Resort, Thorpe Park, LEGOLAND\u00ae Windsor Resort, Chessington World of Adventures Resort, the London Eye and SEA LIFE aquariums<\/strong><\/em><\/h4>\n<\/li>\n<li>\n<h4><em><strong>Members can also double the value of their Nectar points on tickets; for example, swap \u00a35 worth of points for \u00a310 off<\/strong><\/em><\/h4>\n<\/li>\n<li>\n<h4><em><strong>To redeem, open the Nectar app, select the Merlin offer, then book via the dedicated booking page<\/strong><\/em><\/h4>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.nectar360.co.uk\/\" target=\"_blank\" rel=\"noopener\">Nectar<\/a> has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.<br \/>\nThe offer covers popular destinations across the UK, including LEGOLAND\u00ae Windsor Resort, Chessington World of Adventures Resort, Alton Towers Resort, Thorpe Park, the London Eye, SEA LIFE aquariums, Warwick Castle, Cadbury World and more.<br \/>\nFor even greater value, Nectar and Merlin are giving customers the opportunity to double the value of their points. For example, by simply swapping \u00a35 worth of Nectar points customers can save \u00a310 off Merlin ticket prices.<\/p>\n<p>From world famous theme park rides to immersive indoor experiences, the partnership offers Nectar members a new way to redeem their points, turning their everyday grocery shopping into opportunities for families to visit destinations, experiences and attractions across the UK. It\u2019s quick and easy to redeem. Nectar members simply open the app, select the Merlin partner offer, book via the Merlin x Nectar website, choose how many points they want to use at the checkout and receive their tickets by email.<\/p>\n<p><strong>Mark Given, Sainsbury\u2019s Chief Technology, Marketing and Data Officer, said:<\/strong> \u201cWe know our Nectar members want great value and real rewards. That\u2019s why our partnership with Merlin matters. It&#8217;s all about giving families fun days out for less and making every point count towards something special.\u201d<\/p>\n<p><strong>Amir Rasekh, Nectar360\u2019s Managing Director, said:<\/strong>\u00a0\u201cMaking it easy for customers to spend their points is really important. By stripping out unnecessary steps, we\u2019ve created a faster, more intuitive redemption experience in partnership with Merlin &#8211; one that\u2019s much better for our Nectar members.\u201d<\/p>\n<p><strong><em>Marketing Technology News:\u00a0<a href=\"https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jay-h-lee-chief-marketing-and-growth-officer-five9\/\" target=\"_blank\" rel=\"noopener\">MarTech Interview With Jay H. Lee, Chief Marketing and Growth Officer @ Five9<\/a><\/em><\/strong><\/p>\n<p><strong>Stan Swinton, Merlin\u2019s Chief Growth Officer, said:<\/strong> \u201cWith Nectar, we are able to offer even better access to days out and holidays for families across the UK. This partnership is another step in realising our ambition of providing affordable attractions that bring families close together through play. With Bluey the Ride: Here Come The Grannies at Alton Towers and World of PAW Patrol at Chessington World of Adventures, now is the best time for Nectar customers to enjoy the benefits of Merlin attractions and even more Nectar points.\u201d<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_98 td-pb-border-top td_block_template_1 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_98\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p><strong><em>Marketing Technology News:\u00a0<a href=\"https:\/\/martechseries.com\/mts-insights\/staff-writers\/experience-first-martech-designing-campaigns-around-moments-not-channels\/\" target=\"_blank\" rel=\"noopener\">Experience-First Martech: Designing Campaigns Around Moments, Not Channels<\/a><\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<p>Nectar360 starts with the UK\u2019s largest multi partner loyalty programme and ends with brands connecting to their customers in smarter, more meaningful ways.Working with over 900 brands, including Sainsbury\u2019s, Argos, British Airways, Esso and American Express\u00ae, we use rich data and deep behavioural insight to understand who customers are, what they value, and how to reach them with relevance. With access to over 24 million members, we help brands, agencies and partners turn insight into loyalty \u2014 and loyalty into growth.We\u2019re a full\u2011service, full\u2011strategy retail media network.<\/p>\n<p>That means pairing data with creativity; using loyalty to fuel precision; and giving clients the clarity and confidence to plan (including CPG and General Merchandising brands like Unilever, Samsung and PepsiCo), activate and measure with impact. From omnichannel campaigns that move customers from social to shelf, to tools that unlock billions of real data points, we make every decision count.Since 2002, we\u2019ve redefined what retail media can do &#8211; blending media, loyalty, data and insight to deliver outcomes for brands and better experiences for customers.<\/p>\n<p>Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 60 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand driven worlds, rides and uplifting learning experiences.<\/p>\n<div class=\"elementor-element elementor-element-9ac04fc elementor-widget elementor-widget-theme-post-content\" data-id=\"9ac04fc\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"continue-reading-content close\">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"entry-content clearfix single-post-content\">\n<header>\n<div>\n<div class=\"bw-release-subhead\">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"continue-reading-content close\">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"continue-reading-content close\">\n<div class=\"bw-release-body \">\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"continue-reading-content close\">\n<div>\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"continue-reading-content close\">\n<h4><strong><span lang=\"EN-IN\">Write in to\u00a0<\/span><\/strong><span lang=\"EN-IN\"><a href=\"mailto:psen@martechseries.com\">psen@itechseries.com<\/a><strong>\u00a0to learn more about our exclusive editorial packages and programs.<\/strong><\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f65f44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f65f44c\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b28624\" data-id=\"0b28624\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-4975e6d elementor-widget elementor-widget-button\" data-id=\"4975e6d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-button-wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Nectar members can now spend points at over 20 Merlin attractions across the UK, including Alton Towers Resort, Thorpe Park, LEGOLAND\u00ae Windsor Resort, Chessington World of Adventures Resort, the London Eye and SEA LIFE aquariums Members can also double the value of their Nectar points on tickets; for example, swap \u00a35 worth of points for [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":400105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[324,345,25082],"tags":[96602,160033,25905,520740,529603,291,306841],"class_list":{"0":"post-400084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-management-platforms","8":"category-mts-insights","9":"category-technology","10":"tag-marketing-technology","11":"tag-marketing-technology-news","12":"tag-martech","13":"tag-martech-technology","14":"tag-merlin","15":"tag-news","16":"tag-sainsbury"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help<\/title>\n<meta name=\"description\" content=\"Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help\" \/>\n<meta property=\"og:description\" content=\"Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/\" \/>\n<meta property=\"og:site_name\" content=\"MarTech Series\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/martechseries\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T11:11:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T11:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2300\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MTS Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@martechseries\" \/>\n<meta name=\"twitter:site\" content=\"@MarTechSeries\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MTS Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/\"},\"author\":{\"name\":\"MTS Staff Writer\",\"@id\":\"https:\/\/martechseries.com\/#\/schema\/person\/6a9072836e96f786605fe0ab04ace80c\"},\"headline\":\"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help Families Across the UK Enjoy More Quality Time for Less with Nectar\",\"datePublished\":\"2026-05-13T11:11:58+00:00\",\"dateModified\":\"2026-05-13T11:14:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/\"},\"wordCount\":797,\"publisher\":{\"@id\":\"https:\/\/martechseries.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg\",\"keywords\":[\"Marketing Technology\",\"Marketing Technology News\",\"martech\",\"martech technology\",\"Merlin\",\"News\",\"Sainsbury\"],\"articleSection\":[\"Data Management Platforms\",\"Insights\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/\",\"url\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/\",\"name\":\"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help\",\"isPartOf\":{\"@id\":\"https:\/\/martechseries.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg\",\"datePublished\":\"2026-05-13T11:11:58+00:00\",\"dateModified\":\"2026-05-13T11:14:36+00:00\",\"description\":\"Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage\",\"url\":\"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg\",\"contentUrl\":\"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg\",\"width\":2300,\"height\":1300,\"caption\":\"Sainsbury\u2019s Nectar360 partners with Merlin Entertainments to help families across the UK enjoy more quality time for less with Nectar\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/martechseries.com\/#website\",\"url\":\"https:\/\/martechseries.com\/\",\"name\":\"MarTech Series\",\"description\":\"Marketing Technology Insights\",\"publisher\":{\"@id\":\"https:\/\/martechseries.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/martechseries.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/martechseries.com\/#organization\",\"name\":\"MarTech Series\",\"url\":\"https:\/\/martechseries.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/martechseries.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/martechseries.com\/wp-content\/uploads\/2025\/01\/MTS_1-1.png\",\"contentUrl\":\"https:\/\/martechseries.com\/wp-content\/uploads\/2025\/01\/MTS_1-1.png\",\"width\":574,\"height\":93,\"caption\":\"MarTech Series\"},\"image\":{\"@id\":\"https:\/\/martechseries.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/martechseries\/\",\"https:\/\/x.com\/MarTechSeries\",\"https:\/\/www.linkedin.com\/company-beta\/13245537\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/martechseries.com\/#\/schema\/person\/6a9072836e96f786605fe0ab04ace80c\",\"name\":\"MTS Staff Writer\",\"description\":\"MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.\",\"sameAs\":[\"https:\/\/martechseries.com\/\",\"https:\/\/www.linkedin.com\/company-beta\/13245537\/\",\"https:\/\/x.com\/martechseries\"],\"url\":\"https:\/\/martechseries.com\/author\/mts-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help","description":"Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/","og_locale":"en_US","og_type":"article","og_title":"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help","og_description":"Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.","og_url":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/","og_site_name":"MarTech Series","article_publisher":"https:\/\/www.facebook.com\/martechseries\/","article_published_time":"2026-05-13T11:11:58+00:00","article_modified_time":"2026-05-13T11:14:36+00:00","og_image":[{"width":2300,"height":1300,"url":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg","type":"image\/jpeg"}],"author":"MTS Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@martechseries","twitter_site":"@MarTechSeries","twitter_misc":{"Written by":"MTS Staff Writer","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#article","isPartOf":{"@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/"},"author":{"name":"MTS Staff Writer","@id":"https:\/\/martechseries.com\/#\/schema\/person\/6a9072836e96f786605fe0ab04ace80c"},"headline":"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help Families Across the UK Enjoy More Quality Time for Less with Nectar","datePublished":"2026-05-13T11:11:58+00:00","dateModified":"2026-05-13T11:14:36+00:00","mainEntityOfPage":{"@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/"},"wordCount":797,"publisher":{"@id":"https:\/\/martechseries.com\/#organization"},"image":{"@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage"},"thumbnailUrl":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg","keywords":["Marketing Technology","Marketing Technology News","martech","martech technology","Merlin","News","Sainsbury"],"articleSection":["Data Management Platforms","Insights","Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/","url":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/","name":"Sainsbury\u2019s NECTAR360 Partners with Merlin Entertainments to Help","isPartOf":{"@id":"https:\/\/martechseries.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage"},"image":{"@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage"},"thumbnailUrl":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg","datePublished":"2026-05-13T11:11:58+00:00","dateModified":"2026-05-13T11:14:36+00:00","description":"Nectar has launched a new partnership with Merlin Entertainments, giving members a new way to save on days out across the UK. Customers can now spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martechseries.com\/mts-insights\/sainsburys-nectar360-partners-with-merlin-entertainments-to-help-families-across-the-uk-enjoy-more-quality-time-for-less-with-nectar\/#primaryimage","url":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg","contentUrl":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/05\/Collaboration_-6.jpg","width":2300,"height":1300,"caption":"Sainsbury\u2019s Nectar360 partners with Merlin Entertainments to help families across the UK enjoy more quality time for less with Nectar"},{"@type":"WebSite","@id":"https:\/\/martechseries.com\/#website","url":"https:\/\/martechseries.com\/","name":"MarTech Series","description":"Marketing Technology Insights","publisher":{"@id":"https:\/\/martechseries.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/martechseries.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/martechseries.com\/#organization","name":"MarTech Series","url":"https:\/\/martechseries.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/martechseries.com\/#\/schema\/logo\/image\/","url":"https:\/\/martechseries.com\/wp-content\/uploads\/2025\/01\/MTS_1-1.png","contentUrl":"https:\/\/martechseries.com\/wp-content\/uploads\/2025\/01\/MTS_1-1.png","width":574,"height":93,"caption":"MarTech Series"},"image":{"@id":"https:\/\/martechseries.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/martechseries\/","https:\/\/x.com\/MarTechSeries","https:\/\/www.linkedin.com\/company-beta\/13245537\/"]},{"@type":"Person","@id":"https:\/\/martechseries.com\/#\/schema\/person\/6a9072836e96f786605fe0ab04ace80c","name":"MTS Staff Writer","description":"MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.","sameAs":["https:\/\/martechseries.com\/","https:\/\/www.linkedin.com\/company-beta\/13245537\/","https:\/\/x.com\/martechseries"],"url":"https:\/\/martechseries.com\/author\/mts-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/posts\/400084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/comments?post=400084"}],"version-history":[{"count":2,"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/posts\/400084\/revisions"}],"predecessor-version":[{"id":400107,"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/posts\/400084\/revisions\/400107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/media\/400105"}],"wp:attachment":[{"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/media?parent=400084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/categories?post=400084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martechseries.com\/wp-json\/wp\/v2\/tags?post=400084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}