{"id":400122,"date":"2026-05-13T19:21:37","date_gmt":"2026-05-13T13:51:37","guid":{"rendered":"https:\/\/martechseries.com\/?p=400122"},"modified":"2026-05-13T19:21:37","modified_gmt":"2026-05-13T13:51:37","slug":"pubmatic-appoints-sabrina-anand-as-country-manager-for-canada","status":"publish","type":"post","link":"https:\/\/martechseries.com\/sales-marketing\/programmatic-buying\/pubmatic-appoints-sabrina-anand-as-country-manager-for-canada\/","title":{"rendered":"PubMatic Appoints Sabrina Anand as Country Manager for Canada"},"content":{"rendered":"
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\"PubMatic<\/h4>\n

Appointment deepens PubMatic’s commitment to the Canadian market as demand grows for AI-powered programmatic solutions across buy-side and publisher partnerships<\/b><\/em><\/h4>\n<\/div>\n
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PubMatic,<\/a> the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of Sabrina Anand as Country Manager for Canada. Based in Toronto, Anand will lead PubMatic’s go-to-market strategy across the Canadian market, with responsibility for deepening relationships with buyers, agencies, and publishers and driving adoption of PubMatic’s full product suite. She will report to Alan Fontevecchia, VP, Head of LATAM & Canada.<\/p>\n

The appointment signals PubMatic’s intent to build a more committed, tailored presence in Canada \u2014 a market served by premium publishers and a sophisticated agency community that increasingly demands direct, transparent programmatic partnerships. Anand’s hire comes as PubMatic’s\u00a0AgenticOS platform accelerates globally, with fully autonomous agentic campaigns now running across independent agencies, scaled buying platforms, and global brands \u2014 and as supply path optimization (SPO) relationships account for more than 50% of total PubMatic platform activity worldwide.<\/p>\n

Marketing Technology News:\u00a0MarTech Interview With Jay H. Lee, Chief Marketing and Growth Officer @ Five9<\/a><\/em><\/strong><\/p>\n

In her role, Anand will drive Canadian market growth across PubMatic’s full product portfolio, including AgenticOS, Activate, Connect, and its data and curation capabilities, spanning CTV\/OTT, mobile app, and web environments.<\/p>\n

Anand is a seasoned ad tech leader with more than 14 years of experience in the Canadian market. She joins from TripleLift, where she served as Country Manager for Canada, overseeing the company’s national strategy and operations and expanding partnerships with programmatic buyers and media owners.<\/p>\n

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Marketing Technology News:\u00a0Experience-First Martech: Designing Campaigns Around Moments, Not Channels<\/a><\/em><\/strong><\/p>\n<\/div>\n<\/div>\n

“Sabrina is exactly the kind of leader this market calls for. She knows the Canadian ecosystem deeply, from the big agency relationships to the publisher dynamics, and brings real entrepreneurial energy to building something fresh,” said Alan Fontevecchia, VP, Head of LATAM, & Canada, PubMatic. “Canada is a priority for us. We’re growing in the region, with the full commitment and weight of our platform, and Sabrina is the right person to lead that effort.”<\/p>\n

“PubMatic has built a platform that is genuinely differentiated, from its supply path transparency to its agentic capabilities, and Canada is ready to embrace it,” said Anand. “I’ve spent my career on both sides of the programmatic ecosystem in this market, and I know what Canadian buyers and publishers are looking for in a partner. I’m excited to bring PubMatic’s technology and team to bear here in a meaningful way.”<\/p>\n

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Appointment deepens PubMatic’s commitment to the Canadian market as demand grows for AI-powered programmatic solutions across buy-side and publisher partnerships PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of Sabrina Anand as Country Manager for Canada. Based in Toronto, Anand will lead PubMatic’s go-to-market strategy across the Canadian market, […]<\/p>\n","protected":false},"author":39820,"featured_media":400136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,302,25082],"tags":[513719,96602,160033,25905,520740,291,79023],"class_list":{"0":"post-400122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai-platforms-machine-learning","8":"category-programmatic-buying","9":"category-technology","10":"tag-ai-powered-ad-tech","11":"tag-marketing-technology","12":"tag-marketing-technology-news","13":"tag-martech","14":"tag-martech-technology","15":"tag-news","16":"tag-pubmatic"},"yoast_head":"\nPubMatic Appoints Sabrina Anand as Country Manager for Canada<\/title>\n<meta name=\"description\" content=\"PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of Sabrina Anand as Country Manager for Canada. 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