{"version":"1.0","provider_name":"MarTech Series","provider_url":"https:\/\/martechseries.com","title":"Points Are Meaningless. Are You Ready for Algorithmic Loyalty?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YTyq8eItI6\"><a href=\"https:\/\/martechseries.com\/mts-insights\/staff-writers\/points-are-meaningless-are-you-ready-for-algorithmic-loyalty\/\">Points Are Meaningless. Are You Ready for Algorithmic Loyalty?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/martechseries.com\/mts-insights\/staff-writers\/points-are-meaningless-are-you-ready-for-algorithmic-loyalty\/embed\/#?secret=YTyq8eItI6\" width=\"600\" height=\"338\" title=\"&#8220;Points Are Meaningless. Are You Ready for Algorithmic Loyalty?&#8221; &#8212; MarTech Series\" data-secret=\"YTyq8eItI6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/04\/Points-Are-Meaningless.-Are-You-Ready-for-Algorithmic-Loyalty-4.jpg","thumbnail_width":2300,"thumbnail_height":1300,"description":"Algorithmic Loyalty Platforms are built specifically for this problem. They read what each customer actually responds to and shift the program around that, automatically, without anyone on your team reconfiguring rules every quarter."}