{"version":"1.0","provider_name":"MarTech Series","provider_url":"https:\/\/martechseries.com","title":"Ears Wide Open: Why Programmatic Audio is B2B's Untapped Frontier","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jUP1zI9sSM\"><a href=\"https:\/\/martechseries.com\/mts-insights\/staff-writers\/ears-wide-open-why-programmatic-audio-is-b2bs-untapped-frontier\/\">Ears Wide Open: Why Programmatic Audio is B2B&#8217;s Untapped Frontier<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/martechseries.com\/mts-insights\/staff-writers\/ears-wide-open-why-programmatic-audio-is-b2bs-untapped-frontier\/embed\/#?secret=jUP1zI9sSM\" width=\"600\" height=\"338\" title=\"&#8220;Ears Wide Open: Why Programmatic Audio is B2B&#8217;s Untapped Frontier&#8221; &#8212; MarTech Series\" data-secret=\"jUP1zI9sSM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/martechseries.com\/wp-content\/uploads\/2026\/03\/Ears-Wide-Open-Why-Programmatic-Audio-is-2.jpg","thumbnail_width":2300,"thumbnail_height":1300,"description":"You have very little time to make an impact. The best programmatic audio advertising spots are short and punchy. Do not try to explain your entire product roadmap. Focus on one single pain point."}